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14/07/2026

💥 £199,950 in won revenue from website and PPC-attributed inbound.

In 1 month...

That’s the June result from one of our clients.

They won 19 deals in total, worth £246,290.

9 of those were attributed to website and PPC inbound, worth £199,950.

These are the numbers we care about when we review an account.

We want to know which enquiries reached the sales team, whether they were the right fit and what actually turned into won work.

There’s still more we can improve, but this is a proper result for the client.

Really proud of the work that’s gone into this!

09/07/2026

Met with our client Mike at Bid Writing Service yesterday.

Brilliant meeting... since working together the BWS team have opened up some incredible business opportunities, including new markets and a 6-figure win.

That doesn’t happen by accident. It comes from having an ambitious team, a clear growth plan and a willingness to properly collaborate on where the real opportunity is.

When the client knows where they want to go and the marketing is close enough to the business to support that, exciting things start to happen.

Really looking forward to what’s next with Mike and the BWS team.

30/06/2026

Manufacturing companies, this one is for you...

Our specialist B2B client has just had an enquiry come through from Unilever.

That’s a proper lead.

Their weekly lead volume has gone from around 1.6 per week to 4.3 per week.
Still small numbers if you only look at a dashboard.

But this is exactly why lead quality matters.

For some businesses, 1 enquiry from the right company can be worth more than 50 poor-fit form fills.

Especially in manufacturing and specialist B2B work.

You don’t need hundreds of random leads.

You need the right buyer, with the right problem, at the right time.

One successful lead for this client could potentially cover around 6 months of ad spend.

That’s the difference between “more leads” and proper commercial opportunity.

Really pleased with this one.

24/06/2026

Anyone else seriously considering air con at 1am last night? 😂

It’s been ridiculously hot, and lying awake in a warm bedroom is probably the moment a lot of people go from thinking about air con to actually searching for it.

We’ve seen this happen across live HVAC campaigns.

The temperature jumps and demand can move quickly, so the campaign needs to move with it.

> More budget into domestic / commercial air con.
> Car air-con and regas searches filtered out.
> Home surveys made easy to book.

Then we check which enquiries actually turn into surveys, quotes and proper work for the client.

Hot weather creates the opportunity, but the full route from search to actual job still needs to be ready.

Probably a good week to be an air con installer. ☀️

22/06/2026

💪🏻 Did you see what we did last week? Plenty to shout about at Fruity Llama.

Here’s a quick recap:

> £27,000 in new business generated in 1 week for an HVAC client.

> A record day for our debt collection client, with 14+ enquiries, 13 business customers and around £52,000 in pipeline value.

> Just short of £40,000 in work generated in 1 week for another trade client.

> Across our trade accounts, we also saw booked surveys, site visits, quoted jobs, confirmed installs and an approved £18,000 commercial project.

Looking back at it all together, it’s a good picture of the work we’re best at. We’re looking at the full route from search to enquiry to actual work.

Really proud of the team and the impact they’re having for our clients. Great week 👏🏻

Need more leads? Get in touch.

19/06/2026

£27,000 in new business generated for one of our HVAC clients this week.

Nice one for the team, but more importantly, a proper commercial result for the client. They’ve had new leads, valuable enquiries and work coming in at a time of year where demand really matters.

Really pleased with this one.

18/06/2026

Record day for our client! 👏🏻🥳

On Monday 1st June, we generated our debt collection client 14+ enquiries. A record high for the business.

13 were business customers.

With an average business customer value of £4,000, that’s around £52,000 in pipeline value from one day.

Want more leads? Get in touch.

17/06/2026

A lot of trade and commercial businesses look smaller online than they are in real life.

We see this ALOT.

They’ve got the team, the vans, the experience, the clients and the standards.

But when someone lands on their website, it doesn’t always show the size or quality of the business properly.

That matters...

Because bigger clients are usually comparing suppliers before they ever speak to you.

Your website is often doing the first bit of selling.

We’ve been working with Sencat on exactly this.

The aim was to help their online presence better reflect the business they’ve built.

Clearer proof of the sectors they work in.

Clearer proof of the team behind the business.

Clearer proof of their standards, culture and commercial capability.

And a website that makes them look like the serious contractor they already are.

This is where a lot of good businesses miss out.

They’re doing proper work in the real world, but online they still look like the smaller version of the company.

Your website should help people trust you before they enquire.

Loved working on this project 👍🏼

15/06/2026

One of our trade clients sent us this around 3pm on Friday. Just short of £40,000 in work generated in 1 week.

Nice way to close the week! 💪🏻 The message came after a quick lead quality check-in.

That feedback loop is probably the most important part of what we do. We’re looking at what actually turned into proper work for the client.

That way we can improve the quality of enquiries. Consistent feedback keeps moving the campaign in the right direction.

> Better quality leads.
> Better jobs.
> Better commercial outcome.

Great message to receive before the weekend.

10/06/2026

Strong last month for our Trade clients! 💪🏻

Boiler & Heating:
> £68 average lead cost brought down to £24.
> 37 qualified enquiries.
> 14 booked surveys.
> 6 confirmed installs.

Air Con / HVAC:
> 42 air con enquiries.
> 19 survey requests.
> 8 quoted jobs.
> £31 average cost per enquiry.

Commercial electrical:
> 16 qualified commercial enquiries.
> 7 site visits booked.
> 3 quoted projects.
> 1 approved project worth £18,000.

This is the kind of work I want us showing more of, because these are the numbers that actually matter to trade businesses.

Enquiries are good. Booked surveys, site visits, quoted jobs and confirmed work are much better!

Good signs across the board and really proud of the team on this. 👏🏻

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+441254946647

Website

https://www.fruityllama.co.uk/

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