08/01/2026
To be seen in GEO search results, structuring content the right way is key. AI needs clarity to understand what is being said. An informative headline, one claim per sentence and bullet points are excellent staring points.
But from a real life, actual human point of view (arguably the more important factor 🙋🏻♀️) strong imagery is a non-negotiable. Photography makes content more interesting and of course, it helps to grab the attention of a scroll happy audience.
The more content captured on an ongoing basis, the easier it is find an image that’s authentic and supports what’s being said- nobody wants stock.
The value of building a content bank with a variety of moments, results and real people over time can’t be underestimated. It’ll also be a lifesaver when it comes to monthly/ quarterly social posts, and award entries.
