21/01/2024
The problem with just branding yourself as a âprofessional builderâ and just listing your services⊠is that it doesnât separate you from EVERY other building firm that offers the same services.
Hear me out.....
For example, If TOM is a âprofessional builderâ that offers New Builds, Extensions and Renovations.
And
SIMON is also a âprofessional builderâ offering New Builds, Extensions and Renovations.
Your website visitors will struggle to differentiate you and feel as if you both offer the same stuff.
And if they feel like what you both do and offer is the same, the only thing left to compare/compete against is price.
And that is the LAST THING you want to compete on.
HEREâSWHAT YOU SHOULD DO INSTEAD IF YOU WANT TO STAND OUT FROM YOUR COMPETITION & CHARGE MORE FOR YOUR SERVICES
You need to instantly showcase the value of using your services compared to the other 20+ builders in your area.
Create a benefit-driven headline that explains clearly what it is you do & the benefit of using your services - so instead of âProfessional Building Servicesâ
Use âHOME RENOVATIONS & EXTENSIONS DELIVERED ON TIME & WITHIN BUDGETâ
You have now added VALUE and an END result of what your customers will get when they work with you. Completely separating yourself from everyone else.
Now, in your website visitors' mind - what you offer canât possibly be the same as your competitors.
And when you give your price, theyâll understand why your services cost more than the competition.
Now you will start to attract VALUE-driven customers instead of PRICE-driven.
Which type of customers of you want to deal with?
I know who Iâd pick!