05/10/2026
Your AI leaflet looks sh*t..
You know the ones. A generic cartoon tradesman, the same chunky font and a cheesy slogan saying, “We’ve got you covered.”
If I see “We’ve got you covered” one more time, I will vomit.
The problem isn’t using AI. It’s accepting the first thing it produces and calling it your brand.
For sole traders, customers aren’t only buying a service. They’re deciding whether they trust you. Generic images, meaningless phrases and copy-and-paste designs can make a genuine business look forgettable—or worse, fake.
Use AI to improve your headline, check your spelling and explore ideas. But use your real work, real photographs and real personality to earn trust.
AI can design your leaflet, but it can’t make it yours.
Read the full blog on the Check My Diary website.