Press Pass Media

Press Pass Media Need something written?

Website copy, blogs & newsletters for service businesses | Law, finance, healthcare, education & automotive | Journalist - 25 years’ experience

Right now, so much online content sounds the same. You can spot AI-written captions a mile off; I've even noticed some p...
06/06/2026

Right now, so much online content sounds the same. You can spot AI-written captions a mile off; I've even noticed some people forgetting to delete a prompt before posting!

AI can be a useful tool, but it can’t replace real conversations and genuine connections. The businesses with the strongest content are the ones that understand their audience. That's what makes people trust you. People don’t connect with perfect marketing. They connect with stories, opinions, humour, honesty and personality.

If your content is starting to sound like everyone else’s and you want your business to feel more human, I’m all ears.

Working with a freelancer means you get a more personal service. I have great relationships with all my clients, and you...
31/05/2026

Working with a freelancer means you get a more personal service. I have great relationships with all my clients, and you won't be passed from pillar to post.

Hiring a freelancer could be your best decision yet.

Which one do you need to work on?
25/05/2026

Which one do you need to work on?

19/05/2026

A few days away in the Scottish Highlands, catching up with NV Legal and friends was exactly what I needed.

When you’re juggling work, family life and everything else in between, you don’t always realise how much mental clutter you’re carrying until you step away from your usual routine. A change of scenery has a way of clearing your mind.

Some of my best ideas for clients have come when I’m nowhere near my laptop. Walking, talking, switching off a little and giving myself space to think properly again.

It’s a reminder that good content rarely comes from forcing creativity; it comes from having the headspace to think clearly and see ideas differently. Now home with a notebook full of ideas and feeling far less screen-tired.

Does anyone else come back from a short break with lots of new ideas?

How inclusive is your business? Do you....1. Add Alt text to your images. This describes the image for those using scree...
13/05/2026

How inclusive is your business? Do you....

1. Add Alt text to your images. This describes the image for those using screen readers.
2. Use in multi-word hashtags. It is easier to read.
3. Add captions or subtitles to video content. 85% of videos are watched without sound.
4. Limit emojis, do not use them mid-sentence. (ChatGPT loves to splatter emojis, please don't)
5. Text is difficult to read on busy backgrounds. Overlay text onto a plain background.
6. Be wary of colour combinations. Avoid green and red or blue and yellow. They are more difficult to see for some visually impaired.

Save this post for later 📍

How would you describe your ideal customer?What do they do? Where do they shop? How old are they? What is their gender? ...
07/05/2026

How would you describe your ideal customer?

What do they do? Where do they shop? How old are they? What is their gender? What brands do they buy? What do they read? What newspaper do they prefer? Are they employed? What industry do they work in? What are their lifestyle choices? Where do they hang out digitally?

These are a few questions to build an audience persona. You need to know your audience inside out before marketing to them.

I can create an audience persona for your business. Message for more info.

Bank holiday weekend coming up! 🏖️🍹Your out-of-office message doesn’t have to be boring; make it work for you while you’...
01/05/2026

Bank holiday weekend coming up! 🏖️🍹

Your out-of-office message doesn’t have to be boring; make it work for you while you’re away.

Keep it simple: thank people for their message, give a timescale for your reply, and point them to your website, socials, or helpful resources like blogs and FAQs.

It’s a small tweak that keeps people engaged while you take a break. For more handy tips like this, follow me!

This!!! Being able to nip out for a lunch-time dog walk in the sun 🌞What's your favourite thing about working from home?
27/04/2026

This!!! Being able to nip out for a lunch-time dog walk in the sun 🌞
What's your favourite thing about working from home?

Have a quick search on Google, and you’ll see my reviews from happy clients, they’re all five stars ⭐⭐⭐⭐⭐If you need hel...
25/04/2026

Have a quick search on Google, and you’ll see my reviews from happy clients, they’re all five stars ⭐⭐⭐⭐⭐

If you need help with website content, blogs, brochures, eBooks or would like a content audit for your business, email [email protected]

Your customer’s journey should be simple, really simple.But so many businesses make it complicated. Tag three friends, s...
19/04/2026

Your customer’s journey should be simple, really simple.

But so many businesses make it complicated. Tag three friends, share on your Story, hunt for a link in the bio, fill in a form, visit page five on a website… no one’s got time for that.

The more steps you add, the less likely someone is to buy from you.

Take a look at your process. How many steps does it take for a customer to purchase? Can you remove any?

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