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Should creatives be afraid of AI?πŸ€–I remember years ago trying out AI text generation and thinking, β€˜Yep that’s no threat...
21/02/2024

Should creatives be afraid of AI?πŸ€–

I remember years ago trying out AI text generation and thinking, β€˜Yep that’s no threat’. But recently I’ve been finding myself using AI as a tool, more and more.

I asked Google’s Gemini what it thought about whether or not it would become a threat to creatives. It had much to say, much of which is a chore to read.

Basically, it stated:

𝐴𝐼 π‘™π‘Žπ‘π‘˜π‘  β„Žπ‘’π‘šπ‘Žπ‘› π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘–π‘’π‘ : π‘‡β„Žπ‘’ 𝑒𝑠𝑠𝑒𝑛𝑐𝑒 π‘œπ‘“ π‘π‘Ÿπ‘’π‘Žπ‘‘π‘–π‘£π‘–π‘‘π‘¦, π‘™π‘–π‘˜π‘’ π‘’π‘šπ‘œπ‘‘π‘–π‘œπ‘›π‘Žπ‘™ π‘’π‘›π‘‘π‘’π‘Ÿπ‘ π‘‘π‘Žπ‘›π‘‘π‘–π‘›π‘”, π‘π‘’π‘™π‘‘π‘’π‘Ÿπ‘Žπ‘™ π‘–π‘šπ‘šπ‘’π‘Ÿπ‘ π‘–π‘œπ‘›, π‘Žπ‘›π‘‘ π‘π‘’π‘Ÿπ‘ π‘œπ‘›π‘Žπ‘™ 𝑒π‘₯π‘π‘’π‘Ÿπ‘–π‘’π‘›π‘π‘’π‘  𝑖𝑠 𝑑𝑖𝑓𝑓𝑖𝑐𝑒𝑙𝑑 π‘“π‘œπ‘Ÿ 𝐴𝐼 π‘‘π‘œ π‘Ÿπ‘’π‘π‘™π‘–π‘π‘Žπ‘‘π‘’. π‘‡β„Žπ‘’π‘ π‘’ β„Žπ‘’π‘šπ‘Žπ‘› π‘žπ‘’π‘Žπ‘™π‘–π‘‘π‘–π‘’π‘  𝑔𝑖𝑣𝑒 π‘¦π‘œπ‘’π‘Ÿ π‘€π‘œπ‘Ÿπ‘˜ π‘Ž π‘’π‘›π‘–π‘žπ‘’π‘’ 𝑒𝑑𝑔𝑒 π‘‘β„Žπ‘Žπ‘‘ π‘šπ‘Žπ‘β„Žπ‘–π‘›π‘’π‘  π‘π‘Žπ‘›'𝑑 π‘‘π‘œπ‘’π‘β„Ž.

𝐴𝐼 π‘Žπ‘  π‘Ž π‘‘π‘œπ‘œπ‘™, π‘›π‘œπ‘‘ π‘Ž π‘π‘œπ‘šπ‘π‘’π‘‘π‘–π‘‘π‘œπ‘Ÿ: πΌπ‘›π‘ π‘‘π‘’π‘Žπ‘‘ π‘œπ‘“ π‘Ž π‘Ÿπ‘’π‘π‘™π‘Žπ‘π‘’π‘šπ‘’π‘›π‘‘, 𝐴𝐼 π‘π‘Žπ‘› 𝑏𝑒 π‘Ž π‘π‘œπ‘€π‘’π‘Ÿπ‘“π‘’π‘™ π‘‘π‘œπ‘œπ‘™ 𝑖𝑛 π‘¦π‘œπ‘’π‘Ÿ π‘π‘Ÿπ‘’π‘Žπ‘‘π‘–π‘£π‘’ π‘Žπ‘Ÿπ‘ π‘’π‘›π‘Žπ‘™. 𝐼𝑑 π‘π‘Žπ‘› π‘Žπ‘’π‘‘π‘œπ‘šπ‘Žπ‘‘π‘’ π‘Ÿπ‘’π‘π‘’π‘‘π‘–π‘‘π‘–π‘£π‘’ π‘‘π‘Žπ‘ π‘˜π‘ , π‘Žπ‘›π‘Žπ‘™π‘¦π‘§π‘’* π‘‘π‘Žπ‘‘π‘Ž π‘“π‘œπ‘Ÿ π‘–π‘›π‘ π‘–π‘”β„Žπ‘‘π‘ , π‘Žπ‘›π‘‘ 𝑒𝑣𝑒𝑛 π‘”π‘’π‘›π‘’π‘Ÿπ‘Žπ‘‘π‘’ π‘–π‘‘π‘’π‘Žπ‘  π‘‘π‘œ π‘ π‘π‘Žπ‘Ÿπ‘˜ π‘¦π‘œπ‘’π‘Ÿ π‘œπ‘€π‘›.

During my downtime, I enjoy watching YouTube videos involving people going on misadventures in the wilderness sometimes with drastic consequences. Don't judge me. I like the narrator of one of these channels. It feels soothing to listen to. Imagine my surprise when I realised it was AI-generated.

I became a little fascinated by AI, spending some time creating images of my cats riding on rockets, and motorbikes whilst wearing risquΓ© and inappropriate outfits before thinking actually, this is a bit cool.

There are vast limitations in AI. From the block of text above you may notice that it’s incredibly boring to read, however, it is well-researched.

Research is the most time-consuming activity when it comes to writing. The writing itself can be over in a few hours, but you do have to know what you are talking about and the research for that, may take days.

I’ve also found AI useful for brainstorming, and to come up with words that are at the tip of your tongue. It helps me become more productive and I’m a bit excited by it. I’ve also found it aids with writer’s block.

I’ve played around with AI-generated logos, and in honesty, they outperform every mediocre branding agency.

If you want a logo which is outstanding and unique, you have to work with a human, but if your budget only wants β€˜make me look professional, that’ll do’ it could be the answer.

AI can never replicate the creativity in a human, as Gemini states above. However, used as a tool it can unlock a deeper level of creativity that allows creatives to become even more productive.

* I'm fighting the urge to change the Americanised spellings.

25/01/2024

See the full curriculum and everything I learned in the Content Marketing Certification from HubSpot Academy

Happy New Year πŸ₯‚I haven't posted on here for some time. I have been busy beavering away, but on written (documentation) ...
03/01/2024

Happy New Year πŸ₯‚

I haven't posted on here for some time. I have been busy beavering away, but on written (documentation) projects which I can't really share.

Today, however, I'm working on my favourite, Photoshop πŸ’™

Throughout my working life, Photoshop is something I've had to get familiar with. Creating written content is nothing without an image to publicise it.

Some tasks can make you feel like time is moving slowly, but when I'm lost in design work, I find the hours fly by. ⏰

Years and years ago, whilst at University we were taught the basics of Adobe Creative Suite. It ignited something in me. Using my student discount, I bought the software to use on my own computer. It wasn't until I used it for my own publications and content, that I began to really understand it's capabilities. I then went on to work in print and then online media. It's been invaluable.

Aldi sass πŸ’πŸΌβ€β™€οΈ
12/09/2021

Aldi sass πŸ’πŸΌβ€β™€οΈ

πŸ‘
23/02/2021

πŸ‘

Brilliant. If anyone wants my cat to invade their Zoom meeting...look no further.
04/02/2021

Brilliant. If anyone wants my cat to invade their Zoom meeting...look no further.

Dot McCarthy says making Β£50,000 from goats butting in on calls gave her the "shock of my life".

26/07/2020

Yet, despite all the proven benefits of rest, intentionally setting aside regular time for rest is a practice that has become undervalued and underappreciated in today's culture. We have become overworked, overstressed, and exhausted.

17/01/2020
Musings...
03/10/2019

Musings...

WILL FACEBOOK BE AROUND FOREVER?

I know there's irony on me writing this on here 🀣 Facebook is such a great advertising medium. It's easy to focus all your advertising efforts on it but is that wise?

It's no secret the number of personal posts on there has dropped significantly. People no longer want to announce their every day lives on there, preferring just to keep it limited to the milestones in their lives. At the same time, Facebook has become synonymous with mistrust, data breaches and fake news. People don't often have anything positive to say about it. How many times have you heard: 'urgh on Facebook? πŸ™„πŸ™„πŸ™„'

We're just awaiting a better platform to be invented, where we will sometimes reminisce about it along with the likes Myspace.

Buffer has announced that over the for 2017/2018 page engagement dropped by over 50%. On top of that pages are posting 23% more content.

Advertising media is evolving. It's so much easier to sell to someone when they don't feel like they're being sold to.

But also should we need to sell? If our products are that great, do their job, have positive reviews and solve a problem then we certainly shouldn't have to 'bully' people into buying them. Social media advertising works best when we add to the lives of customers, gently remind them of our existence whilst creating a positive association with our brand.

The era of the influencer is in full swing but paid endorsements aren't popular with audiences either. There have been many Instagram stars (like Mrs Hinch) falling foul of the guidelines by not being open about being paid product endorsements. It's seen as a sell-out. Duping people to buy items when they haven't actually paid money for the product themselves.

In the past two years, Facebook lost 15 million users (mostly millennials).

But it's not all doom and gloom for Zuckerberg as he also owns Instagram.

To appeal to such an audience however, requires more than advertisements. You really need to think of the needs and interests of your audience. It's really not the same as sticking an ad in the local paper anymore.

Done well, however, digital marketing can breathe life into your business.

* The bear has nothing to do with the post. But he does look to be contemplating something which may or may not be the future of Facebook. πŸ€·πŸΌβ€β™€οΈ

02/10/2019

Have you ever thought about using Digital Six Sheets to advertise your business? This is one, designed by me currently showcasing a local brand in The Lanes Shopping Centre in Carlisle. It's such a cost-effective and engaging way to reach potential customers.

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