21/07/2026
1. Nike – "Rip The Script"
Nike’s six-minute epic features Cristiano Ronaldo, Kylian Mbappé, Erling Haaland, Vini Jr., and celebrities like Kim Kardashian and LeBron James. The ad disrupts traditional sports commercial norms, showing players taking over a film set to play football freely, emphasizing creativity and instinct over scripted action. It has been praised for its ambitious storytelling and cultural relevance, earning top rankings across multiple sources
2. Adidas – "Backyard Legends | The Greatest Football Story Ever Told"
This five-minute ad stars Timothée Chalamet assembling a team including Trinity Rodman, Jude Bellingham, and Lamine Yamal to challenge a legendary neighborhood team. Featuring Messi, Bad Bunny, and AI-de-aged football legends, it celebrates grassroots football and nostalgia, resonating with fans for its emotional storytelling
3. LEGO – "Everyone Wants a Piece"
LEGO’s campaign brings Messi, Ronaldo, Vinícius Jr., and Mbappé together to build a LEGO World Cup trophy. The ad creatively connects star players to the brand’s core values and generated massive social engagement, with millions of views across TikTok and Instagram
4. Coca-Cola – "Uncanned Emotions"
Focusing on fans rather than players, this ad captures the excitement of watching matches in bars and homes, narrated by Peter Drury. It emphasizes emotional connection over spectacle, highlighting the fan experience
5. Lays “No Lay’s, No Game”
Lay’s brings the excitement of football fandom to life through fun, fan-focused campaigns that celebrate the moments, emotions and shared experiences that make the World Cup special. Their advertising combines iconic football personalities like David Beckham and Thierry Henry and Lionel Messi, humour and the joy of watching the game together — positioning Lay’s as the ultimate snack companion for fans around the world.