18/06/2026
If your website sounds like a dating profile written by a management consultant…you’ve gone too far.
Nobody has ever sat down with a cup of tea and thought:
“What I really need is a company that’s passionate about leveraging innovative customer-focused solutions.”
People mostly want to know:
What do you do?
Can you do it?
And are you a complete nightmare to deal with?
That’s about it.
The internet is absolutely full of businesses trying to sound impressive.
The ones winning are usually the ones sounding human.
Bit like dating really. ❤️
One profile says:
“Delivering excellence through strategic innovation.”
The other says:
“Own a pub. Got a dog. Make a decent roast.”
And somehow one of them has mysteriously got 99 more matches.
Funny that.
😆
