03/06/2026
Most professional service websites have trust signals.
Reviews. Testimonials. Case studies. Client logos.
The problem is where they put them.
Usually, they sit halfway down the homepage.
Or worse, on a separate testimonials page nobody clicks.
Trust needs to appear where the decision happens.
Near the headline.
Near the service.
Near the button.
Near the form.
Because visitors do not read your website like a book.
They scan. They judge. They decide.
Save this post and check where your trust signals are sitting.