The Business Outfit

The Business Outfit Elevate the way your brand shows up in just a few clicks. Get ready for our Canva templates; the perfect power suit for your brand.

Years of creative marketing experience have been put in to each template, so that all you need to do is accessorize.

Once my hold naps and I’ve tidied the house and I’ve crates content and I’ve finished the other 27 things in my to do li...
09/06/2024

Once my hold naps and I’ve tidied the house and I’ve crates content and I’ve finished the other 27 things in my to do list 🤣🤣🤣

Once my child naps, I finish creating content, tidy the house and deal with the other 37 tings on my to do list 🤣Yh curs...
09/06/2024

Once my child naps, I finish creating content, tidy the house and deal with the other 37 tings on my to do list 🤣

Yh curse of the hustler mumma, I can’t be the only one right??!

Girl that font is cute, but we can’t read it! 🫠I can not be the only one that has suffered the cursive curse. We love a ...
29/04/2024

Girl that font is cute, but we can’t read it! 🫠

I can not be the only one that has suffered the cursive curse. We love a sexy font, but honestly, it doesn’t work for everything, soooo here’s 5 tips on how to use the cute script fonts the RIGHT way.👇🏽

Swipe for the examples👉🏽

LEAVE THE HOOKS ALONE 😩
Rather than using scripts in your main headers, use them to highlight and frame. Think small quotes and sub headers.

AND YUP, THE BODY TOO! 🤨
Again, scripts are not for main copy. Yup, it includes the body text. Start writing paragraphs in script and you’ve found an easy way for people to avoid you!

KEEP THEM LOWERCASE 👇🏽
Scripts aren’t made for upper case. This is what we call a sensory overload!

WATCH YOUR SPACING 👀
Playing with your spacing is a good way to get aesthetic designs, but scripts aren’t made for that. Most scripts are created to join, so spacing them out loses the effect they already come with.

PAY ATTENTIOM TO WEIGHT 🚩
you’re mixing script fonts in with other elements, pay attention to the line weight. you want o use elements that have the same thickness as your font, or they don’t match up.

REMEMBER THIS 📝
No matter how cute your content looks, if its difficult to digest, we will not read it! My advice? Always start simple and build in accents that work for you. If it dubt, steer clear of the cursive.

Let’s be honest, we’ve all made at least one mistake right! 🤣 Thabk me when that engagement goes up 👆🏽🥰

Am I the only one seriously crushing on REFY’s feed right now?! 😍 it’s only right that we take a look at how they *we th...
04/04/2024

Am I the only one seriously crushing on REFY’s feed right now?! 😍 it’s only right that we take a look at how they *we think* they did it and what you can do to build your stand out aesthetic too!

Now, I don’t strategise for Refy Beauty (I wish!), but I have built strategies for some amazing beauty brands and based of scrolling their Instagram feed, here’s some advice on curating yours! 👇🏽

01 // INCORPORATING THE MISSION & VALUES
I’ve said it before and i’ll say it again, STRATEGY FIRST.
Refy’s brand values were well defined before their visulas and they carrdied that through to thier content, making sure they radiate simplicity and beauty.

02 // ASKING THE AUDIENCE
In 2023 REFY used a few different feed layouts. This could have been a trial, or an easier way to showcase different products, but what changed the game was when they asked what we preferred! At the end of the year, they showed us all options and asked what we liked best. Knowing what we want to see means they have the upper hand in curating the perfect feed for us to look at.

03 // BRANDED MERCH
REFY don’t just make sure their packaging is on brand, they make sure everything with their name on matches.

They’ve taken a good look at their audience and incorporated lifestyle content that they know we’ll love, with the added extra of keeping it visually appealing!

04 // BRANDED MERCH
Let’s be honest, we’re gagging to see what goes on behind the brand! Showcasing the behind the scenes content makes REFY relatable and constantly gives them new content to post.
And yup, it is all on brand!

And the *hidden* gem 💎

05 // HIDDEN CONTENT!
Sometimes there’s things we want to show our audience, that just don’t fit the feed. REFY get around this by using carousel posts, where the front image fits the feed
and the strong content comes in on the second slide.

The same goes for UGC. We know how important it is, but it doesn’t always match our aesthetic, meaning
it throws the whole feed off! Refy add a lot of customer selfies, that don’t fit the feed, in carousels with an on brand front image.

Truth is, it’s masterfully created, but you can do the same with your brand!

Don’t shoot me! 🫣🔫I don’t know who needs to hear this but girlllll, STOP over complicating your content. I’ll admit, I’v...
19/03/2024

Don’t shoot me! 🫣🔫

I don’t know who needs to hear this but girlllll, STOP over complicating your content. I’ll admit, I’ve done it 🙋🏽‍♀️

Those amazing fonts you find in Adobe, or Canva. The feeling of “I want something different”. I get it, I’ve done it, I’ve learnt the lesson.

The (wild) truth is, nobody cares what font you use, as long as they can read it. I have gone through some fonttttts in my time. (Shout out sloop script we love you 🤍)

Every single time I’ve seen content that isn’t easily digestible, I skip and so does your target audience.

So my advice, find something easy to read that aligns with your brand and stick to it! You can bring in some accents and smaller details, but keep your main messaging simple. Always!

Ok this is a safe space .. am I the only one?? Let us know if you’ve been on the crazy font bus in the comments 👇🏽

🤍🤍🤍🤍

Do you ever get excited about creating some fire content, then suddenly you’re really overwhelmed?! Because we are not a...
27/02/2024

Do you ever get excited about creating some fire content, then suddenly you’re really overwhelmed?!

Because we are not all designers and that’s ok! 🫣

There’s a lot more to running a business than just the aesthetic, but aesthetic plays a roll so gurllll we’ve got tips for you 💃🏽

We’re starting a whole ‘design tips for the non designer’ series to help everyone boost their visuals. Swipe for the goodies 👉🏽

Save this for when you’re creating content and turn on post notifications for the next instalment ❤️

And when you’re ready, our templates are waiting for you in the shop 😏

Xoxo TBO

Heavy on the ‘in my opinion’ here! 🤭 But, sorry Missguided, we had to do it! Swipe right for the sauce!👉🏽Remember that t...
12/02/2024

Heavy on the ‘in my opinion’ here! 🤭 But, sorry Missguided, we had to do it! Swipe right for the sauce!👉🏽

Remember that time Missguided gave us 80% off every single thing? Yup they went bust. They were bought out by Frasers Group, but they haven’t exactly come back with a bang.

We explore why ‘the fail-safe’ business plan actually did nothing for the brand and how you can avoid the same mistakes.

Watching the brand go from strength, then to, well not much at all. We’ve outlined key opportunities that the brand just did not utilise!

PLUS, we’re getting into even more opinions over on the email list. Want the industry sauce?? comment ‘GET ME IN’ and we’ll send you a direct link, plus 15 FREE CANVA TEMPLATES.

I said it and I mean it. No gatekeeping at The Business Outfit!

We’re giving away ANY set of our Canva templates completely FREE!How to enter 👇🏽- Share your industry in the comments an...
01/02/2024

We’re giving away ANY set of our Canva templates completely FREE!

How to enter 👇🏽
- Share your industry in the comments and tag your biz bestie in the comments
- Share this post to your story.

The winner will get to choose their fave templates from our store and we’ll send them straight to your inbox!

Winner announced Thursday 8th February 24

Get ready to boss your branding for the 2024 ❤️

We’re giving away ANY set of our Canva templates completely FREE!How to enter 👇🏽- Share your industry in the comments an...
01/02/2024

We’re giving away ANY set of our Canva templates completely FREE!

How to enter 👇🏽
- Share your industry in the comments and tag your biz bestie in the comments
- Share this post to your story.

The winner will get to choose their fave templates from our store and we’ll send them straight to your inbox!

Winner announced Thursday 8th February 24

Get ready to boost your branding for the 2024 ❤️

so you bought the Instagram templates, now what?(save this for when you’re creating content!) 🙅🏽‍♀️ok let’s be honest, t...
29/01/2024

so you bought the Instagram templates, now what?

(save this for when you’re creating content!) 🙅🏽‍♀️

ok let’s be honest, the home feed is getting kinda boring! Yup, we sell Canva templates! We wont sugar coat it. BUT, there’s a reason .. Loads of killer brands are stocking up on Canva templates, but not truly using them to their advantage.

Here’s what you need to do to set your brand apart, with the ease of templates ...

🗒️ Get clear on your strategy
Lay your content strategy out and use it to build your messaging.

🎨 Stand by your branding
Get your brand set up in Canva and incorporate your own fonts and colours, so people can tell you apart from everyone else.

📲 Plan your feed
Use a simple feed planner, or add your visuals all to one page on Canva, so that you can see what your feed looks like in advance.

Ready to simplify your content creation??
Comment ‘TEMPLATES’ and we’ll send 15 FREE Canva templates straight to your inbox! ❤️

Plus, our brand new collections are now available to shop on our website!

Swipe right for the sauce! 👉🏽Let’s be honest, whether you love or hate Kim K, Skims has become a *f*cking* cultural phen...
15/01/2024

Swipe right for the sauce! 👉🏽

Let’s be honest, whether you love or hate Kim K, Skims has become a *f*cking* cultural phenomenon!

Shocker! 😧 This could of been anyyyyy business, it would of absolutely sold out AND NO, it’s not (just) because miss Kim is behind it.

Shapewear is not new. (The men are giving us side eye!), yes we’ve been wearing it since way before the Tiktok videos, it just wasn’t something we shared with yall!

What Skims have done here is not only take away the taboo, they’ve made it *cool*! So let’s explore how its done.

From strategic collaborations to mastering the art of the pivot, Skim has some brand lessons that we can all take advantage of!

Send this to your biz bestie, she’ll love you for it 💋

Say hey to the Cece social media posts. 👋🏽We created Cece with energy to attract! Bold branding stands out on the feed a...
11/01/2024

Say hey to the Cece social media posts. 👋🏽

We created Cece with energy to attract! Bold branding stands out on the feed and Cece isn’t a fraud to shout.

These Instagram templates come in 3 sizes, 1080x1080, 1080x1350 and 1080x1920. Fully optimised for posts, stories and reels. You can even use them for Pinterest!

Now available in our store! 💃🏽

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