Joel Stone

Joel Stone Marketing agency owner (Codebreak). AI consultant (That AI Guy). I help ambitious business owners scale without the waffle. Shrewsbury Town FC. George the dog.

Dinosaur enthusiast (Ceratops Clothing). 80s/90s geek.

17/09/2026

Do you know what it’s cost you to buy a new customer?

Because until you do, you can’t scale.

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16/09/2026

I spoke to someone today about their leads costing too much.

“They used to be much cheaper”.

They don’t work with us. This was an initial call.

Their leads did cost less before, but much fewer converted. Their cost per lead has gone up, but their cost per acquisition has remained stable.

Their ad campaigns have learnt what makes a good lead!

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13/09/2026

Are you willing to concede control?

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09/09/2026

😬

07/09/2026

At the National Entrepreneurs Convention with

There’s a happy hour and a brass band 🎺🪊

Best to get involved.

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02/09/2026

The brutal truth of cost per lead…

I’ve got clients who work with mentors who are telling them what their cost per lead must be in order to scale.

And they are full of s**t.

Marketing is an ecosystem, not a single metric.

You’d rather pay £100 per lead, if 50% convert, than pay £10 per lead, but only 5% convert.

And, if you are feeding sales data back to your ad platforms, those platforms will be able to find you higher intent leads. And, guess what? They cost more.

But, it’s less admin, less sales time, less nurture, and they’re more likely to buy.

An ecosystem.

Quiz funnels are great because they categorise and qualify leads. But a good campaign should weight/score those leads so that over time you teach the platforms to get you more of the right ones. They’ll come at a higher price, but they’ll also come at a much higher return.

Heard the phrase, “buy cheap, buy twice?” The same logic applies to leads.

The maths of scaling is more than just the first metric.

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31/08/2026

Trying to solve bottlenecks by signing up to every piece of new AI software?

That’s a fast route to way more distractions, and a slow journey to not sorting your s**t out.

9/10 times there are bottlenecks and/or repetition in a business that’s throttling growth. And not knowing how to attack those things means no amount of new software, spending on ads, or “working harder” is going to create the growth you crave.

Tomorrow, 1pm, I show you the route to solving those bottlenecks with AI that’s actually useful. Practical stuff that saves you time, money, and headaches.

Drop me a message if you want in.

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28/08/2026

I pull some tremendous faces 😳

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26/08/2026

This is what Codebreak’s AI Growth Workshop looks like.

A full day with fellow entrepreneurs, serious about removing bottlenecks, and scaling their businesses with proven systems and AI.

No daft prompts, no gimmicks, no nonsense.

I absolutely loved delivering this and seeing the huge impact it had on the businesses.

I even said, “if you don’t think you’ll 10x your investment by lunchtime, I’ll give you your money back there and then.”

If you want in on the next one, it’s early October. Going public next week and there’s only 12 seats.

Now is the time to get in my messages.

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25/08/2026

What we do when a prospect’s business idea doesn’t cut it…

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4 The Creative Quarter, Shrewsbury Business Park
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