Write-Click-Sell

Write-Click-Sell Email Marketing advice and support for online businesses

Most people give away tips. I'm giving the diagnostic.This isn't a teaser. It's the real tool I use with clients who are...
26/08/2026

Most people give away tips. I'm giving the diagnostic.

This isn't a teaser. It's the real tool I use with clients who are stuck.

My Revenue Wiring Quiz is free and takes no longer than clearing out the dishwasher (my painpoint) https://tally.so/r/7RDve0

26/08/2026

What if I can point you in the right direction on your email automations - in the next sixty seconds?

The Inbox Reality Check is the tool I use to find where that's coming from — not a generic audit, a real diagnostic, and it is free to use.
https://inbox-check.netlify.app/

Everybody's obsessing over ad spend and cold traffic.But the cheapest sale in your business isn't a click — it's the cus...
21/08/2026

Everybody's obsessing over ad spend and cold traffic.

But the cheapest sale in your business isn't a click — it's the customer who just bought from you.

McDonald's, Butlins, Eurocamp, Compare the Market — they've all built the same play: the moment someone buys, they don't send a thank you. They send an incentive.

App-based rewards. 20% off if you rebook on-site. 20% off if you book within a month. Tiered rewards that push you from one purchase to four.

Same principle every time: get them before the dopamine hit wears off.

Most small businesses do the opposite — invoice, receipt, silence.

Watch the full video on my YouTube channel https://youtu.be/E7bQv4qGGcU, then take my Inbox Reality Check to diagnose how to improve your system: https://inbox-check.netlify.app/

What does someone get from you in the first 24 hours after they buy — a receipt, or a reason to come back?

The Metric That Predicts Your Email List Is DyingThere's a number sitting quietly in your email platform right now, tryi...
20/08/2026

The Metric That Predicts Your Email List Is Dying

There's a number sitting quietly in your email platform right now, trying to tell you something.

Most of us never think to look at it.
Open rates and revenue only tell you what already happened. By the time revenue dips, the real damage been happening for months, unnoticed.

I've sat with businesses who lost months they could've spent fixing this. Not because they didn't care. Just because nobody was watching the direction things were heading — only the number on any given day.

So if there's one thing I'd love for you to take from this: pull your last three months of open rates. Doesn't need to be exact, just a rough estimate. If that line is drifting down, even gently, that's not a revenue problem yet. It's a relationship problem. And the good news? Those are so much easier to fix while they're still small.

Is your open rate today higher or lower than it was three months ago?
I love to know, drop the direction in the comments, up, down, or flat.

You can watch the full video here: https://www.youtube.com/watch?v=UnrGQIneWV8

Think about your most loyal subscriberThey are the heartbeat of your business, They open every email you send, buy your ...
19/08/2026

Think about your most loyal subscriber

They are the heartbeat of your business, They open every email you send, buy your products when they launch, love your products, so recommend them without being asked.

Do you send the same email to this treasure as you do to a new sign-up? Something exclusive, to show you appreciate and a stranger couldn’t get?

In my video I am diving into how to break this cycle, treat your VIP’s like gems (wich they are) and use simple segmentation to keep and grow a happy community.

Tell us how you like to reward your loyal fans, the ideas you've thought about but been too busy to test, or even if you've never given it a second thought.

Watch the full video here: https://youtu.be/ySaEQSKYB-c

The 30-Second Email Checklist That Prevents Costly MistakesThe Pre-flight ChecklistOne wrong click can send "Hi {FIRST_N...
17/08/2026

The 30-Second Email Checklist That Prevents Costly Mistakes

The Pre-flight Checklist

One wrong click can send "Hi {FIRST_NAME}" to eight thousand people and undo a week of work. The 30 seconds that prevents it is the whole difference between looking professional and looking amateur.
The checks I run before every single send. Steal all of them.

Amateurs hit send. Professionals check first.

📋 Grab my free Pre-Flight Checklist — the full list of checks I genuinely run before every send: Link to Pre-Flight Checklist in the comments.

🔔 Subscribe for more no-fluff email marketing strategy for founders and course creators on my YouTube channel: https://www.youtube.com/watch?v=LbgIkNc1nuk&t=9s

What's the most embarrassing 'wrong click' you've sent (or almost sent)? I want to hear your stories.

14/08/2026

Amateurs hit send. Professionals check first.

One wrong click can send "Hi {FIRST_NAME}" to eight thousand people and undo a week of work. The 30 seconds that prevent it is the difference between professional and amateur.

The checks I run before every send: Send yourself a test. Click EVERY link. Open it on your phone, not just laptop. Confirm the segment is actually who you think. Check no merge tag is showing "Hi {FIRST_NAME}" to thousands.

The full Pre-Flight Checklist (the one I actually use) is free — link in comments.

Save this, send it to your whole team.

12/08/2026

Nobody buys off one email. Someone reads three newsletters, ignores two, clicks one, googles you, comes back a fortnight later, buys. Only the LAST email gets the credit.

Your best-performing email is taking credit for sales it didn't make. Don't ignore the five emails that did the work in the run-up to the sale.

The win was never one email — it was the relationship all of them built.

Revenue Wiring Quiz in comments. Send this to anyone about to "trim the underperformers."

10/08/2026

Your plumbing's fine but your opens still disappoint? The problem isn't tech.You've stopped being someone they'd miss.

Before a human reads your next email, 3 AI's read it first. Gmail, Apple and Copilot all filter and bury incoming mail before your subscriber sees it. If you look like a chore, you get buried.

The fix isn't a setting. It's remembering there's a person on the other end you're in a relationship with, not a list you broadcast at. Run a giveaway. Open a loop. Build intrigue. One astonishing email beats ten dull ones.

In 2026, boring is a deliverability problem.

Free Inbox Reality Tool in comments. Send this to someone whose newsletter you've stopped opening (kindly).

07/08/2026

There's a subscriber who opens every email, buys when you ask, tells their friends. And you almost certainly take them for granted.

Meet the loyalist. Every business chases new subscribers while the loyalist sits there, faithful, unrewarded — getting the exact same email as the ghost who's ignored you for a year. The same discount you give total strangers.

Loyalty is a relationship. Tend it. Early access, a genuine thank you, something strangers don't get — because the loyalist is who refers you, and a referral is the most powerful email you'll never send yourself.

Read your list like a cast. The loyalist is your lead.

Free Inbox Reality Check in comments. Tag a business that treats every subscriber the same.

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