08/01/2026
People aren’t “offline”.
They’re just done with generic.
Gen Y and Gen Z can smell template marketing a mile off, so the brands winning in 2026 are the ones that feel human and trustworthy fast.
I wrote a blog for SMEs who want their digital presence to feel more real, not louder.
Also, if you want a quick, honest second opinion, I do a Website & Digital Presence Reality Check for £49. Tailored written feedback, 2–3 practical fixes, delivered within 3 working days.
What’s one thing that instantly makes a brand feel “real” to you?
If “Analogue” Is Back, How Do You Make Your Digital Presence Feel Human Again? I’ve worked in digital for over 20 years. Social media management,…
