16/01/2025
A lot of our SEO work is a long, hard slog. But sometimes we get one of those “magic wand” moments where a little effort delivers a lot of reward.✨
One such example of this came at the end of last year. We spotted an article in the press about Zoe Ball receiving treatment for a painful jaw condition called TMJ.
One of our clients, Melior Clinics, offers a treatment for this, so we quickly wrote an article about TMJ, referencing Zoe Ball’s struggles with it.
OK, this was a bit of bandwagon-jumping, but we were careful not to mislead the reader or suggest any association between Zoe Ball and our client.
The article was an immediate success, reaching the top of Google for searches such as “Zoe Ball TMJ treatment”.
As a result, ➡350⬅ new people had visited our client’s website within two weeks – increasing their brand awareness with potential clients who otherwise wouldn’t have heard of them. And they received new enquiries directly as a result of the article.
Find out more about how and why this strategy worked: https://bit.ly/40xvu67
How we gave a client a ‘quick win’ with a timely blog article about Zoe Ball’s treatment for TMJ.