Growth Mindset For Marketing

05/06/2022

https://www.marketingweek.com/tag/ritson-on-50-years-of-effies/

Analysis Uncategorized Watch: Ritson’s nine marketing effectiveness lessons Marketing Week Reporters Ritson reveals his insights into what makes “perfectly effective” campaigns and why marketers must go big if they want to see the best results. 5 Aug 2019 4:58 pm

18/05/2022

https://the-media-leader.com/attention-revolution-the-reinvention-of-invention/

Measuring viewability and passing it off as ad effectiveness is like saying product distribution is enough, without having sold any units off the shelf

22/05/2021

How good is this ....Ad of 2021 already ?

In anticipation of pubs and bars reopening indoors in England in less than a week’s time, GUINNESS is launching a new campaign featuring the classic song ‘Al...

23/04/2021

https://www.marketingweek.com/ritson-ultimate-marketing-bs-top-10/

After creating the All-Time Marketing BS Index last year when Mondelez decided to scrap marketing in favour of 'humaning', Ritson has realised there were a few things missing from the top 10...

21/01/2021

Brand strategy is not complicated, it's just the systematic application of the basics all marketers are taught. Here's a simple way to be sure you're taking the right steps - in the right order.

17/11/2020

How about adding Gary V ...or Love Marks / Brand Love ....or SWOTs ....or Jim Stengel .....etc etc..... surprised none of those made the Top 10 !!

Mondelēz's promise to "stop marketing and start humaning" is a new entry into the all-time marketing bu****it top 10, an exclusive list only the most delusional, out-of-touch and supremely earnest can hope to make.

12/10/2020

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22/09/2020

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19/09/2020

Good Job Pilgrims Choice - New Distinctive Packaging ..good for the environment and good for mental availability.

Ornua Foods UK has announced the launch of the Megablock, a new packaging solution that will deliver a saving of over 40% of plastic per pack of Pilgrims Choice cheese, with a projected reduction of 83 tonnes of plastic annually.

24/08/2020

Jenni Romaniuk discussing Distinctive Assets

The go-to podcast for anyone trying to make sense of the world of Marketing, Advertising and beyond. In an industry that is a minefield of utter bo****ks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception...

24/08/2020

"The pace of change has never been this fast, yet it will never be this slow again," Justin Trudeau famously said in his 2018 speech at Davos. Of course that was two years before COVID-19 changed and