01/05/2026
Most solar installers think they have a leads problem.
They don't.
They have a follow-up problem.
Here's what I see every time:
➡️ 60–80 enquiries sitting in a CRM or inbox
➡️Half of them never got a second contact
➡️A third of those would have booked with one more touchpoint
The leads were there.
The interest was there.
What wasn't there was a system to stay in the conversation long enough.
Buying more leads doesn't fix this.
It just creates more enquiries that go nowhere.
The installers closing consistently aren't generating more leads than you.
They're just making sure every lead gets a proper chance.
If your pipeline feels inconsistent, this is usually why.