20/04/2026
This week, a commercial Studio Mitchell produced for Cataclean aired on ITV4 during British Touring Car Championship coverage.
It’s always rewarding to see a project move from concept through to broadcast — especially where 3D animation plays a key role in communicating complex technical ideas clearly and visually.
The campaign combines photorealist CGI, product visualisation and motion design to bring the Cataclean range to life for a national TV audience.
If you're interested in how the project came together, I’ve put together a short case study here:
https://www.studiomitchell.co.uk/3d-automotive-animation-case-study-itv4-broadcast-campaign/