Zull M

19/08/2026

Love to see these being used 🖤 remember you can shop my collection in Hopeman stores but only until the end of September 🌊

📍 Hopeman Post Office
📍 Hopeman Costcutter

01/08/2026

01/08/2026

If a brand is broken it isn’t because it looks bad. It’s broken because nobody defined what it should say first.

This is the part most people skip (and actually my favourite) the discovery, the research, finding the direction. The mood board never makes it onto the website but it absolutely shapes every decision that does. ✨

Strategy comes before aesthetics. Always.

21/05/2026

A little piece of Hopeman, wherever you go.

This weekly planner is part of one of my Hopeman stationary collections, available in selected Hopeman shops, for those who want to carry a little bit of the coast with you 🌊

16/05/2026

I had a lot of fun making this logo for Rich 💥

His brief was quite simple so I’ll quote: “I would like my name and a wee animal on it, would probably have to be a squirrel seeing as I stalk the little furballs” 😂

He now has a clean & memorable identity that reflects his love for wildlife photography 🐿️📷

You should probably check him out, he’s got some great photos 🌟

14/05/2026

I help people find their brand, while still finding mine.

I spend my time helping businesses figure out who they are, what they stand for, and how they want to show up in the world.

And then I go back to my own work, look at my own Instagram grid, and think ‘’hmm...’’

Here’s the truth: I’m in the middle of it too.

I moved from Mexico to a small village on the Moray coast, paused my career, started again from scratch, & somewhere between working in a corner shop and landing my first strategy client, I’ve been quietly trying to figure out what my brand actually is.

And I don’t think that’s a contradiction.

I think it’s the point.

Because I’m not helping businesses from a polished place of having it all figured out. I’m doing it from the same place they are: curious, sometimes unsure, but genuinely invested in getting it right.

The best conversations I’ve had aren’t with people who already know exactly who they are.

They’re with the ones who are ready to find out.

Maybe that’s you. Maybe that’s both of us.

📩 If you’re ready to figure it out, I’d love to have that conversation.

11/05/2026

Here are 10 post ideas when you don’t know how to talk about your business 👇

‘’How to avoid spending so much money on _____’’

‘’The right way to ____’’

‘’How to care for your ____ so it lasts longer’’

‘’3 things I wish I knew before buying ____’’

‘’What nobody tells you about ____’’

‘’Why ____ is worth every penny’’

‘’The most common question we get asked about ____’’

‘’I only take on ____ clients a month - here’s why’’

‘’What’s actually included when you book ____’’

‘’What happens when you wait too long to invest in ____’’

Just fill in the blanks. Works for any business, any niche, any offer.

Save for later ✨

11/05/2026

A graphic designer telling you it's not a design problem.

I know how that sounds 👀.

But I've worked with enough small businesses to see the same thing happen over and over. Someone invests in a new logo. Updates their colours. Tries a new template. And six months later, nothing feels any different.

Not because the design was bad, but because the thinking wasn't there before.

When you know who you're talking to and what you actually want to say, design stops being a guessing game.

That's the shift.

If you’ve tried many things & you still don’t know where you’re at, that's usually where we'd start.

09/05/2026

The messy artboard nobody sees & the clean logo everyone will.

Layers everywhere, half-finished ideas, things that almost worked. It’s not pretty, but it’s where the real thinking happens.

The brief for this one was simple: clean, considered, nothing unnecessary 🩵. A logo that feels confident without shouting, buttttt that’s harder than it sounds.

Stripping everything back means every single element has to earn its place. No hiding behind detail or decoration. Just shape, space, and intention.

I love what this one became 🩵🤍🤎 thank you for the trust

If you’re a small business owner who wants a brand that feels this considered, my DMs are always open

08/05/2026

Graphic design advice I needed at 20, not 29 🤍

If I could go back, here’s what I’d tell myself:

1. A logo is not a brand; it’s just one part of it. Your brand is the feeling people get when they interact with your business. The colours, the fonts, the way you communicate, the experience you create. All of it together is your brand. The logo is just the door.
__________

2. Pretty design without strategy is just decoration. If there’s no thinking behind why you chose those colours, that font, that layout, then it won’t connect with the right people. Design should solve a problem, not just look good.
__________

3. If your brand confuses people, it’s not a design problem; it’s a strategy problem. Clarity comes before creativity. Know who you’re talking to, what you stand for, and what makes you different. Then design from there.
__________

4. Your visuals should all tell the same story. Consistency is what makes a brand feel professional and trustworthy. When your Instagram, your website, your business card, and your packaging all feel like they belong together, that’s when a brand becomes recognisable.
__________

5. A strong brand makes people feel something before they read a word, that’s the power of visual identity done right. Colour, shape, and typography carry emotion. Use them with intention.
__________

6. You don’t need to have it all figured out to start. This one’s personal. I started building my brand again at 29, after moving countries, working part time, figuring it out as I go. You don’t need to be ready. You just need to begin.
__________

I’m a brand strategist & graphic designer sharing the lessons as I build my own brand from scratch. If this helped, save it for later. 🤍