I help biz's with their brand strategy; defining brand tone of voice; copywriting and content production, marketing plans and new biz support. Hi, I’m Jade, an experienced Brand and Marketing consultant specialising in women's lifestyle brands.
I live in lovely Chislehurst, Kent and I'm a lucky mummy of two - daughter Pearl (inspo for the name!) and son George and our fur baby, Peggy pooch. I'm a queen of multi-tasking, a fan of fizz and a shoe addict (although, it’s more trainers than heels for me these days!)
Following a degree in Marketing I’ve clocked up over 18 years of experience and have spent over a decade of my career immersed in leading women’s lifestyle consumer magazine brands including Grazia, heat, Mother & Baby and Bella. I have a demonstrated history working for both small and large businesses, both B2B and B2C. I am highly skilled in brand and marketing strategy; brand tone of voice development; campaign planning; project management; copywriting and content production. I've grown brands, I've launched brand extensions and identified ways for them to diversify. I've crafted radio scripts and campaign copy for all marketing channels (print, social media, email, website).... and I've delivered campaign after campaign to successfully drive brand awareness and sales.
Since I had my children, I gained a new life perspective and I sought a new way of working that enabled me to raise my children and still be around for the school run and Nativity plays whilst fulfilling my desire to still be me and do what I love. that's when Mother of Pearl Marketing was born. My objective is to make life for business owners easier and help biz's (whatever the size), with your marketing (whatever the budget!) Whether it be to review and define your brand strategy; create your marketing plan; copywriting for your websites, newsletters or blogs or brainstorm new ideas for promoting your biz, I can do it!
I work on a one-off or rolling basis depending on your businesses marketing needs and your budget. Check out my services to see how I can help you. I have lots of packages available from a Brand Diagnostic to Creative Thinking Power Hour or you can outsource your marketing to me. My new package - Small Biz Kickstart - is designed to help small biz owners get started on their marketing. I give guidance and make it simple, its a great way to get started! Why not check out
my 'Find Your Brand Voice' package, in this package I give you your very own brand voice guidelines which will set all of your marketing comms on fire and have your target audience banging down your door - yep, it will really nail your brand and how you should communicate to your customer.
I am super organised and extremely passionate. I’m full of ideas and love getting creative… I also love a spreadsheet just as much as I love writing!
I'd love to hear from you to find out more about your business and how I can help you so please do get in touch.
