ClickBoost

16/12/2025

Working with a "decent" digital agency could be harming your business.

I know how ridiculous that sounds. But hear me out.

Imagine your office is 2 miles away.

You walk every day. It takes 40 minutes.

You're kind of okay with that. 40 minutes isn't great, but it's not terrible either.

Then you move to a new office that's 4 miles away.

You try walking. It takes well over an hour.

Now it's causing problems. You're rushing in the morning.

Losing sleep because you need to get up earlier. Maybe it's affecting your kids.

Getting them up, changed, and out the door sooner.

Your situation has gotten worse.

So you take action.

You buy a bike.

Now it takes 20 minutes to get to work.

Even faster than when your office was half the distance away.

You have more time in the morning.

Time to eat breakfast.

Time with the kids before school.

Here's the thing: when you were walking, you were stuck in a place that was tolerable.

But not painful enough to change.

This is the region-beta paradox, a phenomenon described by psychologist Daniel Gilbert.

Businesses working with terrible agencies tend to leave and find something better.

Businesses working with "decent" agencies stagnate.

Businesses working with great agencies grow, hit their goals, and compound.

Getting stuck with an agency that is a bit "meh" can lead to worse outcomes compared to if they were terrible.

This is because you may not have the same drive to change compared to if their agency were really bad.

The region-beta paradox explains why "good enough" can be more dangerous than bad.

It means you're stuck in the same position for a long time...

Affordable Golf was stuck here.

Around £2M in online revenue.

Previous agency keeping things ticking over.

Not terrible. Just... fine.

They came to ClickBoost.

We took them from £2M to their £10M target.

Then £20M.

This year, we're on track for £30M.

If your current agency feels "fine" but you have bigger ambitions. that's a signal.

Check out the ClickBoost website, and if you think we look like a great fit to help your business grow, then get in touch.

https://clickboost.co.uk/our-system

Thanks for reading.

Gordon Campbell

Co-Founder of ClickBoost

02/05/2025

Dental practice owner Dr. Ryan Shum is delighted with the treatment he got from ClickBoost.

When we first spoke, he was looking for some help to create a steady stream of bookings so he could focus more on delivering the best possible care.

We jumped at the chance to work with him...

When someone has such a great business, our job is to capture people's attention at the right time, drive quality traffic and demonstrate the benefit of making a booking.

Great work from the ClickBoost team who have been doing an excellent job supporting this client.

05/02/2025

Another win today for the ClickBoost team posted on our Kudos Slack channel.

We have been working with this client for years and we still managed to achieve 34% YoY growth together.

Well done to both the Google Ads & the Social Ads team on this project.

05/02/2025

Clive sells a high-value niche B2B product and trusted us to run Meta Ads campaigns for him.

Some people don't believe you can generate high-quality leads from Meta Ads.

However, all it takes is the right people, strategies and processes to make it work.

Excellent work Alex, Kirsty, Lukasz and the rest of the team who helped make our client's project a success.

11/12/2024

Thank you! 🙏

11/04/2024

Follow these expert tips to see quick improvements to your eCommerce site! 🚀 Want to take it a step further? We offer a deep dive website audit to help you implement these strategies and more.

05/03/2024

We have added some serious talent to our social team over the past 6 months, and we're delighted to announce our latest arrival. 👇

Lou has worked with businesses of all sizes, including some seriously big brands.

While anyone can set up social ads, it requires genuine talent to drive direct sales from social channels across a variety of industries.

This is especially true when working within the parameters of strict brand guidelines, which many of our clients have.

Therefore, it helps to be creative, analytical, and commercially focused when it comes to delivering tangible results.

Lou ticks all these boxes.

29/02/2024

Business Owners & Marketers, ever wondered how to gain insights from your competitors' ads to boost YOUR revenue? 👀

Our Co-Owner, Gordon, spills the beans on three techniques for Google, Facebook, and LinkedIn:

Technique #1: Google Ads Transparency Tool
Step 1. Head to the Google Ads Transparency Tool
Step 2. Enter your competitor's name
Step 3. Watch as their ads magically appear!
Step 4. Filter by text, image, and video ads, even on YouTube.
🌐 https://lnkd.in/ewuzFnYQ

Technique #2: Facebook Ads Library
Step 1. Explore the Facebook Ads library
Step 2. Enter your competitor's name
Step 3. Pro Tip from Gordon: Long-running ads mean they're making money—get inspired!
🌐 https://lnkd.in/ekZsEtrR

Technique #3: LinkedIn Company Profile
Step 1. Visit your competitor's LinkedIn profile
Step 3. Click on posts, then ads
Step 4. Reveals all the ads your competitors are running on LinkedIn.

Ready to level up your strategy? Connect with us for more insights and tips 👉

07/12/2023

Primal Strength’s Explosive Growth Fueled Multi-Million-Pound Investment.
🚀 ClickBoost’s impact was undeniable! After having worked together:
✅ Google Ads overhaul led to overnight improvements
✅ Massive reduction in wasted spend
✅ Skyrocketed leads and sales with strategic Facebook Ads
Kudos to the ClickBoost team for their phenomenal work during this past journey with Primal Strength! 💼💪

10/08/2023

ClickBoost Co-Founder Gordon Campbell shares his thoughts on Twitter's rebrand to X.

Will Elon Musk prove the naysayers wrong?

On China’s WeChat, people can find a date, hail a cab, pay utilities, and even get divorced. Elon Musk and Mark Zuckerberg’s social media empires are planning similar ‘super app’ developments