WSI Waverley Digital Marketing

WSI Waverley Digital Marketing Trying to market yourself online is not easy - use a professional Digital Marketing Agency to do it How can we help your business?

Are you looking for a digital marketing agency you can trust? WSI is an international franchise of consultants around the world that aim to increase business for their clients by using proven Digital Marketing Strategies. At WSI Waverley, we specialise in SEO, Google Ads, Social Media Marketing and Marketing Automation. If you need to generate leads, increase your credibility or communicate with an audience, we can help you. Our team at WSI Waverley Digital is assisted by our production office in South Africa which has over 13 years of experience and is a badged Google Partner. We aim to give senior agency quality of work without having to pay the normally higher fees.

“Is my website actually showing up in AI overviews?”Google has finally made that question a little easier to answer.The ...
18/09/2026

“Is my website actually showing up in AI overviews?”

Google has finally made that question a little easier to answer.

The world's #1 search engine has launched a new Generative AI Performance Report, available globally in Search Console.

You get visibility into impressions from AI Overviews and AI Mode, including which pages are appearing and where those impressions are coming from.

There is a rather important catch, though...

You get impression data, but not clicks or the actual queries behind those appearances.

This isn't the magical “here's exactly how AI sees your website” button we've all been waiting for. 😂
Still, it's a significant step forward.

Read the full story: https://searchengineland.com/google-search-console-ai-performance-reports-and-search-generative-ai-control-rolling-out-globally-486269

15/09/2026

One year of Sips! 🎉

In the last 12 months, we’ve learned a few things.

She likes structure. A LOT of structure. 😂
She knows her way around Meta and TikTok, which has been an absolute godsend considering the rest of us regularly look at those platforms like someone’s handed us the controls to a nuclear reactor.
And underneath the very organised, very sensible exterior lurks a serious Real Housewives fan. Who knew?

More importantly, Sips has become such a valued part of our team. She’s brought real expertise to our paid media work, taught the rest of us plenty along the way, and made a genuine difference to the work we do for our clients.

We’re very, very glad you chose to spend your meetings-that-could-have-been-emails with us, Sips.

Happy first workiversary! Here’s to year two — more great work, more perfectly structured processes and, presumably, considerably more Housewives drama. 🥂😂

Every few months, marketing gets a new "must-have."Right now, it's llms.txt.The theory is simple: create a special file ...
22/08/2026

Every few months, marketing gets a new "must-have."
Right now, it's llms.txt.

The theory is simple: create a special file to help AI understand your website.

But based on data shared by Alli AI, major AI platforms like ChatGPT, Claude, Perplexity, and Google don't appear to be requesting these files in any meaningful way... at least not yet.

Does that mean you shouldn't have one?
Not necessarily.

But it does mean you probably shouldn't stop everything to add one. Sure, add your llms.txt but please don't expect it to move the needle. It does take a little more effort than that.

Here's one for the website owners.If your website uses Cloudflare, it's worth checking your settings before 15 September...
18/08/2026

Here's one for the website owners.

If your website uses Cloudflare, it's worth checking your settings before 15 September.

Cloudflare is changing how AI crawlers are handled, and depending on your configuration, you could unintentionally stop Google, ChatGPT, Claude, and other AI tools from accessing your website.

That doesn't just affect AI.
It could affect how your business is discovered in search.

The good news? It's usually a simple settings check.

If you're using Cloudflare, take a few minutes to review your bot management settings and make sure legitimate search and AI crawlers are still allowed.

The last thing you want is to spend time creating great content... only to stop the very platforms you're trying to be found on from reading it.

15/08/2026

Seven years.

That's roughly 2,500 days of managing campaigns, optimising bids, hunting down wasted spend, making sense of ridiculous data and explaining to the rest of us why "just boost it" is not a strategy.

And somehow, Toni is still here. 😂

Happy 7-year work anniversary to our Director of Operations, PPC guru, spreadsheet whisperer and all-round legend, Toni!

From keeping the South African office running to making sure our clients' ad budgets are working as hard as they should, you've become a pretty important part of the WSI machine.

Seven years is a serious achievement. We're very lucky to have you. 💙

"Meta ads don't work anymore."We hear it all the time but the reality is a little different.Recently, we launched a B2C ...
24/07/2026

"Meta ads don't work anymore."

We hear it all the time but the reality is a little different.

Recently, we launched a B2C Meta campaign for a client. Instead of hoping for the best, we built the campaign around what we already knew worked. The messaging had been proven. The creative was carefully planned. Every element had a clear purpose.

The result?
The campaign hit its lead target in just four days.

Meta has become less forgiving over the past year. You can't throw together an ad, boost a post, and expect the leads to roll in.

But with the right audience, compelling creative, strong copy, and a strategy built on real data, it's still an incredibly effective platform.

Everyone's looking for the shortcut...The AI tool that writes everything.The software that guarantees page-one rankings....
22/07/2026

Everyone's looking for the shortcut...

The AI tool that writes everything.
The software that guarantees page-one rankings.
The "secret" that gets you into every Google Overview.

Here's the bad news: there isn't one.

If you want your business to consistently show up when the right people are searching, you need to build trust, authority, and relevance over time.

That means creating useful content. Keeping your website healthy. Earning genuine reviews. Demonstrating expertise. Staying consistent.

None of it is glamorous.
All of it works.

Marketing moves fast.It's even better when you occasionally stop, grab a coffee, and swap ideas with people who are just...
20/07/2026

Marketing moves fast.

It's even better when you occasionally stop, grab a coffee, and swap ideas with people who are just as obsessed with it as you are.

Mel recently caught up with Zoey from Soto Digital for exactly that.

Good conversation, fresh thinking, and a reminder that the best ideas rarely happen in isolation.

Thanks for the catch-up, Zoey. Same time again?

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Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 1pm

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