16/06/2026
I often discuss cost per wear with my clients in their colour, style and full image consultations. So what does this mean?
We’ve all bought that "bargain" sweater that sits in the wardrobe with the tags on because it makes us look washed out. In finance, they call this a sunk cost. In fashion, it’s the Bad Colour Tax.
The true value of a garment is measured by Cost Per Wear (CPW).
A £200 coat you wear every day costs pennies over time. A £15 "final sale" shirt that drains the life from your face costs infinite pounds because you'll never wear it.
Colour Analysis is more than a makeover; it’s a financial filter. When you know your palette, you stop "guessing" when you’re shopping. You eliminate impulse buys that don't love you back and ensure every penny spent contributes to a high-use, high-ROI (return on investment) wardrobe.
The Bottom Line: Think like an accountant. Stop wasting money on "cheap" mistakes. Invest in your palette once, and never pay the Bad Colour Tax again.
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