Viper Marketing

10/12/2023

Excited to be co-hosting this week, the last 2 amazing, fully-booked day courses of 2023, for Cambridge Marketing College "Carbon Literacy for Marketers" and "AI & Metaverse Marketing".
But don't worry, we have these available for you each month through 2024, starting 17th and 23rd January respectively.
Become certified Carbon Literate AND leverage AI and Metaverse for your marketing next year (no headset required!), by booking here >> https://marketingcollege.com/events?active_tag=short-course

27/10/2023

I'm now using the term Hybrid Marketing. Are you?
It's a thing and you can find out more and start using it yourself, if you are leveraging metaverse as a digital channel.
Join me in a unique one day virtual training course, with Cambridge Marketing College, at http://marketingcollege.com/events (on 7/11 or 12/12...) BUT FIRST check out if you are ready or not to take your marketing to the next level >>
https://neilwilkins.online/2023/10/27/leveraging-metaverse-as-a-digital-channel/

29/08/2023

"At its core, the metaverse is a virtual reality universe that encompasses all virtual worlds, augmented reality, and the internet. It is a digital realm where users can create, explore, and interact with each other and virtual objects. The metaverse allows for a seamless blending of the physical and digital worlds, giving rise to endless possibilities for collaboration and communication."

Read More >> https://neilwilkins.online/2023/08/29/understanding-metaverse-marketing/

Day Course >> Mastering AI and Metaverse Marketing https://www.marketingcollege.com/events/mastering-ai-and-metaverse-marketing-59 with Cambridge Marketing College

10/05/2023

Ever wondered how marketing got to where we are today? It's all about cycles, Kondratiev's Cycles, to be precise. And they can be a great predictor of what to expect in marketing, in the coming years.
In this high level, strategic view of the history of marketing, Neil Wilkins will take you on a journey, from the world of mass consumption, through the current focus on marketing sustainability and into a positive and healthy future, where marketing has the power to drive value and wellbeing for all.
Neil will also challenge that many of our most familiar marketing tools and models are now outdated and that it's time to reinvent ourselves as marketers to be more relevant, current and valuable.
This webinar is appropriate for marketers of all levels of experience and we really hope you'll join us as we rethink marketing for good.... 4pm (UK time) Monday 22nd May
https://momence.com/Neil-Wilkins/History-and-Future-of-Marketing/86386692

17/04/2023

https://mindfulcollective.net/2023/04/17/how-a-zoo-should-be/

In conversation with Beth Gallichan, as Neil Wilkins discusses how a zoo can help businesses achieve their ESG targets

Neil Wilkins talks to Beth Gallichan about how a zoo should be. Conservation, purpose and value driven in helping deliver ESG targets.

12/01/2023

Rin Hamburgh shares so much wisdom in my first podcast episode of 2023, on the topic of Thought Leadership and Expert Marketing.
Watch/Listen on Spotify https://open.spotify.com/episode/1sRX4SKhrS4pBMMv7BPl30 or for other channels (including YT and Apple Podcasts) visit https://neilwilkins.online/2023/01/12/thought-leadership-and-expert-marketing/

10/07/2022

Neil has created a listing of all his recent Professional/Personal Development webinars and interviews.. Here it is >> https://neilwilkins.online/category/mindful_living/ Click on page 2 and onward to explore the full series. We hope you find these helpful and interesting

05/07/2022

Where do you start when you plan your marketing?

Sales goals, customer insights, solving chaos?

Try planning to a Higher Purpose : Value creation through products and services, Stakeholder Value at every step, Value Delivery through efficient processes, and Value Return bringing a win-win to everyone. We believe this is sustainable marketing, with a new marketing mix for 2022 and beyond.

Find out more at The Mindful Collective (tools, examples, collaboration, support) https://mindfulcollective.net/mindful/

The Mindful Business Model from The Mindfuil Collective is an holistic framework for business to ensure a sustainable future considering all stakeholders

31/05/2022

What are your most useful marketing tools here in 2022?
You tell me yours and I'll share mine >> including platforms, apps and software that support my marketing lifestyle:
Meetings, Collaboration, Content Sources, Content Creation, Podcasting, Live Streaming, Campaign Creation, Campaign Tracking, Analytics, Administration, Marketing Sustainability and Hybrid Events.
I also share some information about the amazing new hate-free social network WeAre8. https://neilwilkins.online/2022/05/31/essential-marketing-tools-2022/