11/11/2025
It’s been a full year since we were asked to create a fun, welcoming logo for Pudgy & Co - Therapy dog service , and we still smile whenever we think about it. We first met Pudgy while covering an event for Therapy Dog Training UK, where we were lucky enough to also meet her wonderful owner, Sally. Together, they breezed through their training and soon became an official therapy dog team.
Once certified, Sally wanted a logo that captured Pudgy’s charm, kindness and gentle spirit for their new company. Their therapy dog services would support care homes, schools and other community spaces, so the branding needed to feel warm, approachable and full of heart.
While searching for the “Perfect Pudgy” for the logo, we created several cartoon variations. They didn’t make the final logo, but they found a second life as colouring pages for kids and calming creative moments for adults.
This project was a joy from start to finish, featuring the most adorable star and we’ve loved watching Pudgy grow over the past year. We wish Pudgy and Sally every success in all the good they continue to do.
If you need a logo that captures the spirit of your business, get in touch for a free quotation and a friendly chat about your ideas.