Permanently Successful

Permanently Successful At Permanently Successful, we provide sales and marketing training for PMU artists, created and run by Jenny Hutchings an award winning PMU artist.
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We specialise in lead generation, conversions, and growth, tailored specifically to the PMU industry

25/08/2026

When a client asks for a discount… don’t panic and don’t write them off 👀

People will try their luck. That doesn’t automatically make them a bad client or mean they don’t value your work.

The important bit is how you respond.

Be understanding, but stay firm on your pricing. Explain why your prices are what they are, stand behind the value of your work and, if you offer one, give them the option of a payment plan instead.

In this exact situation, our client held her price, offered the option to split the cost over 3 payments… and the client came back and booked AND paid her deposit 🙌

Sometimes your client just needs a little education, not a discount.

Would you have discounted or stood firm?

PMUTraining BeautyBusiness BeautyBusinessTips PermanentMakeupBusiness PMUTips BeautyEntrepreneur PMUCommunity PMUArtistsUK GrowYourPMUBusiness

10/08/2026

Running paid ads? Your social media still matters. A LOT. 👀

When someone sees your ad, one of the first things they’ll often do is check out your page.

And what they find there can make or break the next step.

Blurry photos, badly cropped videos, very few reviews or a page that doesn’t clearly showcase your work can immediately reduce trust, no matter how good your ads are.

You don’t need a perfectly curated Instagram feed. You DO need:

✨ Clear, well-lit before & afters
✨ Videos of you actually working
✨ Client reviews and social proof
✨ Content that shows your personality and expertise
✨ A page that makes it obvious you’re a professional PMU artist

Paid ads can get more eyes on your business, but your page still has to help turn that attention into enquiries and bookings.

Ads + great work + strong socials. They all work together.

If you need help knowing exactly what to post and how to present your PMU business online, our PMU Growth Collective walks you through it without all the fluff. 💗

PMUTraining MicrobladingArtist BrowArtist BeautyBusiness BeautyMarketing SocialMediaForBeauty PMUAds PermanentMakeupBusiness PMUGrowth BeautyBusinessTips

05/08/2026

That flat white isn’t expensive… but the way you think about spending money might be.

Most PMU artists don’t hesitate to spend £5 on a coffee.

Yet they’ll question spending the exact same amount to put their business in front of hundreds of potential clients.

For many of our artists, one lead costs around the price of a coffee. It often takes around four quality leads to generate a paying client.

The maths is simple.

☕ 4 coffees = 1 new client.

One new client can be worth hundreds, sometimes thousands, over their lifetime through top-ups, additional treatments and referrals.

The question isn’t whether paid ads cost money.

It’s whether you’re spending money on things that generate a return.

If you’re relying purely on hope, word of mouth or posting on social media, you’re leaving your business growth to chance.

Ready to build a predictable flow of enquiries?

DM “COFFEE” and we’ll show you exactly how we do it.

⸻

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31/07/2026

People often ask how Dave and I ended up working together… but our story actually started a very long time before Permanently Successful ever existed. ❤️

We met when we were just 13 years old.

We were “boyfriend and girlfriend” for about six months… until I went on holiday and, well… let’s just say I wasn’t exactly the ideal girlfriend. 😅

We went our separate ways, stayed friends through school, and then lost touch completely.

Ten years later we both turned up to our school reunion.

The second we saw each other across the car park, something just clicked.

Fast forward to today… we’ve built a life, a marriage and a business together.

People see the ads, the systems and the results, but what they don’t always see are the late nights, the conversations, the worrying over clients’ businesses, and just how much Dave genuinely cares about every artist we work with.

I couldn’t ask for a better husband or a better business partner.

Sometimes the best things in life take the scenic route. ❤️ WomenInBusiness BehindTheBusiness OurStory LoveStory PMUArtist PermanentMakeupArtist PMUBusiness PMUEducator BeautyBusiness BusinessGrowth SupportSmallBusiness DreamTeam MarriedLife EntrepreneurCouple PermanentlySuccessful

20/07/2026

Everyone wants more clients.

But not everyone is willing to pay the price it takes to get them.

The reality is, growing a business costs time and money.

At the beginning, you usually don’t have much money, so you invest your time.

As your business grows, you invest money to buy your time back.

But if you don’t invest either…

❌ You don’t create content.
❌ You don’t market your business.
❌ You don’t follow leads up.
❌ You don’t learn new skills.
❌ You don’t invest in systems or support.

So where exactly are these extra clients supposed to come from?

There isn’t a shortcut.

But there is a smarter way.

If you’re already working flat out and you’re tired of guessing what to do next, let’s have a conversation.

Book a discovery call with us and we’ll look at your business, show you where you’re leaving opportunities on the table, and if we’re the right fit, explain exactly how we can help you grow.

No pressure.
No hard sell.
Just an honest strategy.

Drop me a “GROW” in the comments or send me a DM and let’s see if we can help.

14/07/2026

Paid ad agencies discounting your prices… let me guess £100 off PMU treatments, limited time offer… sound familiar?

It’s one of the oldest tricks in the book.

Why do they do it?

Because it’s an easy way to get leads.

And then they can say, “Look how many leads we’ve generated!”

But here’s the problem…

Getting leads is only half the job.

The real job is getting you profitable clients.

We don’t want you stuck doing loads of treatments for very little return. We want you charging what you’re worth, gradually increasing your prices at the right time, working less, earning more, and building a business that actually lasts.

Discounts absolutely have their place.

✔️ Portfolio building.
✔️ Building confidence.
✔️ Content days.
✔️ Model appointments.

But if you’re an established PMU artist, constantly advertising discounts isn’t a growth strategy. It’s a race to the bottom.

Yes, you’ll probably get more enquiries…

You’ll also attract more price shoppers, fill your diary with lower-value treatments, and work your backside off for a tiny profit.

What’s the point in paying an agency to make you busier if they’re not making you more profitable?

I’d rather get you 20 enquiries at full price than 100 bargain hunters looking for the cheapest deal.

Because revenue means nothing.

Profit is what pays your bills. Comment PROFIT and let’s open up this conversation ###

08/07/2026

A heartfelt apology to my fellow PMU artists… 😂

I’m sorry nobody told you that becoming a PMU artist also meant becoming…

📸 A photographer
🎥 A videographer
💻 A video editor
📱 A social media manager
📈 A Facebook ads expert
🎭 An influencer
📞 A salesperson
📋 An admin assistant
📚 And about 15 other jobs you never signed up for.

Everyone talks about the £350 treatments… but hardly anyone talks about everything that has to happen before someone ever sits in your chair.

The dream is absolutely possible, but building a successful PMU business takes far more than learning how to tattoo beautiful brows.

If you’re feeling overwhelmed trying to juggle all the hats, you’re definitely not the only one. ❤️

I’d love to know…

Which job do you dislike the most? 😂👇

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07/07/2026

“I honestly didn’t think permanent makeup was ever going to happen…”

When Amy .pmu joined us, she was still working 4 days a week in her council job.

She’d invested thousands into training, tried advertising on free pages, and despite all the hard work, the enquiries just weren’t coming.

Fast forward 6 months…

✅ Left her full-time job
✅ Consistently fully booked
✅ Has now stayed fully booked for the last 2 years

This is why we do what we do.

Success doesn’t come from luck. It comes from having the right systems, the right strategy, and consistently putting yourself in front of the right people.

Thank you, Amy, for trusting us and for sharing your journey. We’re incredibly proud of everything you’ve achieved. ❤️

If you’re a PMU artist wondering whether your business can ever become your full-time career… maybe Amy’s story is the sign you needed.

DM us “GROW” and let’s see if we can help you write your own success story.

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59 Langdale Road
Dunstable
LU63RN

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+447887962038

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