02/09/2026
Why I Chose to Rebrand Verge
I chose to rebrand Verge because I felt the way the brand looked no longer reflected the experience I wanted to create for our clients.
I never wanted Verge to feel like a big corporate agency where you sign a contract, get handed a copy-and-paste strategy and become another name on a client list. I want it to feel approachable, collaborative and personal. When you work with Verge, the aim is for us to become an extension of your team.
Every business is different, so every strategy should be too. We work directly with our clients to understand their business, their audience, their goals and what they actually want to achieve from social media. From there, we build something specifically around them rather than trying to fit their business into a strategy weâve used before.
I also wanted the new Verge to reflect how creative social media can be. There isnât one formula for success, and there shouldnât be. There are so many directions we can take a brand, so many ideas we can explore and so much potential when creativity is backed by a clear strategy. The sky really is the limit.
More than anything, this rebrand is about creating an experience rather than simply selling a service. I want our clients to feel comfortable bringing us ideas, asking questions and involving us in their business. Weâre not here to work at a distance â weâre here to work with you, understand your vision and become a team you can rely on.
The new Verge is a better reflection of what weâve always wanted to offer: individual strategies, creative thinking and a genuine partnership with the businesses we work with.
Pictures taken in Your Content Lab. | Studio Hire Lincolnshire đ¤
