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December 2024 saw the launch of Pitching In, the Scottish FA’s commitment to laying new foundations for Scottish footbal...
10/01/2025

December 2024 saw the launch of Pitching In, the Scottish FA’s commitment to laying new foundations for Scottish football’s future. ⚽️✨

Pitching In aims to raise £50m over the next five years to improve football facilities across the country. Loop was tasked with creating the campaign identity; a stylised, contemporary centre circle marque illustrating the starting point of a match and symbolising a new beginning.

The campaign’s identity targets those that can help fuel the power of football, aiding a game that connects communities and transforms lives.

Scotland National Team |

20/12/2024

Thank you to all of our wonderful clients for a fantastic 2024! ✨ We’re looking forward to seeing what 2025 has in store when we return in January.

We would like to wish everyone a very Merry Christmas and Happy New Year when it comes!

What a fantastic evening we had last night at The Scottish Sports Awards 2024 🏆✨Hosted by Team Scotland and Sportscotlan...
05/12/2024

What a fantastic evening we had last night at The Scottish Sports Awards 2024 🏆✨

Hosted by Team Scotland and Sportscotland in the glorious setting of the Glasgow Science Centre, we were treated to an inspirational night celebrating the very best of Scottish sport.

A huge thank you to Commonwealth Games Scotland for inviting us and for organising such an incredible event.

A very special Glasgow 2026 launch event was held at Scottish Event Campus with the Games branding creating the perfect ...
06/11/2024

A very special Glasgow 2026 launch event was held at Scottish Event Campus with the Games branding creating the perfect backdrop for interviews. First Minister John Swinney MSP showed his support for the Games, while athletes expressed their excitement at the chance to represent Team Scotland in front of a home crowd.



📸 Craig Watson

10 sports, 4 venues and a new sustainable Games model. The excitement is building for Glasgow 2026 and we can’t wait to ...
06/11/2024

10 sports, 4 venues and a new sustainable Games model. The excitement is building for Glasgow 2026 and we can’t wait to see the brand roll out over the next 2 years as the countdown continues.

Special thanks to Team Scotland, Commonwealth Sport and to the fantastic 56˚ North team for brand strategy, communications and outstanding leadership throughout the project.

Great work by Dog Haus Creative, Mark Pryde, Craig Watson and a host of other talented individuals along the way.



📸 Craig Watson

Building on our 10-year partnership with Team Scotland, we were delighted to be asked to develop the branding and creati...
06/11/2024

Building on our 10-year partnership with Team Scotland, we were delighted to be asked to develop the branding and creative vision for the Glasgow 2026 Commonwealth Games. It’s been an honour to witness the launch of the logo for Glasgow 2026 and bring the brand to life.

The Glasgow 2026 Commonwealth Games logo is our love letter to Glasgow with elements of the River Clyde, The Clyde Arc and the Finnieston Crane coming together in a fusion of architecture and culture at the central hub within the celebration device of Commonwealth Sport.

Glasgow 2026 Commonwealth Games is the first games to showcase a new integrated concept, combining the vision of Glasgow 2026 with the enduring values and nature of the Commonwealth movement to create a shared identity that fosters unity, recognition, and impact.



📸 Craig Watson

Say hello to our intern, Lewis! 👋 Welcome to the team Lewis, we look forward to working with you! 😁
02/09/2024

Say hello to our intern, Lewis! 👋

Welcome to the team Lewis, we look forward to working with you! 😁

08/08/2024

Scheduling the season 🗓️

We all love the start of a new football season, but have you ever wondered how the SPFL fixture schedule is generated? We created a fun, engaging animation for the SPFL explaining how the Super Computer works its magic.

Thank you to our friends at Tennis Scotland for inviting us to Wimbledon yesterday! 🎾 We had a fantastic day with thrill...
04/07/2024

Thank you to our friends at Tennis Scotland for inviting us to Wimbledon yesterday! 🎾 We had a fantastic day with thrilling matches on Centre Court, including the all-Italian affair where world No.1 Jannik Sinner defeated former finalist Matteo Berrettini 🥂🍓

Scotland’s moment is now 🏴󠁧󠁢󠁳󠁣󠁴󠁿All eyes are on Scotland National Team tonight as the team kicks off UEFA EURO 2024 in s...
14/06/2024

Scotland’s moment is now 🏴󠁧󠁢󠁳󠁣󠁴󠁿

All eyes are on Scotland National Team tonight as the team kicks off UEFA EURO 2024 in style. It’s been a crazy month behind the scenes preparing to welcome the team to Germany as they settle in on the host’s soil.

As anticipation builds for tonight’s opening match, we’re reflecting on a thrilling run in qualifying by sharing a selection of highlights from the road to Euro 24, which was displayed at the fan zone at the recent friendly against Finland at Hampden Park and may just have made its way to Germany.

Surrounded by past players’ quotes and words of encouragement, our players will be readying themselves at base camp right now knowing they have the support of the entire nation behind them.

The road to Germany has been an exhilarating ride and we can’t wait to support our country tonight as they tackle the hosts in the tournament opener.

Come on Scotland!

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We created a contemporary, forward-thinking visual campaign for Kukri Sports, a brand dedicated to increasing the use of...
19/04/2024

We created a contemporary, forward-thinking visual campaign for Kukri Sports, a brand dedicated to increasing the use of recycled materials, minimising waste and maintaining high ethical standards throughout the business and around the world. ♻️

Solidifying their promise, we designed a slick, modern Sustainability Statement that details the brand’s intentions and incentives.

By conveying the products in a free-flowing, organic fashion, our creative campaign highlights the movement of the brand, both physically through sport itself and metaphorically through brand evolution.

Find out more: https://www.kukrisports.com/uk/sustainability/

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