17/09/2026
I know it feels cringe! I feel it too!
And Iām not suggesting you suddenly go to the park and do a TikTok dance in your own!
But Iāve realised thereās something Iāve been saying to my daughter for years when she feels self conscious, that is also relevant to small business owners and female founders like yourself, when youāre making content to market your business on Instagram:
People are too busy thinking about themselves to be thinking about you.
Unless youāre already famous, itās very unlikely people will stop and watch! Itās more likely theyāll walk past without even noticing!
I filmed this B Roll footage in a street in France while on holiday. My family were sat on a bench just out of shot eating ice creams. I put my bag on the floor, leaned my phone against it, and walked to that beautiful French door.
Could there have been another family eating ice creams and thinking: why is that woman walking backwards and forwards past that doorā¦ yes! There was! Well actually I donāt know what they were thinking. They were probably thinking: what a great holiday this gelato is delicious! Who knows?! š¤·š¼āāļø
Did I feel a bit embarrassed? Yes.
Do I want to go get a regular 9-5 and work in an office? No!
Will I keep filming B roll and teaching you how to film b roll so your small business can be discovered on Instagram and you can find your customers and clients? YES!!
Remember: theyāre thinking about themselves, not you if they walk past. And if it feels cringe, itās only for a moment. And it will feel much better, when your content reaches the right people, who turn into customers.
You got this. I got you.
Suze š«¶š½
