Cadmus Copy

14/03/2026

Happy Pi Day

The symbol π comes from the Greek alphabet. And according to mythology, the person who brought that alphabet to Greece was a Phoenician called Cadmus.

He sailed west searching for his kidnapped sister Europa (who Europe is named after), gained a side-quest from the Oracle at Delphi to kill a dragon and build the city, and somewhere along the way, gave the Greeks their very first written letters.

One of those letters was π.

Thousands of years later, a Welsh mathematician picked that same letter to represent the ratio of a circle's circumference to its diameter. 3.14159... and on it goes, infinitely.

So the next time someone tells you words and numbers live in different worlds, remember that the most famous constant in mathematics is named after a letter carried across the sea by a mythical hero.

We named ourselves after him for a reason.

Happy Pi Day from Cadmus Copy.

10/02/2026

The word 'Persuade' is a brilliant one.

It's built, unsurprisingly, from Latin:

'Per' (meaning 'thoroughly')

and

'Suadere' (meaning 'to urge', along with 'sweet' or 'pleasant')

Persuade actually means: 'Making the message go down easily'.

If your message tastes bitter, make it sweeter.

03/04/2025

02/04/2025

Nearly 60% of Google searches now end without a click, due to Google's generated responses.

While this might sound alarming, you have to remember that the answers given are simple and to the point. But people are after depth too.

Cadmus Copy crafts concise, authoritative answers that offer themselves up as snippets, driving brand visibility even without clicks.

We also offer the depth that's needed to answer the more important questions; to build connections and to develop trust.

👉 Offer more than just quick fix answers!

Good advice and no fluff. Cadmus Copy's blog is direct, informative and always helpful. Aimed at you and no one else.

01/04/2025

April Fool's Day gives us a brilliant reminder of something essential in business – trust isn't something to play with.

When J.M. Barrie wrote, "All the world is made of faith, and trust, and pixie dust," he captured an aspect of human connection that applies perfectly to our brand relationships.

When a client chooses your brand, they're taking a leap of faith. Your consistency in delivering on promises turns initial faith into lasting trust.

And pixi dust isn't so fanciful. I like to think that Barrie was thinking on that particular mentality that transforms ordinary effort into extraordinary results.

Trust isn't built through clever marketing tricks – and certainly not pranks. It grows through transparent communication, authentic interactions and genuinely putting your clients' interests first.

28/03/2025

Google’s latest updates hit 40% of mainstream websites with thin content. For service businesses, annual audits simply aren't cutting it.

Our monthly audits are affordable and effective. They're a great way to stay on top of your website health and keep your site appealing to visitors and Google

Don’t wait for the next penalty to hit you. Audit now and thrive again and again.

Scalable digital marketing for small, service-based businesses. Creating more opportunities for you to connect, convince and convert your clients.

24/03/2025

'Near me' searches grew 150% last year.

Even if you serve clients nationwide, localised content builds community trust and gives you an edge over larger names.

Cadmus Copy optimises your GMB profile, embeds location-specific keywords, and targets regional pain points in your content marketing.

👉 Think global, rank local.

Staying on top of your SEO is the best way to be found by the right people. Let us cut through the confusion and boost your score today. Based in Elgin, Moray

20/03/2025

47% of users abandon sites that load slower than 2 seconds.

For service businesses, mobile optimisation, UX and Core Web Vitals are key parts to your online success.

We’ll fix sluggish load times, broken forms and poor navigation – because your website really shouldn’t repel clients.

👉 Is your site costing you leads?

Effective website development for new and small businesses. From design to launch, we ensure quality, adaptability and security with every build.

17/03/2025

Google’s latest updates prioritise Experience, Expertise, Authoritativeness and Trust more than ever.

For professional services wishing to make an impact online, this means your content must demonstrate deep industry knowledge while addressing client pain points authentically.

You need to become a trusted source of information.

83% of consumers trust businesses that showcase expertise through detailed, original content.

At Cadmus Copy, we add expert human insight into your content that secures top SERP rankings.

See how Google's 2025 AI content policies affect SEO. Learn about SpamBrain detection, E-E-A-T requirements and creating compliant content that ranks well.