Gently Created - thinking partner & co-creator for founders & creatives

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Gently Created - thinking partner & co-creator for founders & creatives Most business problems aren't solved by adding something new. They're solved by seeing what's already there more clearly.

I'm here to help you do that — and find a calmer, steadier way to earn from the work you care about.

15/10/2026

When you know what’s load-bearing, everything else becomes a choice. Jules x

As is so often the case, the visible issue is rarely the real one. Jules x
07/10/2026

As is so often the case, the visible issue is rarely the real one.

Jules x

Not everything in your business has to earn its keep.I created this event because I wanted it to exist. It isn’t network...
04/10/2026

Not everything in your business has to earn its keep.

I created this event because I wanted it to exist. It isn’t networking, it isn’t a way to get clients, and it hasn’t got a funnel behind it. It’s an evening where founders and freelancers say the hard bits out loud and nobody tells them to work harder.

Completely unnecessary, just completely and gloriously inessential.

When you know what’s holding your business up, and it’s secure, everything else gets to be a choice. And some of those choices are just for the joy of it.

Jules x

PS. Here’s the link if you want to know when the next one is:
https://gentlycreated.com/moan-at-the-moon/

I’m currently in France, and yes, I am saying this a lot. Usually followed by parlez plus lentement, s’il vous plaît. (P...
30/09/2026

I’m currently in France, and yes, I am saying this a lot. Usually followed by parlez plus lentement, s’il vous plaît. (Please speak more slowly.)

But today I mean it differently. Please repeat what’s working. Especially the load-bearing bits.

When something works, make sure it’ll work again. Every time. Don’t leave that to luck, dumb or otherwise.

Jules x

27/09/2026

I want lashings of delicious butter, not dry toast! 😋

I’ll never tell you to do something just because it’s trending, or because it’s what everyone in your industry does.But ...
23/09/2026

I’ll never tell you to do something just because it’s trending, or because it’s what everyone in your industry does.

But I will ask about your client feedback. Your numbers. What you’ve already tried, and what didn’t work.

Then, together, we work out what’s right for your business. Based on what your business has shown us, not a formula or a framework.

Jules x

Because one right decision is a nice day, knowing what you have to do and what you get to choose is a different life. Ju...
20/09/2026

Because one right decision is a nice day, knowing what you have to do and what you get to choose is a different life.

Jules x

Past me used to stop at the celebrating. It’s one of the most repeated bits of advice on here, after all.What I wish I’d...
17/09/2026

Past me used to stop at the celebrating. It’s one of the most repeated bits of advice on here, after all.

What I wish I’d known is what comes next: protect what’s working. Make sure it’ll work again. Not through luck (dumb or otherwise) but every time.

That’s what I mean when I talk about securing what’s load-bearing. Finding the thing the rest of your business is resting on is a brilliant achievement. But protecting it is when you start getting your freedom back.

I learnt this one the hard way.

Jules x

If you’ve ever spent a rainy Sunday afternoon on the sofa binge-watching old episodes of Grand Designs, whilst eating an...
14/09/2026

If you’ve ever spent a rainy Sunday afternoon on the sofa binge-watching old episodes of Grand Designs, whilst eating an entire packet of biscuits* you’ll know that you can’t knock out a load-bearing wall…

Our business have them too: the things holding everything else up. 
 
I help you find them, and then make them solid and repeatable, rather than lucky.
 
*Not saying this happened (equally not saying it didn’t) 👀

Jules x

I moved to Falmouth on a whim after a day-trip on a ferry.I love how this place look after each other. I watched a new b...
10/09/2026

I moved to Falmouth on a whim after a day-trip on a ferry.

I love how this place look after each other. I watched a new bar’s Insta account recently fill up with so many other local bars wishing them luck. That the business world and the real world I want to be part of, and the one I want to help build.

I think best either paddling in the sea or gazing at the horizon with a cuppa,which is why you’ll find a lot of on this feed. And I love that our sunsets look like this, even though I don’t live on the sunset coast.

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Falmouth

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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