Anchor Paid Social

29/07/2026

Meta has just dropped a feature that could seriously change how you capture interested buyers from your ads.

And this one is actually useful 👀

You can now set up automatic replies when someone comments a specific word or phrase on your ad.

Basically… someone raises their hand, and instead of letting that interest disappear into the Facebook comments section, you can start the conversation straight away.

This is where I think this gets really interesting for small businesses 👇

Imagine you’re a:

🏋️ Fitness studio running an ad for a free 7-day pass…

Someone comments “TRIAL”

➡️ They instantly get a message with the booking link.

🌱 Wellness coach promoting a free guide…

Someone comments “GUIDE”

➡️ They receive the download and enter your nurture sequence.

🎓 Online tutor promoting a free webinar…

Someone comments “INFO”

➡️ They get the details, dates and registration link.

🛒 Ecommerce brand launching a new product…

Someone comments “PRICE”

➡️ They receive the product details without you having to manually reply to every comment.

And this is exactly why I always say your ad doesn’t end when someone clicks.

The real opportunity is the people who are interested but aren’t quite ready to buy yet.

Those people commenting, watching, engaging and asking questions?

They’re your hand raisers.

They’ve just told you:
“Hey, I’m interested… start a conversation with me.”

The businesses that win with Meta ads aren’t just throwing money at cold audiences.

They’re building systems that capture attention, nurture interest and turn those warm leads into customers.

This new feature is another little tool to add into the machine.

24/07/2026

The biggest mistake I see businesses make with Facebook Ads?
They blame the advert.
Every time.
"The ad didn't work."
"The leads were rubbish."
"Facebook just doesn't work for my business."
But usually... the advert isn't the problem.
The advert is just the messenger.
The real problems are usually hiding underneath:
❌ Sending people to a generic homepage and expecting them to figure out what to do next.
❌ Having an offer that isn't clear enough.
❌ Not understanding what stage of the buying journey someone is at.
❌ Turning on an ad and expecting strangers to hand over their money immediately.
Imagine meeting someone at a networking event and asking them to marry you five minutes later.
That's basically what a lot of businesses are doing with their ads. 😂
Cold audience → buy now.
No trust.
No relationship.
No reason to choose you.
The businesses that get the best results understand that ads are just the start.
You need the right message.
The right journey.
The right follow-up.
The right data to tell you what to improve.
This is why I spend so much time looking at the whole customer journey before I touch the campaigns.
Because sometimes the problem isn't that your ads aren't working.
Sometimes your ads are doing their job perfectly...
They're just sending people into a broken system.
That's the stuff we’ll be breaking down inside my Facebook Ads Masterclass.
Not just where to click in Ads Manager.
The strategy behind campaigns that actually grow businesses.

SOMETHING EXCITING IS COMING... Facebook Ads Masterclass Over the last few weeks I've been mapping out, testing and refining the exact Facebook Ads strategy

20/07/2026

What a busy day!

Clients reports, client calls, building a sales funnel and ad campaign and sending proposals out for new projects.

Treating myself to a day off tomorrow as it's my birthday.

17/07/2026

Something exciting is coming... 👀

Over the last few weeks I've been mapping out, testing and refining the exact Facebook Ads strategy that's consistently bringing in better quality leads without wasting budget.

This isn't theory.

It's the same framework I use with clients, and it's exactly what I'll be teaching in my upcoming Facebook Ads Masterclass.

We'll cover:
✅ The Andromeda updates and what they actually mean for your ads
✅ My "Invisible List" strategy that turns cold audiences into warm prospects.
✅ The Conveyor Belt Method that keeps leads moving towards becoming customers.
✅ The biggest mistakes I see businesses making (and how to fix them).
✅ How to build a simple system that works even if you're not spending thousands each month.

If you've ever felt like you're just throwing money at Meta and hoping for the best... this is for you.

📅 Wednesday 29th July 🕑 2pm - 4pm (Live on Zoom) 🎥 Recording included (but I'd definitely recommend joining live for the Q&A) 💷 £149 🚨 Only 10 spaces available

This isn't about chasing hacks or gaming the algorithm.

It's about building a Facebook Ads system that actually grows your business.

Who's joining me?

15/07/2026

Website Wednesday: The thing I'd fix before spending another £1 on Facebook Ads 👀

Your homepage.

Yep... the page you've probably spent ages making look pretty.

The one with your logo, your services, some nice pictures and a "welcome to our website" type message.

The problem?

Your homepage is usually not built to convert cold traffic.

And that's exactly what Facebook Ads are bringing you.

People who don't know you.

People who are scrolling.

People who need convincing.

When someone clicks your ad, they don't need your entire business history.

They need answers:

✅ Am I in the right place?

✅ Can this person/business solve my problem?

✅ Why should I trust them?

✅ What do I do next?

A good landing page has one job.

Move someone from interested ➡️ taking action.

That might be:

📞 Booking a call

📝 Filling in a form

🛒 Buying a product

📩 Downloading a guide

Your website might look amazing...

But if visitors don't know what to do next, it's just an expensive online brochure.

And this is why I keep saying...

The ads are rarely the problem.

The customer journey is.

Before increasing your ad spend, look at what happens after the click.

Because getting someone to your website is only half the job.

Turning them into a customer is where the magic happens.

Want me to review your ads, website and customer journey?

Book a discovery call and let's find the leaks.

15/07/2026

My birthday is next week...

Which means my inbox has suddenly turned into a competition to see who can tempt me with the best freebie. 😂

Free coffee.

Money off vouchers.

Birthday discounts.

Free desserts.

I'm not complaining... keep them coming. 😅

But it did get me thinking.

How many businesses are sat on a database full of customers and never use it?

Everyone is obsessed with getting new leads.

Running ads.

Posting on social.

Trying to reach more people.

Yet they've already got a list of people who've bought from them, enquired, or walked through their doors.

A birthday email is one of the easiest marketing campaigns you can set up.

It makes people feel remembered.

It gives them a reason to come back.

And let's be honest... who doesn't like a little birthday treat?

Whether you run a gym, salon, café, restaurant, retail shop or membership business, it doesn't have to be a huge discount.

Sometimes it's simply the gesture that counts.

A simple...

"Happy Birthday Claire! We hope you have a brilliant day. Here's a little gift from us..."

feels far more personal than another email trying to sell me something.

It's funny really...

Businesses spend hundreds, sometimes thousands, trying to attract brand-new customers...
..while completely forgetting about the people who've already chosen them.

Sometimes the easiest sale isn't finding someone new.

It's reconnecting with the customers you already have.

Now, if you'll excuse me, I've got a few birthday freebies to investigate... purely for marketing research purposes, of course. 😉

14/07/2026

A few weeks ago I did something completely new and a bit out of my comfort zone.

I went to a line dancing class. 🤠 Yeeehhhaaawwwwwww.

Now, if you know me, you might be thinking.

"Claire, didn't you used to teach Aerobics and Zumba?"

Yes, I did.

For years.

But this time I walked into that room as the student, not the teacher.

And do you know what?

I absolutely loved it.

Because there is something brilliant about learning something completely new.

Even though I've got a background in teaching fitness, line dancing was a whole different world.

The steps were different.

The names were different.

There were tags, restarts, sequences and a whole new language to learn.

My brain was basically going:

"Wait, what does that mean? Where are my feet going? Why has everyone turned and I'm still facing the wrong way?" 😂

But that's the fun bit.

Learning.
Being curious.
Trying something you've never done before.
Seeing yourself improve.

And it got me thinking about business owners and marketing.

Because I speak to so many people who feel overwhelmed by things like:

Facebook Ads.
SEO.
Websites.
Funnels.
CRM systems.
Tracking.

There are so many new terms, so many moving parts, and it can feel like everyone else knows the steps.

But they don't.

Everyone starts somewhere.

The problem isn't that you can't learn it.

It's that nobody has shown you the right sequence.

Marketing is a bit like learning a dance.

You need to understand the steps.
You need the right structure.
You need someone who can guide you through the process.
And when everything starts to click.

That's when the magic happens.

Also...

I'm definitely not ready for the world line dancing championships yet 😂

But I'll be making this a regular class every week for sure.

14/07/2026

For a long time I've been known as the Facebook Ads woman.

"Claire's the one that just does ads, isn't she?"

Well... yes and no.

Ads are still my thing, and I can generate leads all day long at a reasonable cost.

But over the last few years I've realised something.

Getting leads isn't actually the hard part.

What happens after someone clicks your ad is what makes or breaks the campaign.

I see businesses blaming Facebook Ads all the time, when the real problems are things like:

❌ A slow website.
❌ Sending traffic to a homepage instead of a dedicated landing page.
❌ No follow-up process.
❌ No way for people to book easily.
❌ No SEO.
❌ No tracking.
❌ No clue where leads are dropping out.

I can send you 100's of leads.

But if your website doesn't convert, nobody contacts them, or booking a call is harder than assembling IKEA furniture without the instructions, people say.

"Facebook Ads don't work."

Most of the time, they do.

It's the system around them that doesn't.

That's why I'm changing the way I work.

Going forward, every new client will start with a full customer journey review.

We'll look at your website, landing pages, SEO, tracking, booking process and what happens after a lead comes in before we even think about increasing your ad spend.

Because my job isn't just to get people to click.

It's to help turn those clicks into paying customers.

If you're running Facebook Ads and not seeing the results you expected, let's find out what's really going on.

Book a discovery call and we'll go through your ads, website and customer journey to identify exactly where you're losing business.

Book >>

Book your appointment with Anchor Paid Social

09/07/2026

Wow, what a week!

It’s been one of those weeks where you stop and think… yep, things are moving!

I’ve onboarded two amazing new clients:

✅ A brand new lead generation campaign to help bring in more enquiries and potential customers.

✅ A full sales funnel build alongside a lead generation campaign , creating the journey from first interaction right through to conversion.

And on top of that.

I’m currently putting together a proposal for a much larger project involving a full CRM system build, website rebuild, automations, and marketing support.

I absolutely love projects like this because it’s not just about “running ads”.

It’s about looking at the bigger picture:

➡️ How do we attract the right people?
➡️ How do we capture those leads?
➡️ How do we nurture them?
➡️ How do we turn them into paying customers?

Facebook ads are just one piece of the puzzle.

The exciting part is building the systems behind the ads that help businesses grow.

Time to get stuck into making all of this happen!

03/07/2026

What a week!

Three old clients returning to build out their sales funnels, run the ads and automate processes.