Huck

Name: Huck
Address: 28a Melville Street, Edinburgh, EH37HA, GB
Telephone: +441312352696
Price range: ££

The hands-on hotel marketing experts.

Founded in 2016, Big Flavour is a freshly-pressed digital agency creating full-flavoured marketing solutions for hotels, restaurants and bars in Scotland. With over three decades of combined experience in digital marketing and business development, the Big Flavour team are the perfect ingredient for growing the success of your hotel, restaurant or bar.

19/05/2026

7 hills. One team. Over £3,000 raised.

Earlier this month, the Huck team took on the Edinburgh 7 Hills challenge in support of Scottish Huntington's Association - a cause close to our team and one that means far more to us than just completing a hike.

One of our own has seen first-hand the impact Huntington’s disease has on families, which made every step feel that bit more important.

We’re incredibly proud to have raised more than £3,000 to help support families across Scotland affected by Huntington’s disease.

A huge thank you to everyone who donated, shared, supported, and followed along. It genuinely means a lot.

18/05/2026

AI is already reshaping hospitality - from operations to guest experience to how hotels grow bookings.

This week, our CTO & Head of Implementation, Christopher Terry, will be speaking at Buell Hospitality’s AI in Hospitality Workshop, sharing practical insight into how hotels can start using AI in ways that actually make an impact.

This workshop is designed for hospitality professionals looking to better understand the role AI can play across marketing, systems, service, and commercial performance, without the buzzwords.

There are still a few spaces remaining for the event, we’d love to see you there | https://bit.ly/4diTRec

📍 Homewood Hotel & Spa, Bath
📅 Wednesday 20th May
🕙 10AM - 4:30PM

24/04/2026

We’re taking on the 7 Hills of Edinburgh to raise money for Scottish Huntington's Association, a cause that’s close to our team.

One of our own has seen first-hand the impact this disease has on families, so this is bigger than just a hike. The support so far has been fantastic, and every bit of it makes a difference. If you can, donate, share, or follow along, it all helps.

Our donation page | 👉 https://bit.ly/4cPnEKd
Scottish Huntington's Disease | 👉 https://bit.ly/4cPo3MJ

09/03/2026

The guest journey is changing - fast.

Next week, Director & Founder of Huckleberry, Craig Burns, will be speaking at the HOSPA Focus on Hospitality Regional Event, sharing how hotels can turn guest insight into meaningful marketing.

In his session, Craig will explore how review and sentiment data can move beyond reputation management and become a powerful tool for creative campaigns, brand positioning, and guest-led storytelling.

Craig will also join an expert panel discussing how AI is reshaping the guest journey, from first discovery through to loyalty and advocacy, and how hotels can build the right digital foundations to keep pace.

If you're attending, we’d love to see you there.

📍 HOSPA Focus on Hospitality
🕙 Craig speaking at 10:15
💬 Panel discussion at 10:30

12/11/2025

With feeds filled to the brim with Christmas offers and cocktail menus, standing out online takes more than sparkle - it takes substance. The right imagery, mood, and message can turn a scroll into a booking.

We recently visited our client Devil's Advocate in Edinburgh’s Old Town - a haven for whisky lovers and food enthusiasts - to capture their new festive menu and atmosphere. From glowing glasses to golden light, every frame was designed to make guests stop, savour, and feel something.

Because in hospitality, the secret ingredient isn’t just what’s on the plate — it’s how you tell the story. 🌿

07/11/2025

🗝️ When Town Chambersunveiled their new brand, we were brought in to make it sing online.

No social presence? 📱 No problem. We built one from the ground up - turning their brand book’s beautiful blend of heritage, emotion, and experience into a digital story worth scrolling for. Edinburgh wasn’t just the setting; it was part of the cast.

Our creative team crafted an aesthetic steeped in texture and tactility - think linen, stone, and soft light. We built a content framework that felt intelligent, layered, and human. Each post is designed to feel like a discovery: part history, part modern storytelling, all heart.

✔️ The result? A social presence that feels like Edinburgh itself - historic, a little mysterious, and impossible to forget.

03/11/2025

📸 Every hotel has a story. We bring it to life, frame by frame.

From cinematic video and captivating photography to breathtaking drone footage, we capture the essence of your brand and the experience behind every stay.

Because guests don’t just book rooms - they book stories. Looking to tell yours? We’d love to help.

🛎️ find out more https://bit.ly/4ombhcQ

27/10/2025

Great to join our friends at RÌGH Properties for their event - and even better to capture the moments that show what their brand is all about: connection, experience, and hospitality done right.

From strategy and social to storytelling, we’re proud to be the digital team behind the brand, helping every RÌGH stay look as good online as it feels in person. ✨

24/10/2025

📣 Introducing HuckGPT 🔗 ai.huck.agency

The search landscape is changing fast, and we're here to help your hotel thrive.

Generative AI is now part of how travellers plan and book - meaning your hotel’s visibility depends not just on ranking, but on being referenced inside the answer.

That’s where GEO (Generative Engine Optimisation) comes in.

At Huckleberry, we’ve been watching the shift for months. SEO is still essential, but GEO is now the layer that helps hotels get cited, quoted, and trusted by AI assistants.

🚀 Our new AI tool is built to help you do just that.

Learn more about what’s changing - and how we’re staying ahead. Our very Euan, AI Specialist, has penned our thoughts and how we can help 🔗 https://bit.ly/48LwI2m

03/10/2025

📍 The Edinburgh Grand, a Luxury Collection Hotel

From the elegantly restored suites to their vibrant hospitality outlets, Lady Libertine and The Register Club, every corner of The Edinburgh Grand tells a story. We’re helping bring it all to life online with photography, video, and digital storytelling that captures the spirit of this landmark destination.

We’re helping bring their story to life online with photography, video, and digital storytelling that captures the essence of this landmark destination. It feels especially rewarding to craft this content right here in Edinburgh, celebrating the city we love.

Address

28a Melville Street
Edinburgh
EH37HA

Telephone

+441312352696

Website

https://huck.agency/

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