Sofaya Online

Sofaya Online Hi! I'm Sofaya. Creative Consultant and Collaborator to the girls, g**s & theys with small businesses

AI might seem like a godsend as a small biz owner but it will only make you boring and generic without getting to the ro...
02/06/2026

AI might seem like a godsend as a small biz owner but it will only make you boring and generic without getting to the root of what you actually need help with. Is that what you want?

Because I want so much more for you babe. And your business. And the planet. And the people that inhabit it.

If I sound preachy - GOOD. I’m preachin’, aren’t I!?

Now where is my choir? If you agree that AI is a destructive and limiting tool rather than ‘the future’ comment F**K AI SLOP 🖕🏼

I’m trying to find my people!

Like, ew. Don’t do that. I like my job and I like the planet and I like people having water in their homes and keeping t...
14/05/2026

Like, ew. Don’t do that.

I like my job and I like the planet and I like people having water in their homes and keeping them alive.

**kai

Oh hey there biz friends! After a long hiatus (with my marketing, not actually working 😆) I’m getting ready to harass yo...
17/04/2026

Oh hey there biz friends!

After a long hiatus (with my marketing, not actually working 😆) I’m getting ready to harass you again with my small biz and personal branding expertise very soon!

Have just had a little clean up of this biz account, but everything you see about who I am, how I think and the kind of work I do hasn’t changed!

See ya soon xx

03/02/2025

LET HER COOK 🤌

If you ever wondered how I see Sofaya, this is it! 😋

I’ve never met a more natural problem solver than her - someone who will always figure out a way to help you around an issue even if that means getting you there through unconventional means, both personally and professionally.

I guess this is my own (albeit potentially biased) testimonial to let you know that when you’re sharing your worries, insecurities and problems with Sofaya, you’re in safe hands 🥰

- Annie-Rose xo

When everything goes t**s up, who you gonna call? Your small biz bestie of course! 😝Here’s the 101 on our Crisis Call, d...
28/01/2025

When everything goes t**s up, who you gonna call? Your small biz bestie of course! 😝

Here’s the 101 on our Crisis Call, designed to help you out of a sticky situation.

Freelancers are so often a one-person band and don’t have the support needed to figure out what to do, how to get there, and how to not panic when something big happens in their biz!

You can book a Crisis Call by dropping us a DM or heading to our booking system (link in bio).

Remember to SAVE THIS POST to add a crisis-fighting tool under your belt!

Here’s everything you need to know about the ‘Let’s Chat’ call with Sofaya - perfect for small biz queries and conundrum...
23/01/2025

Here’s everything you need to know about the ‘Let’s Chat’ call with Sofaya - perfect for small biz queries and conundrums!

If you have any questions or need help choosing which call is for you, feel free to DM us or drop it in the comments below 🥰

You don’t have to do everything alone. In fact, we really insist that you don’t! It’s completely unsustainable, a myth s...
20/01/2025

You don’t have to do everything alone. In fact, we really insist that you don’t!

It’s completely unsustainable, a myth spun by marketing bros with a huge team of poorly paid freelancers, s**t AI tools and drastic differences between their gross and net income.

Drop us a DM and brainstorm how you can do things differently this year.

Did you hear?We’re in an experimentation phase! ✨Yep, after unexpectedly losing a long-term client, we decided to find t...
17/01/2025

Did you hear?

We’re in an experimentation phase! ✨

Yep, after unexpectedly losing a long-term client, we decided to find the bright side and shift things.

We’ve done a mix of strategy, systems, coaching, socials and copywriting for the past 2 years and after some thought, realised this was no longer the vibe!

Sofaya has been writing an awful lot for others and decided that she would really like to write and formulate strategy for her own projects, including this one.

And, well, she loves to talk and problem-solve for others SO MUCH it just made sense to land on 1-2-1 calls.

Yay for the ability to help as many people as possible, with the format flexibility to do so!

Annie loves social media and creating content, keeping up with trends and finding the perfect silly little meme to make you feel welcome and heard.

She’s a behind-the-scenes-yet-chronically-online-type so taking over the marketing and organisation of the biz made complete sense.

You’ll see her face more soon!

SO, all that to say, we’ve mixed things all the way up and we’re just kind of seeing how things go!

We’re leaving plenty of space to grow and play and refine without the burden of perfectionism.

We’re considering new ideas for products and services to try out on a limited basis to see what clicks.

We’re here to inspire your own experimentation phase too, whatever that may look like.

We hope this can help you let go of a bit of perfectionism you might be holding onto.

Go on, put that idea out to your audience, if might be exactly what someone is looking for.

Having a small business and working for yourself is about making money YOUR way. It’s important to know the value of you...
15/01/2025

Having a small business and working for yourself is about making money YOUR way.

It’s important to know the value of your time, both personal and professional, of your capacity and honouring the energy you have and the energy you don’t have, and having the ability to do whatever the f**k you want whenever you want to - like change your mind or prioritise the kind of work and clients that excite you and bring you energy instead of just taking it.

If it’s all getting too much or you’re feeling a bit stuck, have a chat with Sofaya. She’s got fresh ideas, practical advice and emotional reassurance coming out of her ears 🤗

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Brighton

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