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Finetune SEO

Finetune SEO specialising in helping companies to improve their Google rankings, leads and sales.

19/05/2023

There are 101 things you can do to try to improve your SEO...

but there are only a few key "SEO Pillars" worth focusing on.

And even more important to prioritise certain tasks based on what's going to have the biggest impact on ROI.

Take for example one of our Shopify e-commerce clients...

We've focused primarily on a few critical tasks, keeping within the client's monthly budget..

👉 Researching and picking the right keywords to match the intent of the potential customer

👉 Optimising key On-page SEO elements such as SEO titles, meta descriptions, Headline tags

👉 Prioritising optimising product and category pages based on products with the highest average order value.

The results...

149 new keywords now ranked in the Top 3 Positions on Google 📈

244 new keywords now ranked in the Top 10 Positions on Google📊

190% increase in online sales revenue from SEO compared to the previous year 💸

12/02/2023

8 Things to ensure you grow your SEO Traffic in 2023...

1. Optimize page Meta titles and Descriptions
2. Build backlinks to your website every month
3. Post one new quality-optimised blog post per week
4. Make sure your webpage are indexable
5. Include internal and external links
6. Upgrade user experience and design of your blog
7. Try to include videos on your webpages
8. Include custom imagery in your blog

Cover those 8 areas...

and you'll be ahead of most of your competition!

10/02/2023

All the news yesterday was how Google's share price plummeted due to a wrong answer, their new AI technology gave...

while unveiling it in an event in Paris two days ago.

Not a great look! 🙈

However, looking past that they did have some interesting updates on how Search will evolve in a new AI world...

👉 Google is moving beyond traditional search methods and incorporating AI to improve the user experience, such as the use of Google Lens for visual search.

👉 Google Lens is now used over 10 billion times a month and will soon be updated to provide information on images and videos.

👉 Google is adding 33 new languages to Google Translate and improving language translation with the Zero Shot Machine Translation technology.

👉 Google unveiled the conversational AI model laMDA in 2021 and is testing it through a service called Bard, which aims to interact and explore complex topics. This looks like it will be a direct competitor to ChatGPT!

👉 AI technology will be used to transform Google Maps into a multi-dimensional map of the real world, with features such as immersive view and indoor live view.

👉 The aim is to allow customers to see a 360 degree view of a product, view an AI view of a place before visiting it, and get guided in indoor locations such as shopping centers and museums.

👉 Google's AI technology will allow you to take a still image and make a 360 degree spin of that image. This is going to be amazing for many e-com stores so customers can see how the product really looks from different angles.

09/02/2023

8 things I've learnt running Client SEO campaigns in the last 7 years...

👉 Producing Quality Optimised Content still "moves the needle" the MOST!

👉 Don't neglect your Link Building.

SEO Content, On-page and Technical SEO alone doesn't always get you the desire rankings and organic traffic you're after.

👉 If you see a sudden drop in Google rankings don't panic! Evaluate the site/webpages with a critical head and develop an action plan to resolve this.

👉 Always be transparent and honest with your clients, on how long it will take to see tangible results within their budget.

👉 Make sure you're in direct contact with your client's marketing team and/or outside agencies (Web, PR, Social). Running your campaign in isolation never generates the best results.

👉 Provide regular User Experience and Web Conversion recommendations to your client.

As an SEO you might not be responsible for executing design/layout changes. Yet, user experience is critical to getting the best SEO results and the client seeing an ROI.

👉 Provide regular updates to your client's via email/slack about progress and improvements. You never want the client thinking "I'm not sure what I'm paying them for?" or "I don't know what they're doing?"

👉 If your client plans on upgrading their existing website, always make sure you're involved in that process!

Web developers aren't SEO.

They often don't even consider the SEO, when doing a site migration.

Which can be very costly i.e big loss in rankings and organic traffic!

28/07/2022

⭐️ Client Success Story ⭐️

We all know SEO takes time to see results,

but those clients who are patient and allow us to execute the right plan,

really reap the REWARDS long term!

Take our client Novellus Bridging for example:

In the last 16 months...

💎 Got their website ranking 1st on Google organically in Ireland for "Bridging Finance", 'Bridging Loans", "Bridging Loan Dublin".

💎 Increased average daily organic clicks by 1671%

💎 Helped them grow and expand their business in Ireland as they now receive far more inbound enquiries from the website, making it one of their key lead gen tactics!

💎 Hit over 1 Million in Organic Search Impressions!

Simply put, we continue to consistently get them results and outrank their key competitors.

So whoever thinks SEO Is Dead...here's the proof it definitely isn't! 💯

26/05/2021

You know what is still one of the biggest opportunities when it comes to growing your SEO traffic...

Creating content for non-English speaking languages!

There are so many smaller foreign markets where it's so much quicker to rank your web pages on the first of Google compared to native English speaking countries due to less competition.

If your company is operating in foreign markets and you don't have SEO content dedicated to that market/language...

then you're missing out on a BIG opportunity!

21/10/2020

Are you a freelance writer who has experience writing about SEO and digital marketing?!

We're looking to bring a writer onto the team that can help us write new SEO blogs & guides (and update existing ones) for our agency website.

Must be available for on-going monthly work.

Please message us on Facebook if interested and provide 2-3 examples of your work.

Address

T Bromley, 15-17 London Road
Chislehurst
BR11DE

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

http://www.finetunedigital.com/

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