11/05/2026
We’re looking forward to our next Northern Lights Business Networking meeting this Friday morning – and you’re invited!
Friday 15th May, 9.30–11.30am
Woodside Golf Club, Cranage
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If you’re a first-time visitor it's free to attend – simply drop us a message and we’ll sort everything out for you.
For those who have visited before you can book on via our Eventbrite page.
We’d love to welcome you along.
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Our speaker for this meeting is Len Foster from The Referral Edge
The Awkward Ask
AI is rapidly reshaping how businesses operate, making it faster and easier than ever to produce content, automate processes and scale activity. But as more becomes automated, one thing is becoming increasingly valuable - the ability to build genuine, trust-based relationships.
Author, coach and business consultant, Len Foster, explores how service-based businesses can use this shift to their advantage, strengthening relationships, creating loyal advocates, and generating growth through strategic referrals.
Grounded in decades of real-world experience and informed by the themes developed in his latest book, The Strategic Referral System, Len’s presentation explores:
• Why trust, connection, and client experience influence whether people choose to stay, recommend and advocate
• How referrals can be intentionally designed into the client journey
• The role of language, timing, and positioning in creating natural, high-quality referral opportunities
• The ‘Hero Triangle’ framework - understanding your role in the referral process, and why positioning your client as the hero leads to stronger, longer-lasting relationships
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And of course, there’ll be plenty of time for relaxed, friendly networking with other local business owners.
If you’d like to join us, send us a message for more information or book via the links on our page.
Come along, make new connections, and start your Friday with great conversation and fresh opportunities.