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Balloon Marketing is officially a finalist for Best Small Business at the UK Small Business Awards 2026!And this one fee...
02/10/2026

Balloon Marketing is officially a finalist for Best Small Business at the UK Small Business Awards 2026!
And this one feels particularly special.
Last year, I entered these awards as a relatively new business, and somehow came away with recognition in both Best Start-Up and Female Entrepreneur of the Year.
Fast forward a year and so much has changed.
The business has grown.
Our client base has grown.
The projects we're working on have grown.

What started as me taking a huge leap and setting up on my own has become a business I'm incredibly proud of – working with some brilliant companies and organisations and genuinely becoming part of our clients' growth.

So to go from being recognised as a start-up last year to being a finalist for Best Small Business this year feels like a big milestone. ❤️
There are lots of moments in business where you're so busy looking at what's next that you forget to look back at how far you've come.

Proud Mum Alert! I make absolutely no apologies for this one 😂My eldest son, Bradley has finished 3rd overall in the Nat...
30/09/2026

Proud Mum Alert!
I make absolutely no apologies for this one 😂

My eldest son, Bradley has finished 3rd overall in the National Kart Cup (NKC) – in his very first full season!

And I am ridiculously proud of him.

What a year it's been. There have been some brilliant races, some really tough weekends, crashes, kart repairs, awful weather, long journeys, very early mornings and plenty of moments where things just haven't gone his way.
But he's kept going.

He's learned so much, got quicker and quicker, and grown massively in confidence throughout the season.

And all that hard work has paid off. 3rd in the championship!

Watching your child do something they absolutely love is one of the best things in the world.

Watching them work hard at it, deal with the disappointments, pick themselves back up and then achieve something like this makes it even more special. ❤️

A massive thank you to everyone who has supported Bradley this year – sponsors, supporters, everyone at the track and all the people who've followed his racing and cheered him on.
It really does mean a lot.
But for now...
Well done Bradley, we couldn't be prouder of you. ❤️🏁

We’re finalists!We’re absolutely delighted to share that Balloon Marketing has been named a finalist for Startup Busines...
28/09/2026

We’re finalists!
We’re absolutely delighted to share that Balloon Marketing has been named a finalist for Startup Business of the Year at the 2026 South Cheshire Chamber Business Awards!
What started as an idea to do marketing a little differently has grown into a business we’re incredibly proud of - working alongside some brilliant clients, delivering exciting projects and continuing to grow.
To receive this recognition from the South Cheshire business community makes it even more special.
A huge thank you to every client, connection, supplier, friend and supporter who has been part of the Balloon Marketing journey so far. We genuinely wouldn’t be here without you.
Now we just need to find something to wear for awards night… 😅
Wish us luck!

I’m not crying… you’re crying. 🥹This landed in my messages this morning and, well… that was me done. What makes it even ...
18/09/2026

I’m not crying… you’re crying. 🥹

This landed in my messages this morning and, well… that was me done.
What makes it even more special is that this isn’t just a client I’ve recently met. I’ve known her for over 20 years.

As happens in life, we lost touch. Careers changed, families happened, life got busy and the years somehow disappeared.

Then, all these years later, she got back in touch and asked me to help her bring her new business to life. And I don’t think she’ll ever quite know how much that meant to me.

We’ve been working on her brand, messaging and new website, and one of the things I cared about most was making sure it genuinely felt like her.

Warm.
Kind.
Credible.
Compassionate.

Something that would make the people she wants to help feel safe and understood, rather than feeling like they were being sold to.

So when I read: “It has a tone that feels gentle without pressure.”
I knew we’d got it right.

And yes, I might have had a little moment. 🥹
I love what I do. I really do. But life can be hard sometimes. Running a business, juggling work and family, supporting everyone else and trying to keep all the plates spinning can be a lot.

And every now and then, something lands at exactly the moment you need it.
This was one of those moments.

There’s something incredibly special about reconnecting with someone from your past and then having them trust the person - and the business owner - you’ve become.

Definitely not emotional before 9am😂❤️

07/09/2026

We’re bringing a little extra fun (and chaos) to Crewe Expo!

Come and find the Balloon Marketing stand, grab a dart and try your luck at our balloon wall.

And one lucky person will be taking home a magnum of Whispering Angel!

Come and say hello, have a go and see if you can pop the winning balloon.
Who’s feeling lucky?

Don't forget to get your free ticket: https://www.eventbrite.co.uk/e/crewe-business-exhibition-2026-tickets-1993669772959
Cheshire Business Exhibitions

I’ve had the same conversation with several clients recently: “Do you know who owns your domain name?”And the answer is ...
02/09/2026

I’ve had the same conversation with several clients recently: “Do you know who owns your domain name?”

And the answer is often: “I’m not sure.”

They have a website.
They have company email addresses.
They’ve invested years into building their brand online.

But they don’t know where their domain is registered, who has access to it, or whether it’s even held in an account the business controls.

And this isn’t about blaming business owners.

In most cases, they’ve trusted a developer, agency or IT provider to sort everything for them.

The problem is when convenience turns into dependency.

Your domain might only cost a few pounds a year to renew, but it can sit at the heart of your:

→ Website
→ Email
→ Google services
→ Marketing campaigns
→ CRM
→ Ecommerce
→ Analytics
→ Search visibility

We wouldn’t buy a piece of machinery for the business and have no idea who owned it, where it was or how to access it.

So why do we treat our digital assets differently?

I’ve written a new blog about why businesses need to start treating domains, websites and digital platforms as genuine business assets, and the simple checks I think every business should be making.

One question worth asking today:
If the person who built your website disappeared tomorrow, could you still access and control your domain, website and email?

If the answer is “I’m not sure”, it’s worth finding out.

🔗 Read the full blog here: https://balloonmarketing.co.uk/the-strategy-lab/

What makes you different?It sounds like a simple question, but it's one of the hardest questions I ask clients.The answe...
28/08/2026

What makes you different?

It sounds like a simple question, but it's one of the hardest questions I ask clients.

The answers usually start with...
"We offer great customer service."
"We've been established for 20 years."
"We're passionate about what we do."

The problem? Your competitors are probably saying exactly the same thing.
A strong USP isn't about trying to be completely unique, it's about being crystal clear on why your ideal customer should choose you over someone else.

If your marketing isn't generating the right enquiries, don't start by creating more content. Start by asking yourself:
Could my competitors say exactly the same thing about their business?

If the answer is yes, it's probably time to revisit your positioning.

Read the full article in The Strategy Lab: https://balloonmarketing.co.uk/what-makes-you-different-a-practical-guide-to-defining-your-usp/

NO!!!Marketing myth: "We just need to post more."Please STOP!If your message isn't landing, posting twice as often won'...
17/08/2026

NO!!!

Marketing myth: "We just need to post more."
Please STOP!

If your message isn't landing, posting twice as often won't fix it.

More content amplifies your message - it doesn't improve it.

Before you create another post, ask yourself:
Would my ideal customer actually stop to read this?

Good marketing isn't about saying more, it's about saying something worth remembering.

Strategy days are our favourite days. No social scheduling. No Canva. No SEO.No email campaigns. Just understanding a bu...
14/08/2026

Strategy days are our favourite days.

No social scheduling.
No Canva.
No SEO.
No email campaigns.
Just understanding a business.

Those days often shape the next 12 months.

"We don't need more marketing. We need a plan."That was the challenge.YMCA Cheshire had ambitious goals, a hardworking t...
12/08/2026

"We don't need more marketing. We need a plan."

That was the challenge.
YMCA Cheshire had ambitious goals, a hardworking team and lots of marketing activity.

What was missing was a clear strategy to connect it all together.
So before creating more campaigns, we stepped back.

We developed an annual marketing strategy, introduced quarterly 90-day planning and aligned every activity to the organisation's wider objectives.

The results after the first 90 days?
40.75% social media growth (against a 5% target)
13.11% engagement rate
150% of PR target achieved
100% of planned campaigns delivered

For me, though, the biggest success wasn't the numbers.

It was giving the team clarity, focus and a roadmap that turned marketing into a strategic function rather than a list of disconnected activities.

That's the power of having a strategy.

Read the full case study on our website
https://balloonmarketing.co.uk/case-study/helping-a-charity-turn-marketing-strategy-into-consistent-results/

Does your marketing have a clear roadmap, or is it simply keeping busy?

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