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Rachael's SEO Helping businesses uncover what's holding their website back, and providing clear SEO strategies that increase visibility, enquiries and revenue.
📍 Derby, UK

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I check rankings. Of course I do.But a higher position can look far more impressive in a report than it turns out to be ...
03/09/2026

I check rankings. Of course I do.

But a higher position can look far more impressive in a report than it turns out to be for the business.

If the wrong person clicks, the traffic is not much use. And if the right person lands on a page that does not answer what they came for, you have still got a problem.

So I usually look beyond the position itself:

• What did they search for?
• Which page did Google send them to?
• Did they look at a service or contact page?
• Did anyone enquire?

A move from position 12 to position 4 is nice to see. But I would still rather have fewer visits from people who genuinely need the service than a bigger traffic number that goes nowhere.

What do you look at alongside rankings?

A page can be sitting on page one and still not be doing much for the business.I see this fairly often. The page is gett...
02/09/2026

A page can be sitting on page one and still not be doing much for the business.

I see this fairly often. The page is getting impressions, people are clicking and, at first glance, the numbers look fine. But that does not always translate into enquiries.

Usually, something does not quite match. The person wants a different service, they are in the wrong area, or they reach the page and cannot work out what to do next.

That is why I do not judge SEO by rankings alone. I want to know whether the right person has found the right page and whether that page gives them a good reason to get in touch.

A rising traffic graph is nice to see, but it can hide quite a lot.

If your traffic is increasing but enquiries are not, where do you think the gap is? If you are unsure, send me a message and I will help you work out what to look at first.

I’m not starting September by telling you to publish more content.Before adding anything new, these are the things I wou...
01/09/2026

I’m not starting September by telling you to publish more content.

Before adding anything new, these are the things I would check first.

Which pages matter most to your business? Can people find them easily? Is anything now out of date? And when someone reaches an important page, is there a clear way to get in touch?

I’ve put the five checks I use as a starting point in the graphic.

They are not glamorous jobs, but they often uncover the work that deserves attention: a page title that is too vague, an old paragraph that is no longer accurate, or a useful article that should be linking people to the relevant service page.

That gives you something much more useful than another long SEO task list: a sensible order for what to fix first.

Save the checklist and use it when you review your website this September.

When a website’s growth slows, the first reaction is often: we need more content.Maybe. But I wouldn’t start there.I’d s...
27/08/2026

When a website’s growth slows, the first reaction is often: we need more content.

Maybe. But I wouldn’t start there.

I’d start by looking at the pages already there. One may be showing up in search but not getting clicked. Another might be trying to cover too much or competing with a page on almost the same subject.

Publishing another article can make that even messier.

It might make more sense to tighten an existing page, move the useful information higher up or refresh anything that is out of date. In other cases, two similar pages may work better combined into one.

Sometimes a new page is exactly what is needed. But it should fill a genuine gap, not exist simply because the content calendar says it is time to publish something.

Before creating another page, have a proper look at what you already have.

Would you improve existing content or create something new?

A service page should make it easy for someone to decide whether to take the next step.It does not need to answer every ...
24/08/2026

A service page should make it easy for someone to decide whether to take the next step.

It does not need to answer every possible question at once. But within the first few seconds, a visitor should be able to understand what you offer, whether it is relevant to them and what to do next.

When those answers are difficult to find, the page creates friction before the conversation has even started.

SEO can bring the right person to your website. The service page then has to give them a reason to stay, trust what they see and make contact.

Open your most important service page and look only at what appears before you scroll.

Would a new visitor know they are in the right place?

I see this quite often when I’m looking through a website.There might be a genuinely useful article bringing people in f...
20/08/2026

I see this quite often when I’m looking through a website.

There might be a genuinely useful article bringing people in from Google, but it doesn’t link to the service page that would help them take the next step.

So they read it and leave.

Sometimes, adding one internal link is enough to give that visit somewhere to go.

The wording matters as well. “Click here” does not explain what someone will find. If you are linking to your SEO audit service, use words that say exactly that.

Take a look at one of your articles and ask yourself where you would naturally go next.

If the answer is not obvious, that could be a link worth adding.

A good ranking can be misleading.You see a page near the top of Google, notice that it is bringing in traffic and assume...
13/08/2026

A good ranking can be misleading.

You see a page near the top of Google, notice that it is bringing in traffic and assume it must be working.

But if those visitors leave without enquiring, I want to know what they expected to find when they clicked.

Take “SEO audit checklist”.

Someone searching for that is probably looking for a practical checklist they can work through themselves. If they land on a page selling a full SEO audit, the topic is relevant, but the page is not what they were looking for.

This is why I never look at the keyword alone.

I search it and check the results. Is Google mainly showing guides, service pages, product pages or comparisons?

That usually tells me what the person searching expected to find. I can then look at whether the page title, copy and next step make sense for them.

Sometimes the page needs changing. Sometimes the keyword is the problem and the page would be better targeting a different search.

Ranking higher is only useful when the right people are finding you.

Choose one of your highest-ranking keywords and search it yourself. Does your page genuinely belong with the other results?

Before I open an SEO tool, I do one much simpler check: I look at the website as a potential customer.Within a few secon...
11/08/2026

Before I open an SEO tool, I do one much simpler check: I look at the website as a potential customer.

Within a few seconds, can I tell:

- what the business offers?
- where to find its main services?
- what I should do next?

If not, higher rankings and more traffic won’t solve the real problem.

Data matters. But even the right visitor may leave if the website makes them work too hard to understand the offer or take the next step.

Try it on your own homepage. Give yourself ten seconds, then ask: what was immediately clear—and what wasn’t?

Which is most often missed: 1, 2 or 3?

Save this for your next website review.

A successful SEO strategy is not about doing everything. It is about knowing what deserves attention first.That starts w...
31/07/2026

A successful SEO strategy is not about doing everything. It is about knowing what deserves attention first.

That starts with:

→ Auditing your website to identify what is limiting performance
→ Prioritising the actions with the greatest potential impact
→ Making focused improvements that support visibility, traffic and enquiries

No chasing every keyword. No making changes simply because an SEO tool has flagged them. Just clear, purposeful decisions based on your website and business goals.

If your website is underperforming and you are unsure what to tackle first, send me a message or visit [www.rachaelsseo.com](http://www.rachaelsseo.com).

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