18/05/2026
Menopause. Talked about too quietly. Or not at all.
13 million women in the UK going through the menopause. 48 symptoms. And still a conversation held in whispers.
Collagen and Mel B decided that was over. No whispering. No apologising. No putting up with it. Just a brand built around women, by women, who understand what those years actually feel like.
Our job was to make sure London heard them.
We planned our campaigns against Reviveās specific audience. We traded the placements that mattered.
We activated across Londonās Outernet immersive canvas, digital 6-sheets the length of Oxford Street, and Digital 48-sheets, all built specifically against the route of the open-top bus tour that Mel B and the Revive team would embark upon.
10M+ impacts. A launch that actually said something, loudly and proudly. And a product more women are now finding their way to.
Trade. Plan. Activate. Thatās how we work.
The best campaigns arenāt whispered. If yours deserves volume, weād love to hear from you.
