24/07/2026
Claire met Laurie in her first job over 25 years ago when they both worked on Country Music International magazine and they have been friends ever since. Claire was delighted when Laurie asked her to design a logo for her new venture, Brims & Trims – a brand-new hat bar experience where you can customise your own cowboy, fedora or straw hat.
The brief was simple: create a logo with a strong Western feel that still looks clean, premium, and grown-up.
The name "Brims & Trims" highlights the two key elements of hat personalisation:
- Brims represents the shape, silhouette, and character of the hat.
- Trims represents the decorative details, bands, stitching, and embellishments that make each piece unique.
Inspired by vintage ranch branding and traditional Western signage, the Brims & Trims logo celebrates craftsmanship and customisation. The badge-style shape, classic serif typography and subtle Western details position the brand as a specialist cowboy hat experience rather than a standard retailer. Warm leather-inspired colours, distressed textures and handcrafted elements reflect the quality and individuality behind every custom hat, while the central ampersand highlights the connection between the brim and trim – the two key elements that make each piece unique.
Laurie’s hat bar experience is available for festivals, workshops, events, hens, stags and weddings. Call 07956 544206 or email [email protected] for more information or follow her on
Good luck with the new business Laurie!