cofinitive

cofinitive founded in 2015, cofinitive began with a vision of a better way to do business. Faye set about co-creating definitively. she started cofinitive.

Ranked the #1 technology PR & comms company in our region, we deliver impactful communications for companies poised to make a difference in the world.
bringing together the approach of a strategic business partner and the world of communication, founder Faye Holland knew exceptional results could be consistently delivered when experienced outside experts worked flexibly and collaborativ

ely with internal experts to define, design and deliver reliable and complete communication programmes. in five years, the business has become a multi-award winning, top-image maker. cofinitive is a team of communications experts based in Cambridge, UK working with clients locally, nationally and globally. as communications experts, cofinitive offers bespoke services specialising in strategy, marketing, PR, branding and engagement for businesses. cofinitive is not industry specific so clients come in all shapes and sizes and vary greatly in the type of work they do. that makes cofinitive agile and versatile. as a strategic comms partner, cofinitive delivers consistency consistently across all platforms and channels and makes sure clients do too. cofinitive’s ‘one voice’ approach helps clients find and use their unique and individual voice to move heads, hearts and minds, connecting with everyone from stakeholders to employees and the public. cofinitive are also known for their ethos. the foundations of cofinitive and its clients’ successes aren’t marcomms secrets, but a set of values that cofinitive, its clients and their co-created outputs share. no branding positioning exercise will succeed without passion. any strategy will fail without integrity. clarity is crucial to marketing. and you can’t engage if you’re not inclusive. regardless of whether cofinitive is working on an end-to-end programme or a single one-off project, the diligence and foundational values are the same. that’s how cofinitive can confidently deliver results every time as a trusted extension to any team.

🚀 Want to meet the next big thing before everyone else does?  is where the East of England’s brightest minds, boldest st...
28/10/2025

🚀 Want to meet the next big thing before everyone else does?

is where the East of England’s brightest minds, boldest startups, and breakthrough innovations get noticed. Each year we celebrate the people and companies shaping the future of science and tech - and the results speak for themselves.

Previous names on our list include VividQ, Paragraf, Xampla, Sano Genetics, and Echion Technologies. Many have gone on to secure funding, major clients, and global recognition.

But it’s not just great for them - our sponsors get a front-row seat to the region’s most exciting innovations, with real opportunities to connect, collaborate, and grow their own networks.

If you believe in backing innovation and want your brand at the heart of it, we’d love to talk.

Get in touch: [email protected]
www.21towatch.com

🚀 It’s here! The nominations window for the 2026   Awards is now open - celebrating what’s new and amplifying what’s nex...
08/10/2025

🚀 It’s here! The nominations window for the 2026 Awards is now open - celebrating what’s new and amplifying what’s next.

Now in its 8th year, continues to spotlight the brightest people, companies, and “things” shaping the future of innovation across Cambridge and the East of England.

Early entrants already include:

Omer Nivron (University of Cambridge) - building AI for climate risk

HotHouse Therapeutics - using plant-based engineering to transform vaccines

Kodiaq Technologies - developing metal-free electrolytes for next-generation energy storage

Each shows exactly why matters: visionary ideas, powerful impact, and the drive to make change happen.

A big thank you to Paul Brackley and Cambridge Independent for featuring.

Pick up your copy to read more about these incredible innovators and how to get involved.

Nominations are open now until 9 January 2026.

Learn more and submit at https://www.21towatch.com/

Cambridge Management Consulting

Experts from Cambridge Management Consulting will be in attendance throughout  , joining conversations on everything fro...
09/09/2025

Experts from Cambridge Management Consulting will be in attendance throughout , joining conversations on everything from AI and Climate Tech to infrastructure and innovation strategy. They will be running strategy clinics, presenting at panels and events, and at an exhibitor's stand at Innovation Alley.

📅 Startup & Scaleup Advisory
Tuesday 16 September 9am–1pm

We are deeply embedded in the Cambridge ecosystem, with connections to investors, channel partners and many third-party services. Book this clinic to discuss current barriers to your growth and find out how to fix them.

📅 Increasing Value Through Sustainability
Tuesday 16 September 1pm–5pm

Our experts offer practical, cost‑effective sustainability strategies that drive growth and value for organisations at every stage. Book this clinic to link profit with planet and strengthen investor and stakeholder confidence.

📅 Digital Strategy Stress Test & Roadmap
Thursday 18 September 9am–1pm

Our experts will review your digital roadmap, identify high-impact opportunities, and provide strategic guidance on ex*****on. Book this clinic to stress test your digital strategy, find new revenue streams and accelerate implementation.

📅 Digital Workplace Advisory
Thursday 18 September 1pm–5pm

A strategy clinic designed to turn business goals into deliverable initiatives. Drive efficiency and productivity into your workforce and operational processes through effective use of technology, AI, and automation.

To find out more and to register visit: https://www.cambridgemc.com/camtechweek

Each fortnight we will highlight one of the   Top21.2025.Bacteria form protective communities called biofilms, where the...
03/06/2025

Each fortnight we will highlight one of the Top21.2025.

Bacteria form protective communities called biofilms, where they thrive, and treatments fail. BioTryp Therapeutics is developing novel anti-biofilm therapies to revolutionise how we treat infections, starting with urinary tract infections.

Watch Ashraf Zarkan's presentation over on: https://www.21towatch.com/

Each fortnight we will highlight one of the   Top21.2025.IntercepTx is working to revolutionise cancer treatment by deve...
20/05/2025

Each fortnight we will highlight one of the Top21.2025.

IntercepTx is working to revolutionise cancer treatment by developing tools to enable cancer prevention therapies – intercepting tumours before they form. Austin Reed is part of the Judge Accelerate programme and completed pre-Accelerate in December 2024.

Watch Austin's presentation over on: https://www.21towatch.com/

The winners of the Cambridge Independent   will be announced tonight! Good luck to Cambridge Kinetics, Outsee, LinkGevit...
15/05/2025

The winners of the Cambridge Independent will be announced tonight!

Good luck to Cambridge Kinetics, Outsee, LinkGevity, AnthroTek and Tolemy Bio who have all made the final in the cofinitive sponsored One to Watch Award category

Only one week to go until the Cambridge Independent  . Good luck to all the finalists in the cofinitive sponsored One to...
08/05/2025

Only one week to go until the Cambridge Independent .

Good luck to all the finalists in the cofinitive sponsored One to Watch Award category Cambridge Kinetics, Outsee, LinkGevity, AnthroTek, Tolemy Bio.

Each fortnight we will highlight one of the   Top21.2025.AllFocal Optics is poised to revolutionise AR/VR technology thr...
06/05/2025

Each fortnight we will highlight one of the Top21.2025.

AllFocal Optics is poised to revolutionise AR/VR technology through ground-breaking nanophotonic solutions. Rooted in foundational research from Cambridge University. AllFocal Optics delivers unparalleled visual experiencers while prioritising compatibility and scalability.

Watch Pawan Shrestha's presentation over on: https://www.21towatch.com/

Cambridge Independent   One to Watch Award finalist Tolemy Bio uses advanced computation to engineer cell metabolism, tr...
01/05/2025

Cambridge Independent One to Watch Award finalist Tolemy Bio uses advanced computation to engineer cell metabolism, transforming how cell and gene therapies are made. Their solutions speed up production and help get life-saving treatments to more patients.

Supersense Technologies also made our 2025 longlist!

AnthroTek, finalist in the cofinitive sponsored One to Watch Award at Cambridge Independent  , delivers hyper-realistic ...
24/04/2025

AnthroTek, finalist in the cofinitive sponsored One to Watch Award at Cambridge Independent , delivers hyper-realistic silicone solutions for medical simulation, cinema, robotics, and prosthetics, leveraging cutting-edge AI, 3D technology, and advanced material science to drive innovation forward.

It's great to see another of our 2025 longlisted companies making the final!

Each fortnight we will highlight one of the   Top21.2025. Bioscopic is a ground-breaking biotech startup that is tapping...
22/04/2025

Each fortnight we will highlight one of the Top21.2025.

Bioscopic is a ground-breaking biotech startup that is tapping into an unexpected source of medical innovation: beneficial bacteria found in infants. These tiny microbes play a crucial role in developing a healthy immune system and fighting diseases from the earliest stages of life.

https://www.21towatch.com/

Proud to be sponsoring the One to Watch Award at the Cambridge Independent  . Finalist LinkGevity is a trailblazing biot...
17/04/2025

Proud to be sponsoring the One to Watch Award at the Cambridge Independent . Finalist LinkGevity is a trailblazing biotech at the intersection of AI and longevity. Utilizing a proprietary Blueprint Theory of Aging, they map key pathways driving aging and deterioration.

We’re pleased to see another of our as a finalist. LinkGevity made our longlist this year.

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Burwell
CB250EA

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