13/05/2026
Video is king on Instagram! Actually I think we should say Queen as queens are better than kings, but that’s a different post! 😝
There’s no doubt that video rules. It grabs people’s attention and stops the scroll. But some posts need the scroll stop of a Reel, but the swipeable pace of a carousel.
That’s where video carousels come into play. Historically, my carousels have never had the Reach of my Reels. And we need Reach content to put fresh eyeballs on our small businesses. That’s why us small biz owners are on insta after all! So I’m going to trial video carousels and see if that can match my Reels Reach. Because there’s no marketing silver bullet on Instagram for small biz owners. It’s about trial and error. Which is why of course Meta actually uses the word trial in Trial Reels! Test it and see!
So. My pro tips for creating these in Canva. 1. Add a transparent layer to help the words pop on screen. More visible = more readable = more likely to keep reading…
And 2. Download each page as individual files so you can post them on insta like a regular carousel.
Will you give Video Carousels a go?
Follow me and I’ll let you know how the trial goes for testing and improving Reach….
Suze 🫶🏽
