All Eyes on Media

05/04/2022

We loved our recent stay at Hampton by Hilton Bath. Great hotel right in the heart of Bath!

03/03/2022

Fantastic morning networking with Community of Purpose at Bristol Rovers explaining the work that we do.

21/02/2022

Mondays in marketing 😅

22/01/2022

It’s not all about the likes.

Whilst some metrics on social media are easy to track, such as clicks and sales, the true return on investment is incredibly hard to measure. Here are just a few ways social media can have an impact that won’t show in your engagement metrics. What would you add?

02/01/2022

Every single Pantone Colour of the Year for the past 10 years 🎨

30/10/2021

What is a metaverse? Well, for now, the definition is still evolving. It can be described as a shared online world (or worlds) where creators, individuals and brands come together via products, experiences or commerce in an immersive or 3D way. However, it goes further than AR or VR wearable technology and is expected to cross all devices and screen types.

Instagram’s Mosseri describes the metaverse as an ‘immersive internet’ where you’re ‘in it not on it’. Although the recent spike in interest in the metaverse is due to Facebook’s name change, it will not be central to one company, technology or platform. It is too big for that.

In truth, most of us are already living a partial virtual existence, whether that’s using zoom for work or social apps for pleasure. It’s also already possible to shop for digital art (NFTs anyone?), virtual goods or trade in digital currency. There are many spaces and opportunities for a metaverse, almost too many for the lines to yet be defined.

Wondering what this means for you as a brand or individual? Get in touch for a chat 📩

28/10/2021

https://about.fb.com/news/2021/10/facebook-company-is-now-meta/

CEO Mark Zuckerberg announced Meta, a new company brand for Facebook apps and technologies.

28/10/2021

It’s estimated that the average Britain is exposed to between 6,000 and 10,000 ads and sponsored messages a day. This is a significant rise relative to average numbers of 500 a day in the 1970s - with technology, the internet and specifically social media playing a huge part of this.

So, as a brand, how do you make your message stand out? Here are our top 3 tips:

1. Choose platforms where your audience will be. Each platform has its own culture, demographic, and purpose.

2. Create content that educates, entertains or inspires. Your consumer is more likely to elect to engage or share content that provides them with value.

3. Consider paid ads. Sometimes your organic reach is not enough and this is where paid social advertising can help. Ad spending in the social media advertising segment is expected to reach $153 billion worldwide in 2021.

For more information and any specific tips, get in touch via DM 👆🏽

22/09/2021

In it’s most recent study of News Consumption in the U.K. (27th July 2021), found that the most used news sources in the U.K. were (in order) BBC1, ITV and then

The younger the audience, the more likely they were to consume news from the and as opposed to TV. 89% of 16-24 year olds used the internet for news and 40% of 12-15 year olds using social media for news.

No longer just a platform to post photos, is now a means to read news, shop, find a job and much more. Talk to us today to make sure you are maximising in your business.

24/05/2021

What a fab afternoon working with Community of Purpose ☺️ Check out this inspiring organisation that is transforming the lives of Bristol’s young people.

31/03/2021

Each social media platform has its own culture, demographic, and purpose. Which do you use, and which platforms *should* you be using? Our director, Laura, shares with us 3 platforms where you might find unexpected opportunity.

“Which social media platforms should I be on?” - I can’t count the number of times I’ve been asked this by business owners.

29/11/2020

You have double the power to connect with someone and stop a scroller in their tracks if you pair a strong caption with your visual component. Here are our top 3 tips on how to write captions:

1. Grab attention but stay true to your brand voice. Captions are often playful, employing emojis, slang or viral trends, but consider whether that is right for you and your audience.
2. How much should you say?Sometimes a snappy one-liner is all that’s needed and sometimes your message may require more length or context for story-telling. If that’s the case, take care with formatting and ensure your first few lines are engaging to make the reader want to stay on.
3. Finally direct the reader - use a call to action. Ask the reader to message you, comment or head to your link in bio etc.

Generally, the longer someone stops on your post, reading or engaging with you (yes they measure that!), the better you rank in algorithms. To find out more about captions, get in touch.