Brandpointzero

22/10/2020

In case you missed it, check out our latest blog where we talk to our very own Sandy Vossos about her experience as a mentor. https://buff.ly/3n4XlEV

Sandy Vossos has been a mentor for the last two years. With in mind, we sat down and had a chat with her about the benefits of a mentoring relationship.

15/10/2020

In honour of , we wanted to re-share our case study with Inspired Villages, where we helped them launch their Vision and Values last year through a series of roadshows. Take a look! https://buff.ly/394yDxK

We created a simple concept which allowed us to communicate the various different messages of the EVP in a consistent and clear way. Being “in” became the organising idea.

12/10/2020

Saturday was and the charity Mind has released a very handy guide for employers to support the mental health at work commitment. It's really useful and well researched. And we've linked it here so you don't have to go searching for it yourself.

06/10/2020

Ever thought about becoming a mentor? It could be more rewarding than you think. In honour of , we sat down with Vossos who has been a mentor for the last couple of years - check out our latest blog to find out how it all started, what surprising things she's learnt along the way and how you could become a mentor too. https://buff.ly/3n4XlEV

Sandy Vossos has been a mentor for the last two years. With in mind, we sat down and had a chat with her about the benefits of a mentoring relationship.

01/10/2020

How creative are you feeling today? We're feeling inspired this , after finding this little gem by Jessica Salfia. She wrote it back in April, using solely subject lines from emails she'd received while self-isolating. Clever, eh? We've found poetry can be pretty powerful as a comms tool, painting pictures, capturing imaginations and creating lasting feelings. Something to consider in your next communications project?

24/09/2020

It's no secret that a strong onboarding process results in happier, more engaged employees. Our clients at Inspired Villages knew that and wanted their new starters to feel like part of the family from the get-go. Take a look at how we brought their onboarding process to life! https://buff.ly/32wOfat

We suggested a holistic approach because we recognise that everyone at Inspired Villages has their part to play in offering a genuinely warm welcome.

22/09/2020

Right now, your employer brand means a lot more to consumers than you think. This is a nice read if you have five mins. https://buff.ly/31oBsaJ

Now may seem the right time to prioritise customer-facing brands, but in this crisis your employer brand is critical to staff motivation and consumers' perceptions of your company's ethics.

15/09/2020

Hyundai Motors Europe needs no introduction. They offer really exciting career opportunities, but their employer messaging hasn’t always reflected this.
That's where we stepped in. We helped them develop an Employee Value Proposition that would resonate with employees and candidates across the diverse region. Our new case study breaks down all of the details – take a look here: https://buff.ly/2EInxU1

Our approach was all about the people – we immersed ourselves in the world of Hyundai to understand their employer brand personality and its characteristics. It was important to us to know first-hand why working at Hyundai is unique. Check out our case study here on the research project we carried...

10/09/2020

Bookmark is a reading charity organisation whose mission is to improve the literacy rate for primary school children, and in turn, improve their life chances. In a recent campaign, our goal was to attract new volunteers so they could be trained up and ready to go at the start of the new school year and through an optimised social media campaign we attracted over 400 interested volunteers. Check out the case study here https://buff.ly/2G4fIZJ

We worked with the team at Bookmark to identify three key target audiences: Students and early grads, Part-time working parents and Retirees.

08/09/2020

Remote working teams aren't something new, but it is the new normal for a lot of us. There are some really useful tips in this article featured on Engage For Success on how to make it work well for you and your team.

If you want to position yourself and your remote teams for success, put these suggestions to work

01/09/2020

How do you get an authentic view of what it’s like to work somewhere? LV= General Insurance is one of the largest insurance brands in the UK. Each of their offices has its own nuances and quirks, so capturing the essence of them all in one film wasn’t going to cut it. Following a grand tour of the UK, we created five location-based films. We tried to capture what it’s like to work in each, how they’re different and more importantly, the things that remain the same; their people’s passion and enthusiasm for their customers. Check out the films here in our latest case study: https://buff.ly/34F8mWY

Our creative approach was to show the energy, enthusiasm and excitement coursing through the different LV= GI offices and to let candidates see themselves as part of the picture. To do this we had to get the right people. We worked with team leaders to select those who were not only passionate and w...

25/08/2020

We've been working with Hyundai for a while now and we're so proud to have supported them with developing their Employee Value Proposition. Check out our latest case study here that shows our crucial early work and what findings we discovered! https://buff.ly/39ZOHBm

Our research highlighted key trends; that Hyundai is fast moving, ambitious, diverse, supportive and encourages independent thinking. But we also highlighted disconnects and areas that Hyundai would be able to address.