Fruity Llama

26/03/2026

It’s important to celebrate the small wins along the way!

Lately we’ve had:

- £60k enquiry come through from the right type of business
- New clients lead quality has noticeably improved
- Another saying they’ve closed their first high-ticket sale from PPC

It all starts with us auditing your PPC account. Whether that’s Google Ads or Microsoft Ads.

We don’t do generic reports, you ‘ll get on a 1-to-1 call with one of our senior experts to explain whats going wrong and how to fix it.

23/03/2026

19/03/2026

Most businesses don’t have a lead problem.

They have a lead quality problem.

More leads doesn’t mean more revenue.

Better leads does.

This is what most Google Ads accounts get wrong.

18/03/2026

This is what the last 7 days looked like across our Google Ads accounts.

For a debt collection client, we tightened their keywords and overnight they’ve received multiple B2B leads with one being £27,000 and the other six figures.

For a HVAC company, we pushed hard into Air Con as the season shifted. We built the landing pages and campaigns months ago. This week: 6 jobs booked. Each worth £6k–£10k.

For a B2B client, we expanded into the US.
One lead worth ~£150,000.
Plus multiple UK enquiries.
We took this account on after another agency failed.

This is why everything we do starts with a PPC audit.

We go into the account and find where money is being wasted, where leads are poor, and where the real opportunity is.

Book a PPC audit with us, we’ll walk through your account with you live on a call and show you exactly how to reduce wasted spend, improve lead quality, and turn your ads into something that actually drives revenue.

05/03/2026

Yes! This week our client closed a single enquiry worth £150,000.

That’s the thing with Google Ads when you’re selling high-value products or services... You don’t need hundreds of leads, sometimes a handful of the right ones can change your business.

24/02/2026

This month we fixed a £10k/month Google Ads account, B2B high ticket.

They were getting leads, but it was messy. Spikes one week, then quiet the next.

We went in and sorted it properly. Cut the wasted spend, cleaned up search terms and rebuilt the campaign structure.

Also the usual scenario... we fixed conversion tracking so we were measuring real enquiries.

Result this month:

27 qualified leads.
Cost per lead down 32%.
Performance stable week to week.
No budget increase.

Just proper Senior management.

If you’re spending serious money on ads, instability isn’t “just how it is”.
It’s usually fixable.

11/02/2026

Yesterday was team day. I’ve been trying extremely hard not to post these pictures without a cheesy relation to PPC, business and what we do...

But, Google Ads is like shooting. If your aim is off by a few millimetres, you miss the target completely. 😅

Back in today reviewing another £10k+ Google Ads account.

If you’re spending serious money, you need serious control.

Not juniors. Not guesswork. Not monthly vanity reports!

09/02/2026

It’s getting ridiculous! Audited a Google Ads account this week spending just over £11k a month.

£3400 of that spend was going on keywords that had never produced a sale.

NEVER.

The business thought performance had stalled, but actually the account just hadn’t been looked at properly for a long time. The change history was showing once a fortnight (with no 3rd party apps involved).

This is what usually happens when spend scales without senior oversight.

23/01/2026

January is set to finish as one of our busiest months to date.

16 Google Ads audits this past week, £410K+ uncovered in wasted ad spend and some extremely p*ssed off MD’s with previous work (done / not done) by agencies.

We are becoming very successful because of our senior expertise. Businesses love our 1 to 1 approach, rather than a PDF report every once in a blue moon.

We’re changing how businesses think about Google Ads. The problem is youve probably either ran Google Ads yourself, inhouse with limited expertise, or with a dud agency outsourcing / juniors on the account... with no feedback loop. Its frightening!

If you’re serious about growing, we’ll audit your account, show you whats killing your business and how to set it right for revenue growth.

Feel free to message me for an audit.

01/12/2025

Fruity Llama starts Year 5 today, which feels a bit surreal!

What started as 2 of us working out of a converted garage with no funding, no safety net and a lot of late nights has become a real, growing business that I’m genuinely proud of.

We’ve built websites that helped clients close 6-figure deals, run PPC campaigns that have completely changed the direction of companies and supported local businesses who just needed someone they could trust to get the job done properly.

Along the way we’ve created a reputation across Lancashire for being the team that delivers, communicates and actually cares.

We’ve stayed lean, personal and focused. No layers of account handlers, just a Senior team who put everything into the work and into the people we work with.

I’d say the big difference now is the direction. We’re clearer than ever on what we’re world-class at and where we’re heading. Stronger systems, national reach, performance marketing at a higher level and a real ambition to scale while keeping the heart of the business exactly as it’s always been.

I’m grateful to every client who has trusted us, every referral and everyone who has been part of this journey with us so far. Time has flown by, but it’s been full of growth, lessons, wins, less hair and plenty of moments that reminded me why we started this in the first place.

Here’s to the next chapter!

14/11/2025

Great visit this morning with the team at Liquid Science Solutions Ltd. Fantastic business and friendly people!

Liquid Science are a a leading British manufacturer of aerosol and chemical products, supplying industries that need reliable, consistent and scalable solutions.

We’ve partnered with them to take their PPC to the next level and build a campaign that drives profitable growth.

We’ll be restructuring their entire account, tightening up bidding strategy, refining product focus, and building a long-term PPC framework that scales with them.

Looking forward to helping the team unlock serious growth!