Sondr

Sondr Sondr create creative digital marketing solutions for real-world challenges. Our team achieve this by mixing data science and true creativity.

Like people, businesses have their own intricate stories, manners and challenges. Therefore here at Sondr we start every project with a blank page. We create creative digital solutions for real-world challenges.

A year ago today, I was removed from  a business I’d co-founded and devoted years to building from the ground up. It was...
08/03/2025

A year ago today, I was removed from a business I’d co-founded and devoted years to building from the ground up. It was unexpected, it was tough, and it came at a time when my focus should have been on my newborn son, who was just 17 days old. The past year has been one of upheaval in more ways than one, testing resilience both personally and professionally.

Since leaving Kraken, I’ve had to watch from the sidelines as the company I nurtured has changed in ways that are hard to see. The brand I poured so much into - one I was once immensely proud to stand behind - no longer reflects what it once stood for.

But through it all, I’ve gained perspective. I’ve learned a lot - about business, about people, and about what really matters. While I had to step away from the industry to keep things afloat at home, I knew I'd return to sailing and adventure travel.

For those who’ve supported me through the toughest of years - thank you. For those still reaching out about Kraken, I hope this makes things clear: I am not involved in any way.

I’m certain that my next sailing business chapter is going to be just as exciting as the golden days of Kraken, but for now, I’m loving time spent both professionally and socially on the water - and, more importantly, being the best dad and husband I can be.

Yesterday we said a tearful goodbye to my beautiful, creative, caring and most wonderful Mum.Mum, you'll be dearly misse...
06/12/2024

Yesterday we said a tearful goodbye to my beautiful, creative, caring and most wonderful Mum.

Mum, you'll be dearly missed.

Today, at exactly 12:02 GMT, the incredible Vendée Globe race begins from Les Sables d'Olonne. Every four years, this ra...
10/11/2024

Today, at exactly 12:02 GMT, the incredible Vendée Globe race begins from Les Sables d'Olonne. Every four years, this race kicks off, and I find myself in awe of the solo sailors who set off on a non-stop lap around the globe, each testing their skill, resilience, and spirit against the world’s most challenging waters.

This year feels especially personal, as two sailors I’ve been lucky enough to share the water and many drinks with— Pip Hare Ocean Racing and Oliver Heer Ocean Racing — are taking part. Only this time, the race track they’re competing against each other on is significantly bigger than the Solent.

I'm gutted not to be at the start today as planned, but I’ll be watching on the live stream and as ever flying myself to the race tracker for the next ~80 days.

With a light wind start, they’ll hopefully settle into the rhythm for the journey ahead.

Sail fast and sail safe, Pip and Oliver. Proud of you both and all the skippers pushing the boundaries of what’s possible.

📸 Jen Clark

Six wonderful years.📸
20/10/2024

Six wonderful years.

📸

Facebook take on Twitter in the race to become the consumer's platform of choice when talking to customer service depart...
27/01/2016

Facebook take on Twitter in the race to become the consumer's platform of choice when talking to customer service departments. http://bit.ly/FBTWcs

Lets face it, if the courier is late delivering your long awaited parcel, your first port-of –call to complain is Twitter. This very public, passive aggressive form of complaining has almost become a past-time for some people as it is genuinely a very effective way of being heard by a company’s cust…

As the UK gets closer to being a cashless society, what impact will it have on joe-public? http://bit.ly/cashlessUK
26/01/2016

As the UK gets closer to being a cashless society, what impact will it have on joe-public? http://bit.ly/cashlessUK

I for one love contactless payment, transactions are quick, it’s more secure than cash because if you lose your card you just get a new one, you can track your spending of every single penny and there are no awkward retries as you try to remember your PIN. However, should the UK go 100% cashless, wh…

..and how to stop it from happening
15/05/2015

..and how to stop it from happening

The digital world is a marketers dream. With high levels of consumer engagement, instant insights and relative low costs, what isn’t there to love? But here lies the problem; there is a world (believe it or not) outside of your digital marketing bubble.

Get yourself down to the polling station to vote - but should it be like this? http://wearesondr.com/blog/2015/5/6/e-vot...
07/05/2015

Get yourself down to the polling station to vote - but should it be like this? http://wearesondr.com/blog/2015/5/6/e-voting

Thousands of those on the electoral roll will be unable to vote today as they have been admitted to hospital. Registering for a proxy or postal vote has to be done weeks before polling day, so their only options will be to discharge themselves or not vote.

Is your B2B struggling to find it's way on Instagram? Take some inspiration from these guys: http://bit.ly/boringbeauty
06/05/2015

Is your B2B struggling to find it's way on Instagram? Take some inspiration from these guys: http://bit.ly/boringbeauty

B2B marketers may have been a bit slow to adopt a meaningful Social Media strategy compared to their B2C peers. However, in recent years they have more than made up for lost time. While most have shied away from "fluffy" platforms such as Instagram, we've found 5 B2Bs who are truly killing it on the…

This is what could happen when all the great forces of technology, Big Data and Social Media ads are mixed into one pot....
04/05/2015

This is what could happen when all the great forces of technology, Big Data and Social Media ads are mixed into one pot... bit.ly/bighairloss

So, we've seen political parties use big data to hyper-target voters, pop artists refine their concert set lists with streaming trends and even bra companies using survey data to accurately predict your real size. However, can Big Data really stop your hair from falling out?

Our new/first blog! What over stepped the   mark for you? bit.ly/royalbabytweets
03/05/2015

Our new/first blog! What over stepped the mark for you? bit.ly/royalbabytweets

In the 679 days since 's last attempt to break the internet, it seems that (most) social media managers have learnt from the mistakes of Prince George's birth, where brands crassly jumped on the media hyped band waggon to promote their brand at all cost. We've sifted through the tweets fr…

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