OCP Digital Marketing

02/02/2026

Very excited to be working with another 🇨🇭

05/12/2025

🚨 A Word of Caution on Google Ads (PPC) 🚨

AI is exciting, no doubt about it! 🤖✨ But when it comes to managing Google Ads, AI should support your strategy… not run the entire show.

I’ve taken over multiple horror-story accounts, from the days of Google AdWords Express (fully automated 😬) right through to more recent setups using AI Max.

One example over the past 6 months: A self-storage company approached me to take over their account. Following my free audit, they had unknowingly spent their budget on clicks for cardboard boxes, furniture storage, food containers... basically everything as well as what they actually offer. 💸📉 Why? Because the automated system, as well as broad match campaigns with no negative keywords pumped in made broad assumptions. Nobody was steering the ship!

This article highlights exactly why 👇
📰 (AI Max undermining match-type control) < https://searchengineland.com/ai-max-undermines-match-type-control-465612

AI can be powerful, but ONLY when paired with hands-on management from someone who understands how to guide, refine, and rein in the automation. 🎯

Bottom line:
Use AI sparingly. Use it smartly. Let it complement your ads manager, not replace one. 💡💼

If you want real performance, you still need real expertise. 😉

AI Max quietly turns all keywords into broad match and blurs reporting, making it harder for advertisers to see what’s really driving their results.

01/12/2025

One of my favourite clients - The British School of Brussels 🇧🇪📚
I had the privilege of working with BSB for over a decade, supporting their SEO and PPC across the years. A fantastic school in an equally fantastic city!

Always grateful for clients who make the work meaningful; and BSB was definitely one of them.

01/12/2025

This is what makes freelancing truly worth it. Just one of a number of birthday gifts and some lovely words from clients.

I loved my years in digital agencies, but there’s something special about taking full ownership of projects; knowing you delivered the results yourself.

When people ask me what pushed me to go solo, I joke that it wasn’t just the slow fade-out of 80s/90s music in the office, or the genuinely terrifying realisation that anyone born after 1995 has never owned a CD, let alone a cassette tape. My playlists from the 80s, 90s and early 00s didn’t always land with the Gen Z crowd 😅

But truthfully...the real catalyst was the opportunity to take full ownership of my work and to make decisions faster, deliver results directly, and build meaningful relationships with clients who value what I do. Going solo has given me the freedom, focus and fulfilment I didn’t know I was missing. Sure, I miss being able to hand work over when I’m on annual leave; these days I’m never truly off, because I own everything I do. But the balance I have now is far sweeter.

When you work solo, there isn’t always someone there to give you a pat on the back, so moments like this mean a lot 🙌🎁🍫🍷

21/07/2025

This is what I love about working with international clients: not just delivering great results but also picking up fun facts and enjoying the cultural enrichment along the way. 🇳🇱 🌍

I had the privilege of working with one of my favourite Dutch clients, Femke at YAYS, for many years—supporting their aparthotel brand across Amsterdam, The Hague (Den Haag), and Antwerp.

Femke was an incredible partner to collaborate with. Her insight and approach made every project rewarding. And here’s a fun fact I learned: her surname van der Meer literally translates as “from the lake” in English.

Proud to have played a part in helping YAYS grow and grateful for the relationships built along the way.

17/07/2025

✨ Limited availability from September – book now! ✨

If your business needs ongoing or ad-hoc support with digital marketing, now’s the perfect time to get in touch, as I have availability upcoming from September onwards. 📈

👨‍💻 With 20 years’ experience, I’ve worked with businesses of all sizes across multiple sectors. From audits and strategy to hands-on campaign management, I can help you get more from your online presence.

✅ Free initial audit available.
✅ 21+ testimonials on LinkedIn and my website.

Trusted by:

•Mapei
•British School of Brussels
•Porto Zante
•Greenscape Energy
•SolaX Power
•MSS Lasers
•Wise
•Abbey House Hotel
•Point A Hotels
•The Varsity Hotel - Cambridge
•YAYS Amsterdam

📩 Let’s review your marketing provision or support your in-house team – message me today to get started. Rate from £60p/h.

17/07/2025

🚨 Google Ads Update! 🚨
After nearly 3 years, Google has finally started showing the search terms that Performance Max (PMax) ads are triggering for. 🎯 This is a game changer for PPC managers! It's still a BETA feature, however, the sooner this rolls out fully across all accounts, the better. ✅

Here’s the reality though…
🤖 Google’s AI is not as smart as Google Ads (or their support workforce) make out - or as many seem to assume. Running PPC campaigns, especially with broad match terms still requires constant attention, smart management, and tight control to get results. 💻💥

Send a message to learn more

15/09/2024

🚀 Tech Challenges During My Welsh Getaway: Lessons for Travel and Hospitality:

Just returned from a family vacation in Wales, and while the scenery was breathtaking, our trip highlighted some surprising tech challenges. From lack of Wi-Fi at popular attractions to mobile signal dead zones, these experiences underscored the importance of staying connected, even while on the go.

In my latest blog post, I delve into how these tech issues affected our travel experience and what destinations, attractions, and hospitality can learn from.

✍️ > https://ocp-digital-marketing.co.uk/navigating-tech-in-wales-a-family-vacation-with-mixed-connectivity-woes/

ft. The Celtic Collection, Tŷ Milford Waterfront / Folly Farm Adventure Park & Zoo and Cotswold Farm Park, Best Western Lamphey Court Hotel, Airbnb

Visit Pembrokeshire

13/06/2023

Thanks for the mention Yahoo Finance

Hotel prices have been all over the place in the past few years. After rock bottom prices early in the pandemic, they have rebounded and then some. According to Money.com, hotel prices were as much as...

30/03/2023

Can we learn from the Danish about designing with the user in mind?

Many working within the digital space realise the importance of designing with the user in mind; which is why user experience (UX) design is one of the key principles and core focus points for many digital agencies and independant creative experts across the UK ....

30/03/2023

Digital Marketing and Generative AI Experts Share Predictions for a Post-ChatGPT World https://www.einpresswire.com/article/624684006/digital-marketing-and-generative-ai-experts-share-predictions-for-a-post-chatgpt-world

13/09/2022