Stori PR & Copywriting

Stori PR & Copywriting Stori PR & Copywriting is a specialist public relations, copywriting and content service based in Ch

• R E A D T H E M O U T L O U D •It might feel strange, but if you've written something down - be it a social medi...
27/04/2022

• R E A D T H E M O U T L O U D •

It might feel strange, but if you've written something down - be it a social media post, blog piece or an email - read it out loud.

A simple trick I learnt from my journalism days, it really helps you to 'hear' how what you've written sounds. It's especially helpful for content that has a conversational tone (eg. Instagram captions or blogs).

Try it out the next time you put pen to paper, or fingers to keyboard.

• C A N L E S S B E M O R E ? •Yes, oes, oui, si, da. Whatever language you speak, it's a big fat Y.E.S. when it c...
05/04/2022

• C A N L E S S B E M O R E ? •

Yes, oes, oui, si, da. Whatever language you speak, it's a big fat Y.E.S. when it comes to social media.

Of course it's lovely to see your followers grow (who doesn't get that warm fuzzy feeling when you trip into the next bracket?).

But, and it's a big BUT, more followers doesn't always = more customers.

What's way more important is who is following you and why.

Social media is about finding your 'tribe'; the people who make a real connection with you, who identify with your brand and want to engage with you. Think quality over quantity.

Take a look at some of your own favourite accounts and see what they post, the words they choose, how they talk to their followers. I'll bet they have one thing in common - authenticity.

It's this that shines through, so first and foremost, focus on being your beautiful self. Do that, and the rest will follow.

• A L L I W A N T F O R C H R I S T M A S ( IS Y O U ) • A huge, heartfelt thank you to everyone who has su...
23/12/2021

• A L L I W A N T F O R C H R I S T M A S ( IS Y O U ) •

A huge, heartfelt thank you to everyone who has supported, or chosen to work with, Stori this year - wishing you all a very magical Christmas 🖤

• P R I C E L E S S •There are some opportunities you get in life that are priceless, and this, for Wrexham, is one of t...
28/10/2021

• P R I C E L E S S •

There are some opportunities you get in life that are priceless, and this, for Wrexham, is one of them.

So happy for my hometown. 💛🖤

📸 By Wrexham AFC

• C L I E N T T E S T I M O N I A L • Towards the end of last year, I had the privilege of working with fertility spe...
14/06/2021

• C L I E N T T E S T I M O N I A L •

Towards the end of last year, I had the privilege of working with fertility speaker, campaigner and podcaster, Cat Strawbridge.

Supporting inspirational people like Cat is one of the things I love most about what I do; helping them to achieve their goals - whether that's media coverage, gaining awareness of the amazing work that they're doing or finding the right words to make sure they stand out online.

And it's client feedback like this that means everything.
🖤🖤🖤

• W H O R U N T H E W O R L D ? • Here's to all the amazing women out there - whether you're smashing it in busine...
08/03/2021

• W H O R U N T H E W O R L D ? •

Here's to all the amazing women out there - whether you're smashing it in business, in the office or at home (especially those who don't feel like they are - I see you 💛💛).

Since setting up Stori PR & Copywriting last year, I've been incredibly lucky to work with some truly brilliant women who inspire me on a daily basis. I love supporting them in achieving their dreams, and am forever thankful for them helping me realise mine too.

And that's not forgetting the amazing females behind the scenes who support me in every way...from my mum, my family and my amazing friends, who are my biggest cheerleaders, to my beautiful girls who make me laugh every day.

We are at our strongest when we raise each other up. 💪🌟




• P E R C E P T I O N I S R E A L I T Y •In the 1980s, political strategist, Lee Atwater, famously coined the phrase...
10/02/2021

• P E R C E P T I O N I S R E A L I T Y •

In the 1980s, political strategist, Lee Atwater, famously coined the phrase - perception is reality. And some 40 years later, it still stands true.

So, ask yourself, what's the perception of your business?

👉 Is it positive?

👉 Is it one you're proud of?

👉 And perhaps, most importantly, is it the same 'reality' as you hope potential customers see?

As business owners, we know our companies inside out and it's easy to assume that everyone does too; but take time to put yourself in your clients' shoes and really see what they see.

Scroll through your social media posts. Look at your website. Read the copy on your pages. Gather any media coverage and go through it as if it was someone else's business you were reading about.

What impression does it leave you with? Is your messaging giving customers the correct impression of who you are, what you do and why they should choose you?

The right words can inform and influence. They can change perception.

Need help nailing this? I'd love to hear from you. I can help revamp your website copy, identify key messaging, develop your authority through blog posts or position you positively in the media.

Let's work together to make sure your customers fall in love with the real you.

• T I P S & H I N T S •Hello everyone, and hello 2021 👋💛 A bit late to the party I know but, like many of you no doub...
14/01/2021

• T I P S & H I N T S •

Hello everyone, and hello 2021 👋💛

A bit late to the party I know but, like many of you no doubt, the last few weeks just seem to have flown by in a blur of work and childcare juggling.

I think we can all probably agree it hasn't quite been the start to the year we were hoping for; and life is certainly tough for so many businesses right now.

To help, I want to share simple 4 tips on how you can give your company a boost for free through content and PR:

📢 Do you have a positive news story? The media are constantly on the lookout for good news, so think about anything and everything you've been doing. Have you won an award? Is business going well? Are you recruiting? Has your company been volunteering or helping a charity? If so, get in touch with your local papers or online news sites and tell them.

💻 Get blogging. This isn't necessarily a quick option, but it is absolutely worth it if you have the time. Showcase client testimonials, provide helpful advice and guidance for potential customers, explain what services you offer and why you are the best at what you do; use this time to build your reputation and promote yourself on social media channels to drive awareness.

➕➕➕ Enhance your old content. Have a look over past blog posts on your website, and edit them to improve their readability. Think about ways you could expand them too. Google rewards long, in-depth articles that are rich in knowledge and content that provide evidence that you're an expert in your area. The benefits? You'll gain revitalised copy to share / promote on your social media platforms, and it'll also give your SEO rankings a boost - win, win.

🤳 Stay social. At a time when most of us can't see clients in person, social media is a fantastic tool to keep that connection going strong. Use Stories to run polls, engage with live videos, explain what you're doing / what's going on behind the scenes, highlight any services you may be offering, remind customers of better days, and provide helpful advice if you can. Simple, heart-felt posts go a long way.

If you'd like any specific advice or support, drop me a line at [email protected] to arrange a free and friendly chat to see how we could work together. Let's do this. 💪

• W H A T I S P R ? •Ahh the old 'what is PR' question. I'm asked this so often (even by marketers), and it is abso...
14/09/2020

• W H A T I S P R ? •

Ahh the old 'what is PR' question.

I'm asked this so often (even by marketers), and it is absolutely understandable.

It's one of those jobs that often has the Chandler Bing-effect. And with lines blurring more and more between PR and content, it can be even more confusing.

So let's demystify it...

- What is PR?
It's about being strategic in telling people what you do, earning coverage that promotes your services and building a positive reputation.

- How?
By using the media, content and social media to create relationships, build reputation, influence opinion and change behaviour (ie. get someone to become your customer). There are various tools to do this - press releases, media relations, influencers, blogs, case studies and client testimonials etc.

- Why is it important? Here are a few of the biggies:

🌟 Credibility - being seen in the right news outlets for your sector (or endorsed by the right influencer) gives your company instant credibility.

🤝 Trust - consistent and regular positive media coverage builds trust.

🧠 Influence - it helps change people's opinions and behaviour.

💷 Cost effective - in comparison to adverts it's cheaper, plus it's seen as more valuable as it's 'earned' (ie. not paid for like an advert) which boosts credibility and reputation.

💻 SEO - having great content or links to your website from a reputable news outlet (ie. BBC) will give your SEO a massive boost.

• I offer a variety of PR and content support - from one-off starter packages to bespoke monthly support - for businesses and organisations of all sizes. To find out how it could help you, email [email protected] or DM to arrange a free discovery chat.

• H A P P Y C L I E N T S • This is what it's all about 👇💛 I have the BEST clients, and nothing makes me happier than...
01/09/2020

• H A P P Y C L I E N T S •

This is what it's all about 👇💛

I have the BEST clients, and nothing makes me happier than feedback like this. Thanks so much Sami, it means the world (and it's my absolute pleasure).

From the get go, I promise each and every one of my clients that I will go above and beyond for them; and I mean it.

Your success is my success. We are in this together 👊💪


• O P E N F O R N E W C L I E N T S •Well, what a year so far hey. It's been a strange time to set up a new busine...
26/08/2020

• O P E N F O R N E W C L I E N T S •

Well, what a year so far hey. It's been a strange time to set up a new business, but I am so excited to now be taking on new clients.

How can we work together?

💻 Digital content
- From writing SEO-friendly copy and masterminding content strategies, to website copy and revamps, just let me know what you need.

📝 Copywriting
- Thought leadership pieces, ghost writing, how-to guides, case studies, brochures, straplines, product descriptions and more, I can help you nail it.

📣 Tone of voice
- If your company needs to find its voice, or create a style guide to sum up everything you stand for, I'm here.

👂One-hour power sessions
- If you're feeling overwhelmed or concerned your content / PR has lost its mojo, I'm here to help. My one-hour power sessions are the perfect way to bounce ideas around and get your vision back on track.

🗞 Public relations
- News generation, press releases, media relations, profile raising and one-off campaigns. I create impactful, innovative and long-lasting PR that will bring your brand to the right audience.

🤝 Outsourcing
- If you're an agency, in-house marketing team or freelancer in need of support, I can hit the ground running for you. Think of me as an extended member of your team. An extra pair of hands that you can trust. Your 12th (wo)man. I'm ready to provide additional assistance, without the expense of hiring someone long term.

🎤 Media training
- Get sweaty palms everytime you pick up the phone to a journalist? I will arm you with the tools to liaise confidently with the press.

🎓 Masterclasses & short courses
- Want to know how to get your brand noticed? Ever wondered how to write content worthy of major news outlets? I work with entrepreneurs, small businesses or in-house marketing teams to share the essentials you need to know.

What are you waiting for? DM for a free, friendly and informal chat or email [email protected] to see how Stori PR & Copywriting can help you.👂

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Chester
CH4

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