Mother of Pearl Marketing

Mother of Pearl Marketing Hi, I'm Jade, a brand and marketing specialist for women's fashion, lifestyle, beauty and health brands. So then Ta-dah! Jade x

I help biz's with their brand strategy; defining brand tone of voice; copywriting and content production, marketing plans and new biz support. Hi, I’m Jade, an experienced Brand and Marketing consultant specialising in women's lifestyle brands.

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I live in lovely Chislehurst, Kent and I'm a lucky mummy of two - daughter Pearl (inspo for the name!) and son George and our fur baby, Peggy pooch. I'm

a queen of multi-tasking, a fan of fizz and a shoe addict (although, it’s more trainers than heels for me these days!)

​Following a degree in Marketing I’ve clocked up over 18 years of experience and have spent over a decade of my career immersed in leading women’s lifestyle consumer magazine brands including Grazia, heat, Mother & Baby and Bella. I have a demonstrated history working for both small and large businesses, both B2B and B2C. I am highly skilled in brand and marketing strategy; brand tone of voice development; campaign planning; project management; copywriting and content production. I've grown brands, I've launched brand extensions and identified ways for them to diversify. I've crafted radio scripts and campaign copy for all marketing channels (print, social media, email, website).... and I've delivered campaign after campaign to successfully drive brand awareness and sales.

​Since I had my children, I gained a new life perspective and I sought a new way of working that enabled me to raise my children and still be around for the school run and Nativity plays whilst fulfilling my desire to still be me and do what I love. that's when Mother of Pearl Marketing was born. My objective is to make life for business owners easier and help biz's (whatever the size), with your marketing (whatever the budget!) Whether it be to review and define your brand strategy; create your marketing plan; copywriting for your websites, newsletters or blogs or brainstorm new ideas for promoting your biz, I can do it!

​I work on a one-off or rolling basis depending on your businesses marketing needs and your budget. Check out my services to see how I can help you. I have lots of packages available from a Brand Diagnostic to Creative Thinking Power Hour or you can outsource your marketing to me. My new package - Small Biz Kickstart - is designed to help small biz owners get started on their marketing. I give guidance and make it simple, its a great way to get started! Why not check out
my 'Find Your Brand Voice' package, in this package I give you your very own brand voice guidelines which will set all of your marketing comms on fire and have your target audience banging down your door - yep, it will really nail your brand and how you should communicate to your customer.

​I am super organised and extremely passionate. I’m full of ideas and love getting creative… I also love a spreadsheet just as much as I love writing!

​I'd love to hear from you to find out more about your business and how I can help you so please do get in touch.

Client spotlight: The Holiday FixerI have worked with Britt at The Holiday Fixer on two big projects now, my first proje...
30/06/2023

Client spotlight: The Holiday Fixer

I have worked with Britt at The Holiday Fixer on two big projects now, my first project was for a lovely bespoke piece which I really enjoyed working on.

The Holiday Fixer is an independent luxury travel agency powered by a team of home-working agents.

The brief:
Britt came to me for help in creating and maintaining brand consistency across her expanding team of home worker agents.

The strategy and ex*****on:
Britt already had a strong brand identity and brand assets which were a dream to work with. My solution was to create a bespoke marketing and brand guidelines pack which provides each of her team with everything they need to execute their marketing activity, from social channel set up, a content calendar, through to content tips, ideas and bespoke hashtag library.

The result:
These guidelines have been well received across her current team of home workers and have even helped Britt in recruiting new ones.
The bespoke marketing guide that I created ensures that there is consistency in the brand identity and tone of voice across all of her agents. Britt was thrilled with what I produced, as I created something that she wanted for so long but didn't know how to go about achieving it.

Testimonial:
"Jade has been absolutely brilliant, I LOVE what she has done. Jade nailed the brief and created what I have wanted for so long... it's actually made me quite emotional! I love it!"
- Britt-Marie Monks, Director - The Holiday Fixer.

Need help?
If you need help with any marketing projects, do get in touch and let's have a chat to see how I can help you.

It's been a looooong time since I popped up and introduced myself, so here's a much over due and great big HELLO from me...
29/06/2023

It's been a looooong time since I popped up and introduced myself, so here's a much over due and great big HELLO from me 👋🏼

I'm Jade, a Chislehurst local, mum of two (Pearl & George), a freelance marketing consultant and co-organiser of the

I'm an experienced brand and marketing specialist. In my past life before going solo, I was fortunate enough to spend a large part of my marketing career on leading female consumer media brands including Grazia, Closer, Heat, Top Sante and Heat radio (there are many more, but that will show my age!) where I led the brand marketing teams executing numerous partnerships and above the line multi channel marketing campaigns.

But that was back then, and this is now... now I work with a number of clients across many different sectors, from restaurants and fitness, to fashion and lifestyle. Many of my clients are local to Chislehurst, but some aren't. I offer a wide variety of marketing services, for some clients, I offer the full marketing management package on a monthly basis; and for others I work with them for one off projects such as brand strategy, brand tone of voice development or copywriting for their marketing communications or websites. The beauty of it is, its varied, no client or project are ever the same and I get to work with many different businesses whatever their size in a way to suit their budget.

I am full of ideas and can often be found jotting down campaign ideas or copy lines in my phone or on my pad when I'm on the go.

Apart from my family, my fave things in life are dresses, wine and sushi! Preferably combining all three at the same time!

That's enough about me, I'd love for you to tell me more about you and your business 👇🏼

As ever, do get in touch if you would like to find out how I can help you and your business.

...That is the question.⁠And one that I get asked all the time by clients who already have a newsletter or thinking of s...
28/06/2023

...That is the question.⁠
And one that I get asked all the time by clients who already have a newsletter or thinking of starting one.⁠
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Now, newsletters are a great way to communicate with your audience. You pop up in their inbox, say hi, give your latest news and views and generally it's well received, right? But creating relevant and engaging content that's going to have an impact and build a relationship with your customer requires commitment, time and effort.⁠
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Here are my top tips for those of you stuck in a rut with your newsletters or thinking of starting one up:⁠
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📧 Don’t feel that you have to do a weekly newsletter just because everyone else is. Stick to a frequency that’s manageable for you. It’s all about quality over quantity every time. It’s far more important to have relevant, quality content across fewer efforts as forcing out regular content with minimal effort could risk losing engagement and lead to losing customers.⁠
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📧 Balance your content to consist of product/services you wish to promote coupled with added value content for your customer.⁠
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📧 Always, always, always write your content in Word first so that you can easily read it, spell check it and edit it beforehand.⁠
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📧 Make sure that your newsletter design is "on brand" and that your content reflects your brand voice and personality.⁠
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I plan content and write newsletters for a number of my clients. I also write blog features which vary from product content pieces, real life stories or shopping guides and write and plan social media content. If you would like my help with yours, please get in touch.
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Please save or share if you find these tips useful.⁠
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GOT CREATIVE BLOCK?Generate new ideas with me. 💡In my power hour session I will help you to define your content pillars...
14/06/2023

GOT CREATIVE BLOCK?

Generate new ideas with me. 💡

In my power hour session I will help you to define your content pillars and create new unique and on brand content ideas and marketing tactics to promote your business.

These sessions are a great and affordable service if you're in limbo and in need of strategic expert guidance without committing to the full marketing package.

Interested? Get in touch to find out more and to book.

I've been busy behind the scenes preparing for the next fashion swap pop up event. Our next event is taking place on S...
17/05/2023

I've been busy behind the scenes preparing for the next fashion swap pop up event. Our next event is taking place on SUNDAY in collaboration with another lovely venue. This time we are hitting SE3 and hosting the pop up at the . Here we are taking over their break out area with our very own Mandy mannequin who's still feeling coronation vibes and rocking the red, white and blue.

We also have another charity partner on board for this event - the Greenwich and Bexley Community Hospice - this helps us to continue our mission to ensure that all garments continue their life cycle and prevent them from going to waste ♻️🌎️

Through our fashion swap events so far this year we have managed to give 410 items of unworn pre-loved clothing a new home, and have been able to provide with clothing to drive their onward support of women within the community under hardship that are trying to seek employment and turn their lives around.

Swapping is most certainly the new shopping and we have lots more events in the pipeline so watch this space 👀

In the meantime, if you'd like to find out more about Sunday's fashion swap and attend, head to the link in my bio.

As a brand it is so important to find the right words to express your personality and tone of voice whilst appealing to ...
15/05/2023

As a brand it is so important to find the right words to express your personality and tone of voice whilst appealing to your target audience. ⁠
Your brands messaging - whether that be on your website, in an email campaign or on a blog post, for example - needs to be clear with a defined purpose, call to action and nails your USP. ⁠
Your content needs to have the right balance of product information, fact and wit and always reflect your brand essence in order to tell your story to your target market.⁠
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Copywriting is one of the services that I offer to help YOU to find the right words to promote your business effectively.
Whether it be for a one off piece or produce your marketing communications on a monthly basis, here are some of the things that I can write and produce for you:
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✍️ Email newsletter.

✍️ Content for your website.

✍️ Social media posts.

✍️ Blog articles.

✍️ Press release.

✍️ Marketing flyers and brochures.

✍️ Print advertising.
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So if “update website”, or “write a blog feature” is scribbled down on your to-do list somewhere waiting to be ticked off, or if you need help in finding and defining your brand voice, why not get in touch and see how I can help you?⁠
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KICK START YOUR MARKETING WORKSHOPI will be bringing my new workshop to BR7 very soon!In this two hour face to face smal...
21/04/2023

KICK START YOUR MARKETING WORKSHOP

I will be bringing my new workshop to BR7 very soon!

In this two hour face to face small group session I will share my knowledge and guidance to cover the basics of marketing and how to effectively promote your business. The session will arm you with the tools and knowledge that you need to clearly kick start the marketing for your business yourself.

This workshop is perfect for new and small businesses. Many of my clients are small businesses and as a small business myself I understand that often it is hard to see the wood through the trees and know where to start when it comes to marketing your business. Knowing what to say, where to say it and how are often the barriers to executing effective marketing. I will address these barriers in a clear and fun way so that you will walk away with a clear focus on what you need to do and how to do it.

I will be releasing more details very soon, including the date and venue, but in the meantime, if you would like to know more, please use the link below to register your interest and I will be in touch.
https://mailchi.mp/6fac44507fad/mother-of-pearl-marketing-news

Cheers to making (sh)it happen!Wowee! what a year it has been so far.This year I pushed all of those Imposter syndrome n...
20/04/2023

Cheers to making (sh)it happen!

Wowee! what a year it has been so far.

This year I pushed all of those Imposter syndrome niggles to one side and decided to take the bull by the horns and do something that I have always wanted to do. With a shared passion, I joined forces with my lovely client of .fashion and together we launched a new pop up sustainable fashion swap event.

THE FROCK EXCHANGE has been created to support driving a change to protect our environment. By putting reusing and recycling at the forefront, THE FROCK EXCHANGE is on a mission to slow down the waste driven by the current fast-fashion cycles through encouraging change in the way in which we consume fashion with the belief that ‘swapping’ is the new ‘shopping!’.

It's very early days for this new little project of mine and is something that I am doing alongside my marketing consultancy and management business, but it's certainly a case of so far, so good. We are two events in now and the response and support has been amazing. We are building a great community of Frock Exchangers who are all embracing this new way to consume fashion which is both kinder to the planet and to the bank account! We have exciting times ahead as we plan more pop up swap events this year and move into offering corporate pop up swaps. Soooo, wish us luck and watch this space...!

Please do get in touch if you would like to find out more and work with us.
Head over to for the latest news.

There's nothing like a good old testimonial to cheer you up on hump day, and this one has certainly made me smile!For th...
19/04/2023

There's nothing like a good old testimonial to cheer you up on hump day, and this one has certainly made me smile!

For this project I worked with Britt to launch her 'Become a Holiday Fixer' campaign to expand her team of home worker luxury travel agents. This involved creating the marketing plan, identifying the key marketing channels to recruit her ideal team, and also involved producing the copy writing for the website and creating a bespoke discovery pack to recruit new agents.

I loved this project and it was great to work with Britt once again. I'm so glad that she is pleased with the work I delivered and I'm chuffed to bits to hear that it's already having a positive impact on her business with new team members recruited off the back of it - result!

If you are in need of content written and produced or have bespoke projects that you'd like to discuss please get in touch and lets chat.

Social media support neededIt’s been an exciting and busy start to the year with a growing client base and an exciting m...
30/03/2023

Social media support needed

It’s been an exciting and busy start to the year with a growing client base and an exciting move into launching new events and marketing services. I am now in need of another pair of hands and looking for someone to offer social media marketing support across one or two clients.

To start with this will be for 3-5 hours per month and will involve:

- writing post captions
- Designing and editing social post graphics in canva
- Scheduling social posts
- Managing the social content calendar

So if you know your way around scheduling tools, dig an algorithm and thrive of being organised get in touch and let’s chat.

💚 Behind the scenes 💚 When I've not been carrying out my marketing duties, I've been really busy behind the scenes these...
08/03/2023

💚 Behind the scenes 💚

When I've not been carrying out my marketing duties, I've been really busy behind the scenes these past few months getting ready for the launch of my first fashion swap event with my client and partner in crime .fashion

The event is taking place THIS SATURDAY at the and we are soooo excited!

We believe that swapping is the new shopping and are on a mission to encourage change in our fashion consumption habits through hosting a fun event that provides a way to update your wardrobe that's kinder to the planet... and to your purse!

With a bar, music, our collection of pre-loved women's wear (trust me, its a goody with brands including Burberry, Calvin Klein, Reiss, Karen Millen, Diane Von Furstenberg, Zara and Top Shop to name a few) and a mini Repair and Restore masterclass with .rescue and running throughout the evening, not only will you get the opportunity to re-love some pre-loved clothing and update your wardrobe consciously, you will also learn a trick or two on how to give your unworn clothing a new lease of life - winner winner!

So, if you're free 5-9pm this Saturday, why don't you pop along? There are still tickets available and as a special treat, we are offering 20% for today only! Purchase via the link below 👇🏻

https://www.eventbrite.co.uk/e/the-frock-exchange-a-fun-and-sustainable-clothes-swapping-event-in-br7-tickets-513155841937

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THIS ☝🏻Girl power all the way ✌🏻Happy International Women's Day! 👊🏻 ⚡️
08/03/2023

THIS ☝🏻

Girl power all the way ✌🏻

Happy International Women's Day! 👊🏻 ⚡️

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BR75SJ

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

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