EXPRE EXPRE was set up to redefine the process of online presence creation and move away from the need for

Over the recent years, trends like responsive design, bootstrap, mobile first and many others, resulted in creation of a certain website standard, with primary differentiator being the quality and quantity of content being created. Effectively, a lot of websites are beginning to look alike.This coupled with an expediential growth in developer demand and cost, puts a huge emphasis on the creation o

f the medium, rather than its merit. Here, we set out to create a new breed of company; primarily based on tapping into plentiful creative talent, lean learning and uncompromising drive to achieve.

Keeping readers engaged and wanting more can be a challenge. Sometimes interesting content may not be enough. Web conten...
29/05/2023

Keeping readers engaged and wanting more can be a challenge. Sometimes interesting content may not be enough.

Web content and Social Media is all about speed. If you want to be able to publish content faster and better tailor it to different audiences, front-end editing, internationalisation, and smarter AI driven publishing workflows can help. You should also look into improved CMS solutions for better automation of publishing – no more waiting for the frontend development team to hit that ‘Publish’ button! Rest assured that all these strategies will get you on your way to growing website traffic, website revenue and enquires with CRO, SEO, technical, promotion, partnerships, strategy design UX and UI.

Do you know that mobile users account for over fifty percent of website traffic worldwide?If you want to make the most o...
25/05/2023

Do you know that mobile users account for over fifty percent of website traffic worldwide?

If you want to make the most of your web page and grow both traffic and website revenue, you must ensure it is mobile friendly! 📲

A great way to do this is by optimising ‘First Contentful Paint’ – essentially focusing on how quickly your web page renders, as this is a key element of the user experience. Additionally, looking at ‘Core Web Vitals’ – such as page loading speed and speed of interactivity – can help increase conversion rates significantly. Account for the mobile experience thoroughly by testing desktop and mobile render speeds frequently so that all customers have a smooth online browsing journey.

Keeping your website code safe is crucial in order to protect your website from hacking attempts and data breaches. It i...
23/05/2023

Keeping your website code safe is crucial in order to protect your website from hacking attempts and data breaches.

It is possible with source control software and by taking security measures such as utilizing jump boxes for access control and the principle of least privilege. When opting for a source control provider, find a trusted source – one that you can trust to store your source securely, and back up your source regularly. Remember to roll out cyber security measures on all of your systems, including those being used for a website code project.

Doing so will ensure that the source is always safe and secure from malicious parties.

Did you know that owning the code of your website can give you peace of mind and flexibility?The biggest advantage is no...
18/05/2023

Did you know that owning the code of your website can give you peace of mind and flexibility?

The biggest advantage is no vendor lock-in – if you ever decide to switch to another agency, no worries; all the software code is yours and you are free to take it with you. This also means no unexpected surprises in your budget when leaving the agency or freelancer. However some do charge a small admin fee, as it takes from 1-8h to prepare a handover, depending on the complexity of your site.

With ownership of your website’s code comes the freedom to upgrade, add new features, and modify existing ones when desired – making sure your online presence stays up-to-date and working for you.

Content personalization is a key element in the e-commerce world and people expect an increasingly customized experience...
25/04/2023

Content personalization is a key element in the e-commerce world and people expect an increasingly customized experience when interacting with brands.

If you want to create personalized content, you should:
1. Understand and segment your audience by separating them into different categories and serving each group the content that is best suited to their demographic and needs.
2. Provide value by understanding your customer's journey, knowing how they flow through your website and what types of content they use to get from one stage to another.
3. Collect necessary data about customers visiting your website.
4. Plan a strategy and begin creating content.

Buyers want to feel important and valued. That’s why it is important for marketers to use data to create content that is catered directly to individual customers.

What do you think should also be considered while content personalization?

Push notifications can convey real-time updates, transactional messages or reminders and are a powerful way to reach use...
21/04/2023

Push notifications can convey real-time updates, transactional messages or reminders and are a powerful way to reach users where they are. They appear prominently on mobile or desktop devices, so they’re hard to miss.

An effective push-notification helps to:
👉 capture good leads
👉 increase return traffic
👉 improve the user experience
👉 learn about your customer
👉 earn higher engagement

Push notifications can be a valuable strategy for your brand. Thanks to them you can increase both your conversion rate and customer engagement, helping improve your overall revenue.

Are you going to implement them for your business?

Customer experience means every interaction a consumer has with a brand, across all channels and departments and their p...
18/04/2023

Customer experience means every interaction a consumer has with a brand, across all channels and departments and their perception of that experience.
It is essential to business operations because of how it impacts key metrics such as net new sales, customer retention, and lifetime value. Customers who have a poor impression of a brand or a negative experience are less likely to continue to do business with that company.

In fact, 95% of consumers share their negative experiences with others, whether in their personal network or through social media and review websites. That is why it is crucial to maintain a great customer experience for all consumers.

It also impacts brand loyalty. Users who identify with a brand and feel as if it is engaged with them tend to become and remain customers for a long time.

Will you consider that and provide your clients with an unforgettable customer experience?

Many inventory managers are turning to a just-in-time inventory solution. JIT means that inventory arrives exactly when ...
13/04/2023

Many inventory managers are turning to a just-in-time inventory solution. JIT means that inventory arrives exactly when you need it. An effective JIT program can help a business serve customers with significantly reduced inventories.

While implementing just-in-time inventory management, it is important to:

👉 understand your audience
👉 choose suppliers carefully
👉 establish predictive processes
👉 check your tech stack

JIT inventory management is scalable, resilient, and cost-effective. When it is well conceived and executed, the shift toward JIT boosts vitality and innovation into any business while driving margins and profitability.

What do you think about this solution?

Implementing best practices in user experience (UX) can boost your e-commerce website's conversion rates by up to 400%❗️...
28/03/2023

Implementing best practices in user experience (UX) can boost your e-commerce website's conversion rates by up to 400%❗️
A well-designed UX does not only improve customer satisfaction but also has a direct impact on your company's finances and development. To ensure that your e-commerce website complies with UX best practices, here are some essential tips:

1. Avoid complicated graphics to make the website simple and easy to use.
2. Make navigation, menu, and filters easily accessible, understandable, and noticeable to enable visitors to find what they are looking for quickly.
3. Utilize white space to enhance transparency, readability, and minimize information overload.
4. Use high-quality images to improve the product presentation and appeal to customers.
5. Use chatbots to improve customer service and checkout experience, and increase your conversion rate.
6. Optimize your website for mobile devices to ensure easy browsing, shopping, and access to all features.
7. Create user-friendly product pages that provide essential product details, technical specifications, high-quality images, and allow easy access to add items to the cart.

By following these tips, you can build an e-commerce website that meets UX best practices and provides a better shopping experience for your customers, leading to higher conversion rates and sales.

A customer acquisition strategy is a method used to reach new audiences, grow customer base and increase the company's p...
22/03/2023

A customer acquisition strategy is a method used to reach new audiences, grow customer base and increase the company's profits.

The way an organization defines acquisition will determine the customer acquisition strategy.

By implementing it, you will be able to:
👉 better identify your target consumer base
👉 connect with your customers
👉 increase ROI from marketing efforts
👉 gain customers, not just views
👉 grow your brand and increase profits

With the right data and insights, your marketing team can develop a customer acquisition strategy for any channel.

Identify which platforms and tools your target audience prefers and start with the acquisition strategies that apply. Set goals and measure results so you can make data-driven decisions about what to keep and what is not worth your time.

Are you going to carry out this strategy in your company?

As retail transactions continue to shift online, it's important to remember that modern consumers still crave a personal...
15/03/2023

As retail transactions continue to shift online, it's important to remember that modern consumers still crave a personalized shopping experience 🛍

Website personalization is the solution to this, as it tailors the online browsing experience to align with the interests of individual customers. This extends site visit time, increases recommendation accuracy, and boosts conversion rates.

If you're unsure about how to personalize your website, there are critical factors to consider, such as:
👉audience segmentation,
👉location,
👉technology
👉device type
👉behavior
👉time spent

Remember, every aspect of your website is ripe for personalization! With the right tools and approach, you can provide a unique experience to your site visitors that will keep them coming back for more.

Are you going to consider these benefits and make your website better?

Do you have all payment methods in your online shop? Handling payments is a key part of your e-commerce 💸To ensure that ...
08/03/2023

Do you have all payment methods in your online shop? Handling payments is a key part of your e-commerce 💸
To ensure that your customers have a seamless shopping experience, it's essential to offer a variety of payment options.
By providing your customers with multiple payment options, such as gift cards, fast transfers, traditional transfers, debit/credit cards, and popular services like Apple Pay, Google Pay and PayPal can increase the likelihood of completing a sale. Additionally, offering post-purchase payment methods, like Klarna, is a growing trend that many customers appreciate.
Remember, not being able to pay for an item in a particular way is one of the most common reasons why shoppers abandon their shopping carts. Therefore, by diversifying your payment options, you can help increase customer satisfaction and simplify your payment processes. Be open to emerging new payment methods and implement them as soon as possible to provide your customers with a seamless experience!

Address

Elmfield Road 21-23
Bromley
BR11LT

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+442080680360

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