Intrust - Branding & Marketing Agency

28/12/2021

“The smallest company in the world can look as large as the largest company on the web.”💸⚡
- Steve Jobs

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28/12/2021

"If you only do things where you know the answer in advance, your company goes away.” - Jeff Bezos

07/09/2021

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29/08/2021

One of the basic growth strategy you can employ to expand your business is market pe*******on.
Just because you’ve put your marketing message out there, doesn’t mean anyone will read it.
People will only read your ads, your posts or your blog if it piques their interest.
Never forget that people generally don’t look out for your advertising. It’s not what they’re interested in.
Most marketing happens while people are going about their daily business.
Doing something that interests them or that they have to do. Make them involved and you get loyal buyers .This is the strategy we implemented here, which was a need for his product as well as his business. So I'm spilling a strategy structure which we implemented for this product.
Let’s break it down…
Main idea - This is a 12-day sequence that shows potential customers a different angle of your product/brand every 3 days to convert the maximum % of web viewers.
And the reason being is not everyone is going to resonate with one type of ad category - remember what we discussed above the second key rule to making your ads work..
Now Here’s what the sequence looks like:
3 DAYS - Product focused creatives/messaging
3 DAYS - Brand focused creatives/messaging
3 DAYS - Testimonials
3 DAYS - Impact focused (the impact your brand/product has on the world)
If somebody doesn't buy after all of this, trust me they will never buy.
Alrighty, so this is the targeting framework we are using now a days and guess what , it's working.
Now let's move on to changing your face in this IOS 14 world and what I mean by that is changing how you think about your creatives/copy at each point of your funnel.
So by changing your face I mean changing the face of your ads in this post-IOS 14 world which are your creatives/copy.
Gone are those days where you used to put any ad on Facebook and it used to work.
If you wanna keep killing it in this post-IOS 14 world you have to focus on your creatives 110% and make them the best.
Find the uniqueness of your product or service .Then sell it. Make buyers trusted and loyal .
Hope this helped!
Peace ✌️

26/07/2021

Facebook Ads Vs. Google Ads - Where to invest at the start?

To begin with, here are few pointers that you need to be aware of -

Facebook Ads -
1. It's a paid social system. It shows ads to users based on their habits, lifestyles, locations, and other parameters.
2. It provides tools to help ideal customers find YOU.

Google Ads :
1. It's a paid search system, which utilizes keywords to drive users to your website or landing page.
2. The keywords determine if your ad shows up, based on the terms used by potential customers while searching on the Internet.
3. It is an excellent way to find new customers.

Budget -
For Google Ads, you need to have a higher budget since the keywords can get pretty expensive sometimes.

Whereas for Facebook, the Cost per click rates are lower than Google Ads and is a strong competitor in terms of return on investment (ROI).

IMPORTANT - Did you know, Facebook's conversion rate is 9.21% and for Google, it's only 2.17%!

So, short answer sweet - If you have a tight budget or are in a startup phase, it's BEST for you to invest in Facebook Ads and for businesses who can afford to pay more bucks, Google Ads is the answer. 😉

28/05/2021