06/02/2023
Importance of data tracking and how to profit from it:
Data is incredibly valuable. It can be used to understand what works and what doesn't the quote says it all^^^
Example: You sell gym clothing and 50% of people only get to 'add to cart' this clearly shows you there is something in the way keeping customers from purchasing
Solution: Go through the buying process as if you are a customer
Consider the 4 P's:
1. Place - Landing pages, funnels, website, location of the business
2. Price - Is the p or s price correct, discount value, pricing value ladder, buy now pay later (credit), pricing plans
3. Product - Good quality, service, variety, branding
4. Promotion - Special offers, marketing, ads, offer
What else can you add to your offer to guarantee success?
What else can you add to make your offer that little bit more valuable (or perceived value, I'll talk more on this in another post)
