12/12/2025
Not long ago, Coca-Cola was criticised for using AI in advertising.
Comments ranged from “it feels unnatural” to claims that creativity was coming to an end.
Today, the direction is clear: Disney – one of the world’s most iconic creative brands – is investing in generative AI technologies.
The biggest players are no longer asking *whether* to use AI, but *how to use it strategically and effectively*.
AI does not replace creativity.
AI accelerates production, reduces costs, and enables brands to produce video content at a level that, until recently, was reserved exclusively for global corporations.
Thanks to AI in advertising and corporate video production:
– project timelines are reduced from weeks to days
– production costs linked to film crews, locations and logistics are significantly lowered
– campaigns can be scaled across multiple markets and formats
– brand consistency and control are maintained at every stage
This is not a passing trend.
It is the new standard in video marketing.
We invite brands interested in modern AI-powered video production to get in touch:
https://cyber-hub-marketing-agency-cornwall.com/