J Wilson Design Ltd

J Wilson Design Ltd Independent Brand Specialist & Graphic Designer, specialising in brand identity, logo design, apparel and marketing visuals.

For businesses looking to stand out in a crowded market.

📸 PORTFOLIO HIGHLIGHT Based in sunny Majorca, Choice Training Club wanted to establish themselves as a premium destinati...
03/11/2025

📸 PORTFOLIO HIGHLIGHT

Based in sunny Majorca, Choice Training Club wanted to establish themselves as a premium destination for fitness and performance. They needed a sleek, modern, and minimal identity that communicated both authority and professionalism, while also capturing the aspirational lifestyle their members buy into. The challenge was to create a look that felt international in quality but still authentic to their local roots.

I developed a stripped-back, confident identity system built around clean typography, sharp layouts, and a bold yet refined colour palette. To extend the brand beyond the training floor, I also designed a full range of merch pieces, combining elevated street/gym wear with my signature retro-inspired graphic tees, giving members versatile options to wear the brand in and out of the club.

👇 Visit my website to find out how I could help your business!
www.jwilsondesignltd.com

📸 PORTFOLIO HIGHLIGHT This was a full brand identity creation project for Next Step Mentoring, a newly established commu...
29/10/2025

📸 PORTFOLIO HIGHLIGHT

This was a full brand identity creation project for Next Step Mentoring, a newly established community interest company focused on improving mental and physical well-being through mentoring and connection.

The client wanted a brand that felt warm, human, and supportive, something that could build instant trust with young people while maintaining a sense of calm professionalism for schools, funders, and community partners.

The resulting identity captures the essence of progress, optimism, and care. The soft, rounded letterforms balance professionalism with approachability, while the walking figure integrated into the ‘X’ symbolises movement, growth, and the act of taking one’s next step.

👇Want to find out more about how it looks to work with me?
www.jwilsondesignltd.com

📸PORTFOLIO HIGHLIGHT I created the 'personal brand' for Laura Hayter, a prominent mindset coach with over 25k followers,...
14/10/2025

📸PORTFOLIO HIGHLIGHT

I created the 'personal brand' for Laura Hayter, a prominent mindset coach with over 25k followers, helping ambitious women step into their Inner Authority with confidence and clarity. The design blends soulful authenticity with striking simplicity, reflecting Laura’s grounded yet transformational coaching style. Warm, spacious elements convey emotional growth, while bold, confident visuals ensure her brand is as magnetic and empowering as the work she delivers, esonating deeply with the women ready to lead from genuine self-trust.

My aim was to channel Laura’s unapologetic, intuitive, and transformational energy into a visual identity that felt deeply personal and magnetic. The result is a brand that blends soulful authenticity with striking clarity; bold, but not aggressive; intuitive, but unmistakably real.👇

If you're interested in finding out how working with me would look, head over to:
www.jwilsondesignltd.com

📸 PORTFOLIO HIGHLIGHTLuna Reformer PilatesI crafted a refined yet contemporary identity for Luna Reformer Studio, an exc...
13/10/2025

📸 PORTFOLIO HIGHLIGHT

Luna Reformer Pilates
I crafted a refined yet contemporary identity for Luna Reformer Studio, an exclusive Bradford-based reformer pilates destination. The design merges soulful fluidity with a modern, fashion-forward edge, warm, earthy tones and organic patterns evoke movement and balance, while the minimalist typographic mark delivers a sense of understated luxury. The result is a distinctive, aspirational brand presence that positions Luna as more than a fitness studio; it’s a lifestyle statement for clients who value both wellness and style.

👇If you’re ready to refresh your brand or want an expert perspective, feel free to get in touch:
www.jwilsondesign.com

📸PORTFOLIO HIGHLIGHT Spartan Construction is a warm, family-owned specialist builder based in Brighton, deeply rooted in...
11/10/2025

📸PORTFOLIO HIGHLIGHT
Spartan Construction is a warm, family-owned specialist builder based in Brighton, deeply rooted in traditional craftsmanship and local heritage. Their name evokes a proud nod to Spartan strength and resilience, while their expertise lies in restoring and preserving historic, pre-1930s properties across Sussex, skills grounded in tradition, yet oriented toward modern sustainability

They needed a bold, memorable visual identity that could stand out across the city, something that clearly communicates both their construction professionalism and their historic, heritage-driven ethos.

Want to find out how J Wilson Design can enhance your business? 👇
www.jwilsondesignltd.com

📸 PORTFOLIO HIGHLIGHTVital Wellness is a pioneering training facility in Wales, officially powered by Nike Strength, wit...
10/10/2025

📸 PORTFOLIO HIGHLIGHT
Vital Wellness is a pioneering training facility in Wales, officially powered by Nike Strength, with a mission to redefine what wellness means today. I created a full brand identity to capture this philosophy, building a visual system that feels premium, modern, and holistic. The logo suite, refined typography, and earthy terracotta-and-stone palette reflect vitality, balance, and grounded strength while carving out a distinctive presence in the wellness market.

The identity was rolled out across both digital and physical applications. I designed a consistent social media feed, created merchandise including bottles and apparel, and produced a detailed brand book and guidelines to ensure cohesion at every touchpoint.

If you'd like to learn more about working with me, please visit my website!:

www.jwilsondesignltd.com

Alongside my branding work, I also offer bespoke apparel design. From street wear and gym wear to retro-inspired tee's a...
09/10/2025

Alongside my branding work, I also offer bespoke apparel design. From street wear and gym wear to retro-inspired tee's and bold graphic prints.

Whether you’re launching a clothing line, creating branded merch, or simply want something for yourself, I design apparel that looks great and feels unique.

It’s a great way for businesses, creators, and brands to extend their identity beyond the screen, through one-off, production-ready designs that feel authentic and on-brand.

👇 You can see examples of my work and learn more here:
www.jwilsondesignltd.com

📸 PORTFOLIO HIGHLIGHTI rebranded Eight Wellness Club, transforming their look into something sleek, luxurious, and moder...
09/10/2025

📸 PORTFOLIO HIGHLIGHT
I rebranded Eight Wellness Club, transforming their look into something sleek, luxurious, and modern, but also funky, cool, and full of personality. Building on their love of black and wheatgrass tones, I introduced richer, nature-inspired greens and a distinctive brand icon to stand out in a crowded wellness market. The new identity captures their ethos of emerging from life’s challenges feeling calm, strong, and ready to take on the world, while creating a brand people are proud to be associated with and excited to wear.

Check out more of my work over on:
www.jwilsondesignltd.com

📸 PORTFOLIO HIGHLIGHTI created a full brand identity for Gio’s Pizza, a new Neapolitan pizza joint opening in Toronto, C...
08/10/2025

📸 PORTFOLIO HIGHLIGHT
I created a full brand identity for Gio’s Pizza, a new Neapolitan pizza joint opening in Toronto, Canada.

They wanted something bold and characterful, a brand that would stand out in a crowded food scene while staying true to their Italian roots. The goal was to capture the warmth and authenticity of a classic pizzeria, but with a modern, playful edge that would connect with Toronto’s young, design-conscious dining crowd.

The identity draws inspiration from traditional Italian signage and packaging, paired with a contemporary, tongue-in-cheek personality. A chunky custom logotype gives it retro flair and instant recognisability, while hand-drawn pizza icons and patterns add charm and flexibility across menus, boxes, merchandise, and social media.

The result is a vibrant, cohesive brand that feels authentic, shareable, and full of flavour, just like the pizza.

If you’re considering a brand refresh or want to explore how I could support your current business, you can find out more here:
www.jwilsondesignltd.com

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Brighton And Hove

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